Inc. Magazine
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New York, 10007, NY,
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New York, 10007, NY,
United States
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Media
Inc. Magazine Technographics
Inc. Magazine Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Inc. Magazine and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Inc. Magazine employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Inc. Magazine has purchased the following applications: GumGum for Artificial Intelligence Marketing in 2020, Kaltura Video Cloud Platform for Audio Video and Web Conferencing in 2015, Keap CRM for CRM in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Inc. Magazine is running and its propensity to invest more and deepen its relationship with GumGum , Kaltura , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Inc. Magazine revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Inc. Magazine intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Inc. Magazine Data, Technology Stack, and Enterprise Applications
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Inc. Magazine deployed GumGum on its website to support content-aware digital advertising. GumGum is an Artificial Intelligence Marketing application used to deliver contextual ad targeting and visual content analysis for media publishers, establishing the relationship Inc. Magazine GumGum Artificial Intelligence Marketing advertising and audience targeting on its site.
The implementation centers on category-aligned capabilities, including contextual targeting driven by visual and semantic analysis of page content, image recognition to classify editorial media, and inventory-level ad placement logic. Configuration work focused on site-level tagging, zone mapping for creative placement, and rule sets that align contextual signals with campaign targeting parameters.
Deployment is executed as an on-site integration, leveraging client-side script execution that sends contextual signals to GumGum’s cloud processing for classification and decisioning. Operational coverage is the inc.com digital properties, with business functions impacted including advertising operations, programmatic sales, and audience targeting teams that consume contextual metadata for campaign targeting.
Governance considerations documented during rollout included tag governance, consent and privacy controls for on-site data collection, and workflow adjustments for advertising operations to ingest contextual metadata into trafficking and programmatic workflows. The narrative focuses on implementation structure, modules, and operational ownership without claiming measured business outcomes.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kaltura | Legacy | Kaltura Video Cloud Platform | Audio Video and Web Conferencing | Collaboration | n/a | 2015 | 2015 |
In 2015, Inc. Magazine implemented Kaltura Video Cloud Platform on its website. The Kaltura Video Cloud Platform is used as an Audio Video and Web Conferencing solution to host, transcode, manage, and deliver embedded video assets across Inc.com.
Deployment follows a cloud-hosted video management architecture, with Kaltura providing ingestion, transcoding, storage, player delivery and playback orchestration while video embeds are served directly within site pages. Operational scope centers on digital publishing and audience engagement, with video operations supporting editorial, production, and marketing workflows across the United States.
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Audio Video and Web Conferencing | Collaboration |
|
2019 | 2019 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Event Management | Collaboration |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Keap (formerly Infusionsoft) | Legacy | Keap CRM | CRM | CRM | n/a | 2016 | 2016 |
In 2016, Inc. Magazine implemented Keap CRM. Keap CRM is deployed on their website to capture inbound leads and centralize contact records, establishing a vendor hosted CRM instance for site‑originated data and prospect profiling.
The implementation leverages core CRM capabilities including contact and lead record management, embedded web forms for direct site capture, email automation to engage prospects, and basic pipeline tracking for lead qualification. Configuration work emphasized form to record mapping, tagging and segmentation, and template based email sequences consistent with CRM functional workflows.
Integration focus is on the website as the primary data collection surface, where embedded forms and landing pages feed subscriber lists and prospect profiles into Keap CRM. Operational coverage centers on audience acquisition and subscriber management workflows that originate on inc.com and flow into the Keap CRM instance for downstream engagement.
Governance is implemented through the vendor hosted cloud configuration with internal digital and marketing operations maintaining form logic, tagging rules, and segmentation schemas. Keap CRM serves as the CRM solution supporting Inc. Magazine CRM business function for lead capture and subscriber engagement.
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2013 | 2013 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2010 | 2010 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2006 | 2006 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
|
2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Inc. Magazine
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Inc. Magazine Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Inc. Magazine Technographics
Inc. Magazine is a Media organization based in United States,
with around 300 employees and annual revenues of $30.0 million.
Inc. Magazine operates a diverse technology stack with applications such as
GumGum, Kaltura Video Cloud Platform and Keap CRM,
covering areas like Artificial Intelligence Marketing, Audio Video and Web Conferencing and CRM.
Inc. Magazine has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as GumGum, Kaltura and Keap (formerly Infusionsoft).
Inc. Magazine recently adopted applications including
Microsoft 365 in 2021, Illumin AcuityAds in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Inc. Magazine’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Inc. Magazine’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Inc. Magazine technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.