Immersa Marketing
1600 Viceroy, Suite 100,
Dallas, 75235, TX,
United States
Dallas, 75235, TX,
United States
1 214-445-1000
Communications
Immersa Marketing Technographics
Immersa Marketing Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Immersa Marketing and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Immersa Marketing employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Immersa Marketing has purchased the following applications: Oracle NetSuite Professional Services Automation for Professional Services Automation in 2012, Zoom for Audio Video and Web Conferencing in 2020, Dropbox Business for Enterprise Content Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Immersa Marketing is running and its propensity to invest more and deepen its relationship with Oracle , Zoom Video Communications , Dropbox or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Immersa Marketing revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Immersa Marketing intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Immersa Marketing Tech Stack and Enterprise Applications
Immersa Marketing ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite Professional Services Automation | Professional Services Automation | ERP Services and Operations | n/a | 2012 | 2012 |
In 2012, Immersa Marketing implemented Oracle NetSuite Professional Services Automation, a Professional Services Automation solution. The implementation centralized project delivery and services operations for this 200 employee communications firm based in the United States.
Configuration focused on standard Professional Services Automation functional modules such as project management, resource and capacity planning, time and expense capture, billing and invoicing, and project accounting. Oracle NetSuite Professional Services Automation was configured with role based dashboards, project templates, billable rate schedules, and automated time approval workflows to support services delivery and client billing.
Operational scope included services, delivery, account management, and finance teams, enabling unified project lifecycles from scoping to invoicing. The deployment aligned project financial controls and resource allocation with operational planning to support ongoing professional services operations across the organization.
Governance was established through centralized project intake, standardized timesheet and approval processes, and defined ownership for project financial reconciliation. Rollout emphasized process standardization for project delivery and billing, and governance practices were embedded into operational workflows to sustain consistent service execution.
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Immersa Marketing Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Immersa Marketing implemented Zoom to provide Audio Video and Web Conferencing capabilities embedded on its public website. Immersa Marketing implemented Zoom as a cloud hosted conferencing layer to enable real time client meetings and virtual events accessible directly from web pages.
Deployment centered on a SaaS cloud architecture, with Zoom delivering browser based join flows and hosted media relays while the corporate site hosts embedded meeting access points and scheduling links. Functional capabilities implemented include live meetings and webinar style presentation flows, browser client connectivity, and scheduling and invite management consistent with Audio Video and Web Conferencing solutions.
Operationally the implementation supports marketing led events and client service communications, embedding Zoom meeting and webinar entry points into public site pages and event landing pages. Governance and scheduling control were assigned to marketing and client services, aligning content publishing and session management to those business functions.
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Immersa Marketing Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Dropbox | Legacy | Dropbox Business | Enterprise Content Management | Content Management | n/a | 2020 | 2020 |
In 2020 Immersa Marketing implemented Dropbox Business as its Enterprise Content Management platform to support website asset delivery and corporate communications content. The deployment surfaces Dropbox Business on the company website for storage and distribution of digital assets used in marketing and customer facing communications, making the application central to online content workflows.
Configuration focused on core Enterprise Content Management capabilities, including centralized team spaces and shared folders, file synchronization across devices, version control and collaborative editing, secure link based sharing, and administrative access controls. Dropbox Business was used to enforce permission models and to standardize content packaging and staging for web publication, aligning content operations with marketing and communications requirements.
Operational coverage centers on marketing and communications teams, with deployment governance implemented through tenant level admin controls, role based provisioning, and folder level permissions to manage contributor and reviewer access. The implementation emphasizes content lifecycle practices such as structured file organization, metadata tagging for assets, and review workflows to support production of website and customer engagement materials.
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Immersa Marketing CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2018 | 2018 |
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Immersa Marketing IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Immersa Marketing CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Immersa Marketing
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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SVP, Marketing | VP | Marketing | |
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President | CXO | Finance | |
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Executive Vice President, Global Sales | VP | Finance | |
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Apps Being Evaluated by Immersa Marketing Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Immersa Marketing IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Immersa Marketing digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Immersa Marketing Technographics
Immersa Marketing is a Communications organization based in United States,
with around 200 employees and annual revenues of $30.0 million.
Immersa Marketing operates a diverse technology stack with applications such as
Oracle NetSuite Professional Services Automation, Zoom and Dropbox Business,
covering areas like Professional Services Automation, Audio Video and Web Conferencing and Enterprise Content Management.
Immersa Marketing has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Zoom Video Communications and Dropbox.
Immersa Marketing recently adopted applications including
Zoom in 2020, Dropbox Business in 2020 and Microsoft Azure Cloud Services in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Immersa Marketing’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Immersa Marketing’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Immersa Marketing technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.