InsightSquared
1 Center Plz, 3rd floor,
Boston, 2108, MA,
United States
Boston, 2108, MA,
United States
1 617-370-8100
Professional Services
InsightSquared Technographics
InsightSquared Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by InsightSquared and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 169 InsightSquared employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that InsightSquared has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2012, Drift AI Chatbot for Chatbots and Conversational AI in 2018, Google Workspace (Formerly Google G-Suite) for Collaboration in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems InsightSquared is running and its propensity to invest more and deepen its relationship with Intuit , Drift , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing InsightSquared revenues, which have grown to $26.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for InsightSquared intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
InsightSquared Tech Stack and Enterprise Applications
InsightSquared ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | x | 2012 | 2012 |
In 2012, InsightSquared implemented Intuit Quickbooks Enterprise as its ERP Financial application to serve as the central accounting and financial reporting system for the professional services firm. The deployment established a single source for transaction posting and ledger management tied to the company finance function, aligning financial workflows for a 169 employee organization generating $26,000,000 in revenue.
The Intuit Quickbooks Enterprise implementation focused on core ERP Financial capabilities, including general ledger configuration, accounts receivable and accounts payable processing, invoicing and financial reporting. Configuration work included chart of accounts alignment, automated invoice and payment posting workflows, and configuration to expose financial data for downstream analytics consumption.
Integrations were implemented to enable data extraction via QuickBooks APIs into InsightSquared’s analytics platform, alongside existing inputs from Salesforce and Google Analytics to support cross-functional reporting. Operational coverage centered on finance, accounting and sales operations, with governance workstreams to align account mappings and billing processes and a phased rollout to finance and billing teams to standardize transactional workflows.
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InsightSquared AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, InsightSquared deployed Drift AI Chatbot on their website. The deployment uses Drift AI Chatbot within the Chatbots and Conversational AI category to provide an embedded conversational interface on public web pages, configured to support lead engagement and qualification workflows.
Implementation focused on conversational design, playbook-driven qualification, automated responses, intent recognition and real-time agent handoff, reflecting common functional modules in Chatbots and Conversational AI. Operational coverage centered on customer-facing web channels and sales and marketing engagement processes, with governance oriented to conversational content controls, escalation rules and iterative playbook refinement.
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InsightSquared Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2012 | 2012 |
In 2012, InsightSquared implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The deployment established a corporate productivity baseline for InsightSquared, a United States professional services firm with approximately 169 employees, and positioned Google Workspace (Formerly Google G-Suite) to support enterprise email and collaboration workflows across the organization.
The implementation configured core Google Workspace capabilities including Gmail for corporate email, Calendar for scheduling, Drive and Shared Drives for cloud storage, and Docs, Sheets, and Slides for real time document collaboration. Administrative configuration was performed through the Google Admin console with account provisioning, group management, two step verification enforcement, and mobile device management, supporting business functions such as sales operations, services delivery, and marketing collaboration.
Operational scope covered company wide user provisioning tied to the corporate domain visible on the public website, indicating domain level provisioning and standard DNS verification practices for Google Workspace. Governance centered on centralized administration controls, user lifecycle management, and policy enforcement via the Admin console, aligning Collaboration functionality with InsightSquared business functions and day to day operational workflows.
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InsightSquared CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2020 | 2020 |
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Account Based Marketing | CRM |
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2019 | 2019 |
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Account Based Marketing | CRM |
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2020 | 2020 |
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Account Based Marketing | CRM |
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2018 | 2018 |
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Account Based Marketing | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation, Sales Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2020 | 2020 |
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InsightSquared ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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InsightSquared PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2012 | 2012 |
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Transactional Email | PaaS |
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2020 | 2020 |
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InsightSquared IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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InsightSquared CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at InsightSquared
| First Name | Last Name | Title | Function | Department | Phone | |
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CEO | CXO | Finance | |
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Chief Financial Officer | CXO | Finance | |
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Cofounder and CTO | CXO | Finance | |
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Apps Being Evaluated by InsightSquared Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from InsightSquared IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the InsightSquared digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD InsightSquared Technographics
InsightSquared is a Professional Services organization based in United States,
with around 169 employees and annual revenues of $26.0 million.
InsightSquared operates a diverse technology stack with applications such as
Intuit Quickbooks Enterprise, Drift AI Chatbot and Google Workspace (Formerly Google G-Suite),
covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
InsightSquared has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Intuit, Drift and Google.
InsightSquared recently adopted applications including
Google Cloud Platform (GCP) in 2021, Hivelocity Hosting in 2021 and IDG Foundry Intent (formerly LeadSift Intent) in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of InsightSquared’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates InsightSquared’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete InsightSquared technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.