Portstewart, BT55 7AE,
United Kingdom
Instagiv Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Instagiv and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Instagiv employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Instagiv has purchased the following applications: Zymplify ABM for Account Based Marketing in 2018, Google Cloud Platform (GCP) for Application Hosting and Computing Services in 2020, Google Workspace (Formerly Google G-Suite) for Collaboration in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Instagiv is running and its propensity to invest more and deepen its relationship with Zymplify , Google , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Instagiv revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Instagiv intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Zymplify | Legacy | Zymplify ABM | Account Based Marketing | CRM | n/a | 2018 | 2018 | In 2018 Instagiv deployed Zymplify ABM to support its SMS fundraising and supporter engagement operations. Instagiv is a United Kingdom professional services provider with 10 employees delivering text-based donation and multi channel engagement to UK charities, and the Zymplify ABM deployment was positioned to centralize targeted outreach, nurture automation, and web engagement for donor segments as part of its Account Based Marketing strategy. The implementation configured core capabilities including the social post scheduler, web visitor tracking, automated emails, landing pages, and the pop-up builder, and these features were organized into automated supporter journeys and conversion flows. Zymplify ABM was used to construct landing page conversion sequences and email automation for donation capture and supporter retention, with web visitor tracking informing behavioral follow up. The platform was operated as a cloud SaaS application managed by internal marketing and account teams, keeping architecture lightweight and focused on campaign orchestration. Adoption and governance were led operationally by the Client Account Manager Caitriona Mccarry who highlighted ease of use and the breadth of functionality, quote It’s ease of use and never-ending useful features like the social post scheduler, web visitor tracking, automated emails, landing pages, and the pop-up builder was exactly what we needed. Rollout concentrated on marketing and fundraising functions, consolidating supporter communications and campaign management into Zymplify ABM, and the case study documents how Instagiv used the platform to grow their business. | |
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CRM | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Legacy | Google Cloud Platform (GCP) | Application Hosting and Computing Services | IaaS | n/a | 2020 | 2020 | |||
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2014 | 2014 |
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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IT Service Management | ITSM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Transactional Email | PaaS |
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2018 | 2018 |
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