IBM
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IBM Technographics
IBM Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by IBM and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 293000 IBM employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
IBM has purchased the following applications: Serrala FinanceSuite for AP Automation in 2010, Infinite BrassRing ( Formerly IBM Kenexa BrassRing ) for Applicant Tracking System in 2000, Fischer Lease Accounting for Lease Management in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems IBM is running and its propensity to invest more and deepen its relationship with Serrala , FIS Global , SAP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing IBM revenues, which have grown to $67.54 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for IBM intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IBM Tech Stack and Enterprise Applications
IBM ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Serrala | Legacy | Serrala FinanceSuite | AP Automation | ERP | n/a | 2010 | 2010 |
In 2010, IBM implemented Serrala FinanceSuite as an AP Automation application to support accounts payable and core finance processing. The Serrala FinanceSuite implementation built on prior commercial engagements between IBM and Hanse Orga, reflecting earlier deployments of Hanse Orga FinanceSuite in large corporate environments.
The deployment architecture centralized invoice capture and processing engines coupled with workflow orchestration for approval routing and exception handling, with Serrala FinanceSuite serving as the AP Automation platform. Functional modules configured included automated invoice capture and optical character recognition, matching and variance handling, invoice workflow and approval routing, supplier master data management, and payment preparation and reconciliation.
Integration patterns used standard ERP connectors and file based interfaces to exchange invoices, purchase orders, and payment files with enterprise finance systems and banking channels, preserving source system posting and audit trails. Operational scope focused on corporate accounts payable teams and shared services within IBM, aligning AP Automation processes with treasury and general ledger workflows.
Governance instituted centralized finance ownership for configuration, approval workflow rules and supplier onboarding, supported by staged rollouts and localized process adaptation to meet regional compliance and control needs. The Serrala FinanceSuite AP Automation implementation at IBM informed the vendor's broader North American market activity, which included Hanse Orga International Corporation establishing a U.S. presence in Ann Arbor in 2011 to support rollouts.
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AR Automation | ERP |
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2015 | 2016 |
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ERP Financial | ERP |
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2019 | 2021 |
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ERP Financial | ERP |
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2022 | 2023 |
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Expense Management | ERP |
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2018 | 2018 |
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Subscription and Recurring Billing | ERP |
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2020 | 2020 |
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IBM HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infinite Computer Solutions | Legacy | Infinite BrassRing ( Formerly IBM Kenexa BrassRing ) | Applicant Tracking System | HCM | n/a | 2000 | 2000 |
In 2000, IBM implemented Infinite BrassRing ( Formerly IBM Kenexa BrassRing ) as its Applicant Tracking System. The IBM Infinite BrassRing Applicant Tracking System supports recruiting and talent acquisition business functions and is used to communicate with applicants, review qualifications, set up interviews and complete status updates and communication in BrassRing and Workday.
Configuration emphasized candidate lifecycle workflows, including applicant communication templates, qualification review queues, interview scheduling and candidate status tracking. Infinite BrassRing ( Formerly IBM Kenexa BrassRing ) was configured to centralize requisition-linked candidate records and manage recruiter and hiring manager workflows within the Applicant Tracking System.
The BrassRing deployment is integrated with Workday to synchronize status updates and coordinate candidate communications between the Applicant Tracking System and the HR information system. Operational ownership sits with talent acquisition and HR recruiting teams, with governance focused on a standardized status taxonomy and cross-system workflow handoffs to maintain consistent candidate lifecycle state across BrassRing and Workday.
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Benefits Administration | HCM |
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2015 | 2015 |
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Core HR | HCM |
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2015 | 2015 |
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Core HR | HCM |
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2012 | 2012 |
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Employee Experience | HCM |
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2015 | 2015 |
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Employee Self Service | HCM |
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2018 | 2018 |
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Learning and Development | HCM |
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2015 | 2015 |
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Learning and Development | HCM |
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2022 | 2022 |
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Learning and Development | HCM |
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2023 | 2023 |
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Onboarding | HCM |
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2011 | 2011 |
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Payroll | HCM |
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2015 | 2015 |
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Performance and Goal Management | HCM |
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2017 | 2017 |
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Succession and Leadership Planning | HCM |
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2024 | 2024 |
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Talent Management | HCM |
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2024 | 2024 |
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Talent Management | HCM |
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2019 | 2019 |
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Task Management | HCM |
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2020 | 2020 |
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Time and Attendance | HCM |
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2015 | 2015 |
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Workforce Analytics | HCM |
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2015 | 2015 |
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IBM ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Fischer Solutions | Legacy | Fischer Lease Accounting | Lease Management | ERP Services and Operations | n/a | 2017 | 2017 |
In 2017, IBM implemented Fischer Lease Accounting in the Lease Management category to centralize corporate real estate data and to support lease accounting and portfolio reporting for finance and real estate teams. Fischer public materials identify IBM as a customer leveraging Fischer's ManagePath and Visual Manager technology, providing a centralized repository for lease records and standardized reporting capabilities. The deployment focused on operational coverage for finance and real estate teams in the United States and was positioned to consolidate CRE data for consistent portfolio reporting.
