IBM

1 New Orchard Road,
Armonk, 10504, NY,
United States

https://www.ibm.com/

1 914-499-1900

Professional Services

IBM Technographics

IBM Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by IBM and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 270300 IBM employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

IBM has purchased the following applications: Demand Science Leadiro for Account Based Marketing in 2019, CoreWeave Compute Services for AI infrastructure in 2024, Microsoft Power BI for Analytics and BI in 2018 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems IBM is running and its propensity to invest more and deepen its relationship with Demand Science , Madison Logic , N.Rich Technologies Oy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing IBM revenues, which have grown to $62.75 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for IBM intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

IBM Data, Technology Stack, and Enterprise Applications

CRM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Demand Science	Legacy	Demand Science Leadiro	Account Based Marketing	CRM	n/a	2019	2019
Subscribe	Subscribe	Subscribe	Account Based Marketing	CRM	Subscribe	2013	2013
Subscribe	Subscribe	Subscribe	Account Based Marketing	CRM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Caller ID	CRM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	CRM	CRM	Subscribe	2008	2009
Subscribe	Subscribe	Subscribe	Customer Analytics	CRM	Subscribe	2013	2013
Subscribe	Subscribe	Subscribe	Customer Data Platform	CRM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2013	2013
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2014	2014
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2000	2000
Subscribe	Subscribe	Subscribe	Customer Support	CRM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Customer Support	CRM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Sales Automation, CRM, Sales Engagement	CRM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Sales Enablement	CRM	Subscribe	1993	1994
Subscribe	Subscribe	Subscribe	Tag Management	CRM	Subscribe	2015	2015

AI Development

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
CoreWeave	Legacy	CoreWeave Compute Services	AI infrastructure	AI Development	n/a	2024	2024
Subscribe	Subscribe	Subscribe	Generative AI Platforms	AI Development	Subscribe	2024	2024

Analytics and BI

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Microsoft	Legacy	Microsoft Power BI	Analytics and BI	Analytics and BI	n/a	2018	2018
Subscribe	Subscribe	Subscribe	Analytics and BI	Analytics and BI	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Analytics and BI	Analytics and BI	Subscribe	2006	2006
Subscribe	Subscribe	Subscribe	Analytics and BI	Analytics and BI	Subscribe	2013	2013

ERP Financial Management

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	AP Automation	ERP Financial Management	Subscribe	2010	2010
Subscribe	Subscribe	Subscribe	AR Automation	ERP Financial Management	Subscribe	2015	2016
Subscribe	Subscribe	Subscribe	ERP Financial	ERP Financial Management	Subscribe	2019	2021
Subscribe	Subscribe	Subscribe	ERP Financial	ERP Financial Management	Subscribe	2022	2023
Subscribe	Subscribe	Subscribe	Expense Management	ERP Financial Management	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Subscription and Recurring Billing	ERP Financial Management	Subscribe	2020	2020

HCM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Applicant Tracking System	HCM	Subscribe	2000	2000
Subscribe	Subscribe	Subscribe	Benefits Administration	HCM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Core HR	HCM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Core HR	HCM	Subscribe	2012	2012
Subscribe	Subscribe	Subscribe	Employee Experience	HCM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Employee Self Service	HCM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Learning and Development	HCM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Learning and Development	HCM	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Learning and Development	HCM	Subscribe	2023	2023
Subscribe	Subscribe	Subscribe	Onboarding	HCM	Subscribe	2011	2011
Subscribe	Subscribe	Subscribe	Payroll	HCM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Performance and Goal Management	HCM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Task Management	HCM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Time and Attendance	HCM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Workforce Analytics	HCM	Subscribe	2015	2015

IaaS

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Application Hosting and Computing Services	IaaS	Subscribe	2014	2014
Subscribe	Subscribe	Subscribe	Application Hosting and Computing Services	IaaS	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Backup as a Service (BaaS)	IaaS	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Database Management	IaaS	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Database Management	IaaS	Subscribe	2004	2004
Subscribe	Subscribe	Subscribe	Digital Workspace	IaaS	Subscribe	2015	2015

