Informatics
1400 10th St.,
Plano, 75074, TX,
United States
Plano, 75074, TX,
United States
1 972-881-5500
Retail
Informatics Technographics
Informatics Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Informatics and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Informatics employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Informatics has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2011, Microsoft 365 for Collaboration in 2018, Adobe Marketo for Marketing Automation in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Informatics is running and its propensity to invest more and deepen its relationship with Intuit , Microsoft , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Informatics revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Informatics intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Informatics Tech Stack and Enterprise Applications
Informatics ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | x | 2011 | 2011 |
In 2011, Informatics implemented Intuit QuickBooks Enterprise as its core ERP Financial system. The Intuit QuickBooks Enterprise deployment centralized finance and accounting operations for the retail company, consolidating the chart of accounts and standardizing transaction processing. Functional configuration focused on general ledger, accounts payable, accounts receivable, inventory valuation and financial reporting, aligned to retail revenue streams and cost centers. The implementation served company wide financial workflows across Informatics operations in the United States, providing a single financial record for month end close and statutory reporting.
Configuration work emphasized role based access controls, automated posting rules and standardized account mappings, enabling consistent journal processing and audit trails. Operational rollout consolidated accounting practices under the Intuit QuickBooks Enterprise instance, included training for finance and store accounting staff, and established governance for chart of accounts and period close procedures. The narrative concentrates on core ERP Financial capabilities and finance function governance, highlighting system configuration and operational controls used to standardize accounting across the business.
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Informatics Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Informatics deployed Microsoft 365 to standardize Collaboration across the organization. Informatics, a 200-employee retail company in the United States, uses Microsoft 365 on their website and for internal communication and document workflows across corporate and customer-facing teams.
The deployment leverages Microsoft 365 capabilities such as Exchange Online for email, Microsoft Teams for chat and meetings, SharePoint Online for intranet and content management, OneDrive for file synchronization, and the Office desktop and web apps. The environment is implemented as a tenant-based architecture with Azure Active Directory for identity and access management, role-based administrative controls, and centralized tenant administration. Governance work focused on permission modeling, retention policy configuration, and a phased user adoption program to align Collaboration workflows with sales, operations, and back-office functions.
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Informatics CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Marketo | Marketing Automation | CRM | n/a | 2016 | 2016 |
In 2016, Informatics implemented Adobe Marketo for Marketing Automation on its public website. Informatics is a United States retail company with about 200 employees and $20,000,000 in revenue, and the deployment targeted online customer engagement and lead capture tied to its web properties.
The Adobe Marketo implementation emphasizes standard Marketing Automation capabilities, including web-based lead capture, email campaign orchestration, audience segmentation, and automated nurture workflows. The deployment configures site-embedded tracking and form-based data capture to populate contact and behavioral records in Adobe Marketo, with campaign templates, segmentation rules, and program-level automation set up to support recurring email and nurture programs.
Operational ownership sits with marketing and e-commerce teams, with collected web data feeding Adobe Marketo for list management and campaign execution and enabling downstream lead handoff to sales. Governance focuses on centralized configuration of campaign templates, segmentation criteria, and automated workflow rules, while process adjustments center on campaign orchestration and lead qualification procedures.
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Marketing Automation | CRM |
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2016 | 2016 |
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Informatics PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2019 | 2019 |
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Informatics IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Informatics
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Accounting Manager | Manager | Finance | |
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Accounting Rep | Manager | Finance | |
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Sales Manager | Manager | Sales | |
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Apps Being Evaluated by Informatics Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Informatics IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Informatics digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Informatics Technographics
Informatics is a Retail organization based in United States,
with around 200 employees and annual revenues of $20.0 million.
Informatics operates a diverse technology stack with applications such as
Intuit Quickbooks Enterprise, Microsoft 365 and Adobe Marketo,
covering areas like ERP Financial, Collaboration and Marketing Automation.
Informatics has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Intuit, Microsoft and Adobe Systems.
Informatics recently adopted applications including
Microsoft Azure Cloud Services in 2021, Lumen CDN in 2021 and Cloudflare CDN in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Informatics’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Informatics’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Informatics technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.