Interactive One
850 3rd Ave. Third Floor,
New York, 10022, NY,
United States
New York, 10022, NY,
United States
1 212-431-4477
Media
Interactive One Technographics
Interactive One Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Interactive One and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Interactive One employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Interactive One has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2011, Microsoft 365 for Collaboration in 2017, Help Scout for Customer Support in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Interactive One is running and its propensity to invest more and deepen its relationship with Intuit , Microsoft , CodeTwo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Interactive One revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Interactive One intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Interactive One Tech Stack and Enterprise Applications
Interactive One ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | x | 2011 | 2011 |
In 2011, Interactive One implemented Intuit Quickbooks Enterprise to establish a centralized financial system. The deployment positioned Intuit Quickbooks Enterprise as the company ERP Financial solution supporting core accounting and revenue finance functions across the media business.
The implementation emphasized standard ERP Financial modules, including general ledger, accounts payable, accounts receivable, billing, cash management and financial reporting automation. Configuration work focused on aligning the chart of accounts, transaction visibility and role based access controls to match the company finance organization and operational scale.
Operational scope centered on finance and revenue operations, with accounting and billing teams in the United States included in initial rollout waves. Exposure to Salesforce, DART Sales Manager or other order management and CRM systems was identified in project documentation as relevant integration points for order to cash workflows, enabling future interoperability planning with Intuit Quickbooks Enterprise.
Governance measures introduced during the rollout included standardized month end close procedures, master data controls for customer and vendor records, and staged user onboarding and training for accounting and revenue staff. The narrative reflects a finance led ERP Financial implementation approach typical for a mid sized media company implementing Intuit Quickbooks Enterprise.
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Interactive One Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Interactive One deployed Microsoft 365 to centralize collaboration and email across its United States media organization. The deployment is a Microsoft 365 Collaboration implementation supporting company-wide productivity for roughly 150 employees in editorial, commercial, and corporate teams.
Microsoft 365 was configured to provide core Collaboration capabilities, including Exchange Online for managed email, SharePoint Online for intranet and document collaboration, Microsoft Teams for real-time chat and meetings, OneDrive for personal file sync, and Office desktop and web applications for authoring. The implementation emphasized browser and cloud-native access patterns common to media workflows, enabling content collaboration, versioning, and co-authoring across editorial and marketing processes.
Operational controls were implemented at the tenant level with Azure Active Directory identity and single sign-on patterns, group-based access provisioning, and IT-managed policy controls for content retention and compliance. Public website source signals indicate Microsoft 365 assets are in active use by Interactive One, and governance was organized around centralized tenant administration, role-based access, and managed information workflows to support editorial publishing and corporate communications.
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Collaboration | Collaboration |
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2021 | 2021 |
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Interactive One CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Help Scout | Legacy | Help Scout | Customer Support | CRM | n/a | 2017 | 2017 |
In 2017, Interactive One implemented Help Scout to deliver Customer Support capabilities on its website. The Help Scout deployment was provisioned as a web hosted help desk to capture site visitor inquiries via an embedded support widget and inbound email, centralizing conversations into a shared inbox and a public knowledge base. Configuration emphasized ticket routing, conversation assignment, and templated responses, aligning Help Scout with core support workflows for audience engagement and advertiser inquiries.
Operational ownership sits with Interactive One's central support team and editorial liaisons, who use Help Scout for triage, escalation, and ongoing help center maintenance. Administrative governance was established to manage user permissions, mailbox ownership, and response workflows, making Help Scout the primary Customer Support channel for website driven customer interactions.
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Marketing Automation | CRM |
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2017 | 2017 |
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Interactive One ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2014 | 2014 |
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Interactive One PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2012 | 2012 |
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Interactive One IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Cloud Storage | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Interactive One CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2014 | 2014 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Interactive One
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief Technology Officer | CXO | IT | |
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SVP, CFO | VP | Finance | |
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VP Strategy and Operations | VP | Operations | |
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SVP, Head of National Sales and Marketing | VP | Marketing | |
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Apps Being Evaluated by Interactive One Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Interactive One IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Interactive One digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Interactive One Technographics
Interactive One is a Media organization based in United States,
with around 150 employees and annual revenues of $20.0 million.
Interactive One operates a diverse technology stack with applications such as
Intuit Quickbooks Enterprise, Microsoft 365 and Help Scout,
covering areas like ERP Financial, Collaboration and Customer Support.
Interactive One has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Intuit, Microsoft and Help Scout.
Interactive One recently adopted applications including
CodeTwo Email Signatures in 2021, DigitalOcean Droplets in 2021 and Proofpoint Email Security and Protection in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Interactive One’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Interactive One’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Interactive One technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.