ITSM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Application Performance Management	ITSM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Application Performance Management	ITSM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Application Performance Management	ITSM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	IT Service Management	ITSM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	IT Service Management	ITSM	Subscribe	2023	2023

PaaS

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Apps Development	PaaS	Subscribe	2023	2023
Subscribe	Subscribe	Subscribe	Apps Development	PaaS	Subscribe	2024	2024
Subscribe	Subscribe	Subscribe	Apps Development	PaaS	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Apps Development	PaaS	Subscribe	2005	2005
Subscribe	Subscribe	Subscribe	Operating System (OS)	PaaS	Subscribe	2015	2016
Subscribe	Subscribe	Subscribe	Transactional Email	PaaS	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Transactional Email	PaaS	Subscribe	2020	2020

Collaboration

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Audio Video and Web Conferencing	Collaboration	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2013	2013
Subscribe	Subscribe	Subscribe	Event Management	Collaboration	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Event Management	Collaboration	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Online Meeting Scheduling	Collaboration	Subscribe	2020	2020

Blockchain

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Blockchain Platform	Blockchain	Subscribe	2015	2016
Subscribe	Subscribe	Subscribe	Blockchain Platform	Blockchain	Subscribe	2015	2016

SPM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Configure Price Quote (CPQ)	SPM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Sales Performance Management	SPM	Subscribe	2020	2021

Content Management

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Document Management	Content Management	Subscribe	2006	2007

eCommerce

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	eCommerce Fraud Protection	eCommerce	Subscribe	2020	2020

CyberSecurity

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Endpoint Management	CyberSecurity	Subscribe	2023	2023
Subscribe	Subscribe	Subscribe	Secure Email Gateways (SEGs)	CyberSecurity	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Vulnerability Management	CyberSecurity	Subscribe	2025	2025

EPM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Environmental, Social, and Governance (ESG)	EPM	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	EPM	EPM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	EPM	EPM	Subscribe	2015	2015

Procurement

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Procurement	Procurement	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Sourcing	Procurement	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Supplier Relationship Management	Procurement	Subscribe	2017	2017

Professional Services

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Professional Services	Professional Services	Subscribe	2022	2023

PPM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Project Portfolio Management	PPM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Project Portfolio Management	PPM	Subscribe	2020	2021

PLM and Engineering

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Quality Management	PLM and Engineering	Subscribe	2020	2021

TRM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Risk Management	TRM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Treasury Management	TRM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Treasury Management	TRM	Subscribe	2010	2011

SCM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Transportation Management	SCM	Subscribe	2011	2011

ERP Services and Operations

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Travel Management	ERP Services and Operations	Subscribe	2018	2018

IT Decision Makers and Key Stakeholders at IBM

First Name	Last Name	Title	Function	Department	Email	Phone
No data found

Show All Contacts

Apps Being Evaluated by IBM Executives

Date	Company	Status	Vendor	Product	Category	Market
No data found

FAQ - APPS RUN THE WORLD IBM Technographics

IBM is a Professional Services organization based in United States, with around 270300 employees and annual revenues of $62.75 billion.

IBM operates a diverse technology stack with applications such as Demand Science Leadiro, CoreWeave Compute Services and Microsoft Power BI, covering areas like Account Based Marketing, AI infrastructure and Analytics and BI.

IBM has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Demand Science, CoreWeave and Microsoft.

IBM recently adopted applications including IBM Concert in 2025, CoreWeave Compute Services in 2024 and Adobe Firefly Services in 2024, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of IBM’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates IBM’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete IBM technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.

IBM Technographics

CRM

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AI Development

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Analytics and BI

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ERP Financial Management

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HCM

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IaaS

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ITSM

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PaaS

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Collaboration

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