Configuration use described in vendor disclosures emphasizes lease accounting and portfolio reporting capabilities, with inferred modules aligned to Lease Management workflows including lease record management and consolidated portfolio reporting. The implementation centralized documentation and reporting workflows to enable consistent governance of lease data across finance and real estate functions. Fischer Lease Accounting is named in vendor materials as the application IBM used to achieve these centralization and reporting objectives.
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Lease Management | ERP Services and Operations |
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2017 | 2017 |
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Travel Management | ERP Services and Operations |
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2018 | 2018 |
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IBM AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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AI infrastructure | AI Development |
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2024 | 2024 |
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AI infrastructure | AI Development |
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2024 | 2024 |
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Generative AI Platforms | AI Development |
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2024 | 2024 |
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Generative AI Platforms | AI Development |
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2025 | 2025 |
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IBM Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Analytics and BI | Analytics and BI |
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2018 | 2018 |
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Analytics and BI | Analytics and BI |
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2021 | 2021 |
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Analytics and BI | Analytics and BI |
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2006 | 2006 |
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Analytics and BI | Analytics and BI |
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2013 | 2013 |
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Analytics and BI | Analytics and BI |
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2021 | 2021 |
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IBM Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Blockchain Platform | Blockchain |
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2015 | 2016 |
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Blockchain Platform | Blockchain |
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2015 | 2016 |
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IBM Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2013 | 2013 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Event Management | Collaboration |
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2018 | 2018 |
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Event Management | Collaboration |
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2020 | 2020 |
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Online Meeting Scheduling | Collaboration |
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2020 | 2020 |
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Survey and Questionnaire | Collaboration |
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2008 | 2008 |
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IBM Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Management | Content Management |
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2013 | 2014 |
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Content Management | Content Management |
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2016 | 2016 |
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Content Management | Content Management |
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2016 | 2016 |
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Document Management | Content Management |
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2006 | 2007 |
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Document Management | Content Management |
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2018 | 2018 |
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IBM eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce Fraud Protection | eCommerce |
|
2020 | 2020 |
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IBM SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transportation Management | SCM |
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2011 | 2011 |
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IBM CRM
IBM EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Environmental, Social, and Governance (ESG) | EPM |
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2019 | 2019 |
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EPM | EPM |
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2015 | 2015 |
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EPM | EPM |
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2015 | 2015 |
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EPM | EPM |
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2017 | 2017 |
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IBM ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2020 | 2020 |
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Application Performance Management | ITSM |
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2017 | 2017 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Application Performance Management | ITSM |
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2019 | 2019 |
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IT Service Management | ITSM |
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2016 | 2016 |
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IT Service Management | ITSM |
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2023 | 2023 |
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Remote Monitoring and Management | ITSM |
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2004 | 2005 |
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IBM PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Computer-Aided Design (CAD) | PLM and Engineering |
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2018 | 2018 |
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Quality Management | PLM and Engineering |
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2020 | 2021 |
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IBM PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Project Portfolio Management | PPM |
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2016 | 2016 |
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Project Portfolio Management | PPM |
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2020 | 2021 |
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Project Portfolio Management | PPM |
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2017 | 2017 |
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IBM Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Procurement | Procurement |
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2017 | 2017 |
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Sourcing | Procurement |
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2017 | 2017 |
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Supplier Relationship Management | Procurement |
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2017 | 2017 |
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IBM SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Configure Price Quote (CPQ) | SPM |
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2018 | 2018 |
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Sales Performance Management | SPM |
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2020 | 2021 |
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IBM TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2018 | 2018 |
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Risk Management | TRM |
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2015 | 2015 |
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Treasury Management | TRM |
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2015 | 2015 |
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Treasury Management | TRM |
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2010 | 2011 |
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IBM PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2023 | 2023 |
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Apps Development | PaaS |
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2024 | 2024 |
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Apps Development | PaaS |
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2022 | 2022 |
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Apps Development | PaaS |
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2005 | 2005 |
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Apps Development | PaaS |
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2024 | 2025 |
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Apps Development | PaaS |
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2019 | 2019 |
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Apps Development | PaaS |
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2023 | 2023 |
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File Transfer Protocol | PaaS |
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2018 | 2018 |
