IBM

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Professional Services

IBM Technographics

IBM Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by IBM and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 270300 IBM employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

IBM has purchased the following applications: Demand Science Leadiro for Account Based Marketing in 2019, Microsoft Power BI for Analytics and BI in 2018, Serrala FinanceSuite for AP Automation in 2010 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems IBM is running and its propensity to invest more and deepen its relationship with Demand Science , Madison Logic , N.Rich Technologies Oy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing IBM revenues, which have grown to $62.75 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for IBM intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

IBM Data, Technology Stack, and Enterprise Applications

CRM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Demand Science	Legacy	Demand Science Leadiro	Account Based Marketing	CRM	n/a	2019	2019
Subscribe	Subscribe	Subscribe	Account Based Marketing	CRM	Subscribe	2013	2013
Subscribe	Subscribe	Subscribe	Account Based Marketing	CRM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Caller ID	CRM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	CRM	CRM	Subscribe	2008	2009
Subscribe	Subscribe	Subscribe	Customer Analytics	CRM	Subscribe	2013	2013
Subscribe	Subscribe	Subscribe	Customer Data Platform	CRM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2013	2013
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2014	2014
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2000	2000
Subscribe	Subscribe	Subscribe	Customer Support	CRM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Customer Support	CRM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Sales Automation, CRM, Sales Engagement	CRM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Tag Management	CRM	Subscribe	2015	2015

Analytics and BI

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Microsoft	Legacy	Microsoft Power BI	Analytics and BI	Analytics and BI	n/a	2018	2018
Subscribe	Subscribe	Subscribe	Analytics and BI	Analytics and BI	Subscribe	2021	2021

ERP Financial Management

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Serrala	Legacy	Serrala FinanceSuite	AP Automation	ERP Financial Management	n/a	2010	2010
Subscribe	Subscribe	Subscribe	AR Automation	ERP Financial Management	Subscribe	2015	2016
Subscribe	Subscribe	Subscribe	ERP Financial	ERP Financial Management	Subscribe	2019	2021
Subscribe	Subscribe	Subscribe	ERP Financial	ERP Financial Management	Subscribe	2022	2023
Subscribe	Subscribe	Subscribe	Expense Management	ERP Financial Management	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Subscription and Recurring Billing	ERP Financial Management	Subscribe	2020	2020

HCM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Applicant Tracking System	HCM	Subscribe	2000	2000
Subscribe	Subscribe	Subscribe	Benefits Administration	HCM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Core HR	HCM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Core HR	HCM	Subscribe	2012	2012
Subscribe	Subscribe	Subscribe	Employee Experience	HCM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Learning and Development	HCM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Learning and Development	HCM	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Onboarding	HCM	Subscribe	2011	2011
Subscribe	Subscribe	Subscribe	Payroll	HCM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Performance and Goal Management	HCM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Time and Attendance	HCM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Workforce Analytics	HCM	Subscribe	2015	2015

IaaS

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Application Hosting and Computing Services	IaaS	Subscribe	2014	2014
Subscribe	Subscribe	Subscribe	Application Hosting and Computing Services	IaaS	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Backup as a Service (BaaS)	IaaS	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Database Management	IaaS	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Digital Workspace	IaaS	Subscribe	2015	2015

ITSM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Application Performance Management	ITSM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Application Performance Management	ITSM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Application Performance Management	ITSM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	IT Service Management	ITSM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	IT Service Management	ITSM	Subscribe	2023	2023

PaaS

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Apps Development	PaaS	Subscribe	2023	2023
Subscribe	Subscribe	Subscribe	Transactional Email	PaaS	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Transactional Email	PaaS	Subscribe	2020	2020

Collaboration

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Audio Video and Web Conferencing	Collaboration	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Event Management	Collaboration	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Event Management	Collaboration	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Online Meeting Scheduling	Collaboration	Subscribe	2020	2020

SPM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Configure Price Quote (CPQ)	SPM	Subscribe	2018	2018

eCommerce

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	eCommerce Fraud Protection	eCommerce	Subscribe	2020	2020

EPM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Environmental, Social, and Governance (ESG)	EPM	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	EPM	EPM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	EPM	EPM	Subscribe	2015	2015

Procurement

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Procurement	Procurement	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Sourcing	Procurement	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Supplier Relationship Management	Procurement	Subscribe	2017	2017

Professional Services

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Professional Services	Professional Services	Subscribe	3003	3003

PPM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Project Portfolio Management	PPM	Subscribe	2016	2016

TRM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Risk Management	TRM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Treasury Management	TRM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Treasury Management	TRM	Subscribe	2010	2011

CyberSecurity

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Secure Email Gateways (SEGs)	CyberSecurity	Subscribe	2016	2016

SCM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Transportation Management	SCM	Subscribe	2011	2011

