Inspira Marketing Group
18 Ann Street Suite 1,
Norwalk, 6854, CT,
United States
Norwalk, 6854, CT,
United States
1 203-939-1300
Professional Services
Inspira Marketing Group Technographics
Inspira Marketing Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Inspira Marketing Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Inspira Marketing Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Inspira Marketing Group has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2012, Zoom for Audio Video and Web Conferencing in 2020, Hubspot CRM for CRM in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Inspira Marketing Group is running and its propensity to invest more and deepen its relationship with Intuit , Zoom Video Communications , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Inspira Marketing Group revenues, which have grown to $25.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Inspira Marketing Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Inspira Marketing Group Tech Stack and Enterprise Applications
Inspira Marketing Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | x | 2012 | 2012 |
In 2012, Inspira Marketing Group implemented Intuit Quickbooks Enterprise as its ERP Financial platform. The deployment centralized core accounting for the 200 employee professional services firm and established a unified ledger and transaction repository to support billing, revenue recognition, and month-end close workflows.
Configuration concentrated on core financial modules including general ledger, accounts receivable, accounts payable, billing and invoicing, and cash management, reflecting the QuickBooks or other accounting software experience cited in hiring profiles. Implementation work emphasized chart of accounts rationalization, multi-user security roles, and standardized reporting structures, with Intuit Quickbooks Enterprise configured for concurrent multi-user access typical of mid-market deployments.
Operational scope aligned finance, billing, and project accounting functions within the United States operations, integrating the Application Intuit Quickbooks Enterprise into accounts teams and revenue operations. Governance focused on role-based access controls, documented month-end close procedures, and standardized invoicing templates to enforce consistent accounting practices and support financial control.
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Inspira Marketing Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Inspira Marketing Group deployed Zoom as its Audio Video and Web Conferencing solution on its public website. The Zoom implementation embedded meeting and webinar interfaces into the site to enable client-facing virtual consultations, live presentations, and remote collaboration with marketing clients. Standard conferencing capabilities including scheduling, screen sharing, cloud recording, and participant management were applied to support client meetings and event delivery.
Implementation emphasized web-based embedding and client access flows, aligning conferencing interactions with the customer engagement lifecycle for marketing and client services. Operational scope targets the company's marketing and client services functions across the United States, with governance steered by corporate access controls and scheduling policies to manage external-facing sessions. Zoom serves as the primary Audio Video and Web Conferencing platform for Inspira Marketing Group, centralizing virtual engagement on the company website.
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Collaboration | Collaboration |
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2021 | 2021 |
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Inspira Marketing Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2019 | 2019 |
In 2019 Inspira Marketing Group implemented HubSpot CRM, CRM, deploying HubSpot CRM to capture website leads and centralize contact records. The deployment uses HubSpot tooling on their website to power web forms and tracking for inbound lead capture, tying site activity directly into contact timelines.
Configuration focused on standard CRM modules, including contact and company records, deal pipeline and stages, web-to-lead forms, email templates and sequences, and contact activity timelines. The implementation also included marketing tracking snippets and form handling to ensure inbound inquiries from the website are recorded in HubSpot CRM.
Operational coverage targeted core marketing, sales, and client services teams within the United States, scaled to the firm size of roughly 200 employees. Workflows were configured for lifecycle stage progression and lead qualification, and the system was used to orchestrate lead routing and sales pipeline management.
Governance emphasis included data hygiene and lifecycle governance, alongside staged rollout and user onboarding for marketing and sales staff. The narrative reflects a SaaS CRM architecture integrated into the company website, with HubSpot CRM serving as the central contact and lead management system.
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Customer Support | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Inspira Marketing Group TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Inspira Marketing Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Inspira Marketing Group CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Inspira Marketing Group
| First Name | Last Name | Title | Function | Department | Phone | |
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President | CXO | Finance | |
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Chief Possibilities Officer (COO) | CXO | Finance | |
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Account Director | Director | Sales | |
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Chief Financial Officer | CXO | Finance | |
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Vice President, Business Development | VP | Sales | |
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Apps Being Evaluated by Inspira Marketing Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Inspira Marketing Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Inspira Marketing Group digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Inspira Marketing Group Technographics
Inspira Marketing Group is a Professional Services organization based in United States,
with around 200 employees and annual revenues of $25.0 million.
Inspira Marketing Group operates a diverse technology stack with applications such as
Intuit Quickbooks Enterprise, Zoom and Hubspot CRM,
covering areas like ERP Financial, Audio Video and Web Conferencing and CRM.
Inspira Marketing Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Intuit, Zoom Video Communications and HubSpot.
Inspira Marketing Group recently adopted applications including
Microsoft 365 in 2021, Hubspot Marketing Automation in 2021 and Termly Cookie Consent Manager in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Inspira Marketing Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Inspira Marketing Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Inspira Marketing Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.