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Operating System (OS) | PaaS |
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2015 | 2016 |
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Test Automation Platform | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2020 | 2020 |
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IBM IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Backup as a Service (BaaS) | IaaS |
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2016 | 2016 |
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Backup as a Service (BaaS) | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Database Management | IaaS |
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2018 | 2018 |
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Database Management | IaaS |
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2004 | 2004 |
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Database Management | IaaS |
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2021 | 2022 |
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Database Management | IaaS |
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2008 | 2009 |
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Digital Workspace | IaaS |
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2015 | 2015 |
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Disaster Recovery as a Service (DRaaS) | IaaS |
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2021 | 2021 |
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IBM CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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DDoS Protection | CyberSecurity |
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2022 | 2022 |
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Endpoint Management | CyberSecurity |
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2023 | 2023 |
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Identity and Access Management (IAM) | CyberSecurity |
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2018 | 2018 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2021 | 2021 |
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Vulnerability Management | CyberSecurity |
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2025 | 2025 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2022 | 2022 |
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IBM Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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HRO (HR Outsourcing) | Professional Services |
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2013 | 2014 |
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Professional Services | Professional Services |
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2022 | 2023 |
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IT Decision Makers and Key Stakeholders at IBM
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Analyst Relations, Cognitive Systems | Manager | IT | |
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Program Manager, Analyst Relations | Manager | Finance | |
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CFO, IBM Enterprise Content Management | CXO | Finance | |
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Global Business Services North America COO / VP of Operations | VP | Finance | |
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Director Strategy & Portfolio Marketing - IBM Security Services | Director | Marketing | |
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CFO, IBM Central and Eastern Europe | CXO | Finance | |
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Head of Procurement, IBM United Kingdom & Ireland | Director | Procurement | |
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Global Travel Procurement Manager | Manager | Procurement | |
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HR Transition Manager | Manager | HR | |
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Vice President, Financial Services Enterprise UK at IBM | VP | Finance | |
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Vice President, Financial Services | VP | Finance | |
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Vice President Human Resources, Global Technology Services, IBM Europe | VP | HR | |
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Finance Manager | Manager | Finance | |
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HR Recruitment Partner | Manager | HR | |
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HR Business Partner | Manager | HR | |
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Account Manager | Manager | Sales | |
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Accounts Receivable | AR Manager | Manager | Finance | |
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Vice President, Global Accounts Receivable Cash Management | VP | Finance | |
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Accounts Receivable Team Leader for US Federal Government | Manager | Finance | |
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VP Finance and CFO IBM Security | VP | Finance | |
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Senior Vice President of IBM Cloud and Data Platform | VP | IT | |
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Cloud & Applications Transformation Manager | Manager | IT | |
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Chief Information Officer | Driving Digital Transformation at IBM | Focus on Technical Innovation | CXO | IT | |
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Senior Vice President, Global Markets | VP | Operations | |
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Global Chief Technology Officer | CXO | IT | |
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Partner - Enterprise Applications | Industrial Market | IBM Consulting | Director | IT | |
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Partner & Oracle HCM Cloud Leader | Director | IT | |
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Senior Partner | Director | IT | |
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Salesforce Business Architect, Test Specialist: Custom Applications, IBM IT Systems Specialist | Manager | IT | |
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Salesforce Administrator/Jr. Business Analyst | Manager | Marketing | |
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Salesforce Administrator/DevOps Engineer | Manager | Marketing | |
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Salesforce Support Administrator | Manager | Marketing | |
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Salesforce Administrator | Manager | Marketing | |
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Salesforce Administrator | Manager | Marketing | |
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Salesforce Administrator | Manager | Marketing | |
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Salesforce Administrator | Manager | Marketing | |
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Salesforce consultant / Veeva Vault administrator | Manager | Marketing | |
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Salesforce Administrator | Manager | Marketing | |
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Salesforce Administrator | Manager | Marketing | |
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Salesforce Administrator | Manager | Marketing | |
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Salesforce Administrator | Manager | Marketing | |
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Salesforce Administrator | Manager | Marketing | |
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Salesforce Lightning Developer & Administrator | Manager | Marketing | |
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Salesforce Administrator | Manager | Marketing | |
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Salesforce Administrator | Manager | Marketing | |
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Tier 3 Salesforce Administrator | Manager | Marketing | |
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Salesforce Administrator | Manager | Marketing | |
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Sr Salesforce Developer / Administrator | Manager | Marketing | |
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SVP & Head of IBM Consulting | VP | Operations | |
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SVP IBM Consulting, Americas | VP | Operations | |
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Chairman, IBM Consulting | CXO | Operations | |
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Apps Being Evaluated by IBM Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from IBM IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the IBM digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD IBM Technographics
IBM is a Professional Services organization based in United States,
with around 293000 employees and annual revenues of $67.54 billion.
IBM operates a diverse technology stack with applications such as
Serrala FinanceSuite, Infinite BrassRing ( Formerly IBM Kenexa BrassRing ) and Fischer Lease Accounting,
covering areas like AP Automation, Applicant Tracking System and Lease Management.
IBM has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Serrala, Infinite Computer Solutions and Fischer Solutions.
IBM recently adopted applications including
IBM Watsonx Orchestrate in 2025, IBM Concert in 2025 and MiHCM Enterprise Succession Planning in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of IBM’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates IBM’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete IBM technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.