ERP Services and Operations

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Travel Management	ERP Services and Operations	Subscribe	2018	2018

IT Decision Makers and Key Stakeholders at IBM

First Name	Last Name	Title	Function	Department	Email	Phone
Subscribe	Subscribe	Analyst Relations, Cognitive Systems	Manager	IT	Subscribe	Subscribe
Subscribe	Subscribe	Program Manager, Analyst Relations	Manager	Finance	Subscribe	Subscribe
Subscribe	Subscribe	CFO, IBM Enterprise Content Management	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Global Business Services North America COO / VP of Operations	VP	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Director Strategy & Portfolio Marketing - IBM Security Services	Director	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	CFO, IBM Central and Eastern Europe	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Head of Procurement, IBM United Kingdom & Ireland	Director	Procurement	Subscribe	Subscribe
Subscribe	Subscribe	Global Travel Procurement Manager	Manager	Procurement	Subscribe	Subscribe
Subscribe	Subscribe	HR Transition Manager	Manager	HR	Subscribe	Subscribe
Subscribe	Subscribe	Vice President, Financial Services Enterprise UK at IBM	VP	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Vice President, Financial Services	VP	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Vice President Human Resources, Global Technology Services, IBM Europe	VP	HR	Subscribe	Subscribe
Subscribe	Subscribe	Finance Manager	Manager	Finance	Subscribe	Subscribe
Subscribe	Subscribe	HR Recruitment Partner	Manager	HR	Subscribe	Subscribe
Subscribe	Subscribe	HR Business Partner	Manager	HR	Subscribe	Subscribe
Subscribe	Subscribe	Account Manager	Manager	Sales	Subscribe	Subscribe
Subscribe	Subscribe	Accounts Receivable \| AR Manager	Manager	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Vice President, Global Accounts Receivable Cash Management	VP	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Accounts Receivable Team Leader for US Federal Government	Manager	Finance	Subscribe	Subscribe
Subscribe	Subscribe	VP Finance and CFO IBM Security	VP	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Senior Vice President of IBM Cloud and Data Platform	VP	IT	Subscribe	Subscribe
Subscribe	Subscribe	Cloud & Applications Transformation Manager	Manager	IT	Subscribe	Subscribe
Subscribe	Subscribe	Chief Information Officer \| Driving Digital Transformation at IBM \| Focus on Technical Innovation	CXO	IT	Subscribe	Subscribe
Subscribe	Subscribe	Senior Vice President, Global Markets	VP	Operations	Subscribe	Subscribe
Subscribe	Subscribe	Global Chief Technology Officer	CXO	IT	Subscribe	Subscribe
Subscribe	Subscribe	Partner - Enterprise Applications \| Industrial Market \| IBM Consulting	Director	IT	Subscribe	Subscribe
Subscribe	Subscribe	Partner & Oracle HCM Cloud Leader	Director	IT	Subscribe	Subscribe
Subscribe	Subscribe	Senior Partner	Director	IT	Subscribe	Subscribe
Subscribe	Subscribe	Salesforce Business Architect, Test Specialist: Custom Applications, IBM IT Systems Specialist	Manager	IT	Subscribe	Subscribe
Subscribe	Subscribe	Salesforce Administrator/Jr. Business Analyst	Manager	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Salesforce Administrator/DevOps Engineer	Manager	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Salesforce Support Administrator	Manager	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Salesforce Administrator	Manager	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Salesforce Administrator	Manager	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Salesforce Administrator	Manager	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Salesforce Administrator	Manager	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Salesforce consultant / Veeva Vault administrator	Manager	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Salesforce Administrator	Manager	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Salesforce Administrator	Manager	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Salesforce Administrator	Manager	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Salesforce Administrator	Manager	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Salesforce Administrator	Manager	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Salesforce Lightning Developer & Administrator	Manager	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Salesforce Administrator	Manager	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Salesforce Administrator	Manager	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Tier 3 Salesforce Administrator	Manager	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Salesforce Administrator	Manager	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Sr Salesforce Developer / Administrator	Manager	Marketing	Subscribe	Subscribe

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Apps Being Evaluated by IBM Executives

Date	Company	Status	Vendor	Product	Category	Market
No data found

IBM Technographics

CRM

Vendor

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VAR/SI

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Analytics and BI

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VAR/SI

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ERP Financial Management

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Category

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VAR/SI

When

Live

HCM

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Old Product

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VAR/SI

When

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IaaS

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Old Product

New Product

Category

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VAR/SI

When

Live

ITSM

Vendor

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New Product

Category

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VAR/SI

When

Live

PaaS

Vendor

Old Product

New Product

Category

Market

VAR/SI

When

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Collaboration

Vendor

Old Product

New Product

Category

Market

VAR/SI

When

Live

SPM

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Old Product

New Product

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VAR/SI