Imperial Marketing
21238 Bridge Street,
Southfield, 48033, MI,
United States
Southfield, 48033, MI,
United States
1 248-353-0950
Media
Imperial Marketing Technographics
Imperial Marketing Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Imperial Marketing and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Imperial Marketing employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Imperial Marketing has purchased the following applications: PayPal Enterprise for Payment Processing in 2021, MicroStrategy ONE Analytics for Analytics and BI in 2015, Microsoft 365 for Collaboration in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Imperial Marketing is running and its propensity to invest more and deepen its relationship with PayPal , MicroStrategy , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Imperial Marketing revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Imperial Marketing intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Imperial Marketing Tech Stack and Enterprise Applications
Imperial Marketing ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PayPal | Legacy | PayPal Enterprise | Payment Processing | ERP | n/a | 2021 | 2021 |
In 2021, Imperial Marketing implemented PayPal Enterprise for Payment Processing on its public website to centralize online payment acceptance. The deployment uses PayPal Enterprise as the external payment gateway to handle customer-facing checkout flows and online transaction processing for the company website.
PayPal Enterprise was configured to support hosted checkout experiences, payment authorization and settlement workflows, and tokenization for repeat transactions where applicable. Configuration focused on web SDK integration and server-side payment endpoints to enable secure card and wallet payments, consistent with Payment Processing functional workflows.
Operational coverage centers on e-commerce and client billing through the website, with direct impact on sales order capture, billing operations, and finance reconciliation processes. Governance emphasis is on web checkout controls, refund and dispute workflows, and PCI aware payment orchestration using PayPal Enterprise as the primary Payment Processing instrument for online receipts.
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Imperial Marketing Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MicroStrategy | Legacy | MicroStrategy ONE Analytics | Analytics and BI | Analytics and BI | n/a | 2015 | 2018 |
In 2015 Imperial Marketing deployed MicroStrategy ONE Analytics to support JRSI, a three tier online application that processed Chrysler everyday sales data for cars and accessories, aligning the implementation to the Analytics and BI category. The implementation focused on MicroStrategy Analytics tooling with MicroStrategy Desktop and a MicroStrategy Admin server providing the central report management layer.
The implementation delivered MicroStrategy dashboards and dynamic web reports for desktop consumption, and extended reporting to Apple devices such as iPhone and iPad for RM and IDM users. Development used MicroStrategy constructs including Attributes, Filters, Metrics, Facts, Prompts, Templates, Consolidation and Custom Groups, and reporting artifacts were organized into an I-Reports reporting framework to standardize design and reuse.
Server side work was built into the application tier using Spring and Hibernate, with Spring business bean classes configured in the Spring application context, Bean definitions and wiring implemented with Spring Core and Java annotations. DAO classes performed database operations, Hibernate configuration files and POJOs mapped objects to the relational schema, and code review, test plan preparation and a requirements traceability matrix were used to verify code changes for releases of www.jrsi.com.
Operational governance centered on release delivery and prioritized support workflows for the sales organization, deploying reports to both desktop and mobile channels for regional sales roles. MicroStrategy ONE Analytics served as the analytics platform for reporting, administration and dashboard orchestration, while backend Java, Spring and Hibernate components provided transactional data access and service layer processing for the JRSI application.
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Imperial Marketing Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021 Imperial Marketing implemented Microsoft 365 to centralize collaboration and productivity across the organization, deploying the Microsoft 365 Collaboration stack for corporate communications. Imperial Marketing is a United States based media firm with approximately 150 employees and the rollout targeted core business functions that support marketing, creative production, and client services.
The deployment included standard Microsoft 365 functional modules such as Exchange Online for email, SharePoint Online for intranet and content management, Microsoft Teams for real-time collaboration and meetings, OneDrive for individual file storage, and Office desktop and web applications. Configuration work aligned with Collaboration category patterns, addressing tenant-level settings for mail routing, SharePoint site architecture, Teams channel topology, and storage provisioning.
Public site source indicates Microsoft 365 services are active on the corporate web presence, which suggests use of Microsoft 365 for business communications and collaboration workflows tied to the website. Operational coverage focused on corporate staff across departments rather than a single site, applying Collaboration capabilities across marketing, creative, and client services teams.
Governance and operational controls were organized around centralized tenant administration and Azure Active Directory identity and access management, with administrative policies for external sharing and information governance that are typical for Microsoft 365 Collaboration deployments. This structure supports standardized user provisioning, policy enforcement, and lifecycle control for collaboration assets.
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Imperial Marketing CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Automation | CRM |
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2021 | 2021 |
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Imperial Marketing IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Imperial Marketing
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
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Chief Financial Officer | CXO | Finance | |
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Chief Information Officer | CXO | IT | |
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Marketing Manager | Manager | Marketing | |
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Apps Being Evaluated by Imperial Marketing Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Imperial Marketing IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Imperial Marketing digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Imperial Marketing Technographics
Imperial Marketing is a Media organization based in United States,
with around 150 employees and annual revenues of $10.0 million.
Imperial Marketing operates a diverse technology stack with applications such as
PayPal Enterprise, MicroStrategy ONE Analytics and Microsoft 365,
covering areas like Payment Processing, Analytics and BI and Collaboration.
Imperial Marketing has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as PayPal, MicroStrategy and Microsoft.
Imperial Marketing recently adopted applications including
PayPal Enterprise in 2021, Microsoft 365 in 2021 and Benchmark Mail in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Imperial Marketing’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Imperial Marketing’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Imperial Marketing technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.