International Speedway Corporation
One Daytona Boulevard,
Daytona Beach, 32114, FL,
United States
Daytona Beach, 32114, FL,
United States
1 386-254-2700
Professional Services
International Speedway Corporation Technographics
International Speedway Corporation Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by International Speedway Corporation and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 820 International Speedway Corporation employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that International Speedway Corporation has purchased the following applications: Microsoft Power BI for Analytics and BI in 2011, Cisco Webex Meetings for Audio Video and Web Conferencing in 2021, Adobe Analytics Cloud for Marketing Analytics in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems International Speedway Corporation is running and its propensity to invest more and deepen its relationship with Microsoft , Cisco Systems , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing International Speedway Corporation revenues, which have grown to $671.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for International Speedway Corporation intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
International Speedway Corporation Tech Stack and Enterprise Applications
International Speedway Corporation Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Power BI | Analytics and BI | Analytics and BI | n/a | 2011 | 2018 |
In 2011, International Speedway Corporation created and demoed Microsoft Power BI as part of an internal analytics initiative using the Analytics and BI category. The initiative was staffed by SharePoint Administrator Developer and BI Administrator Developer roles and was positioned against existing SharePoint BI capabilities to evaluate self service reporting and interactive visualization.
Microsoft Power BI work demonstrated Power Query, PowerPivot, PowerView, PowerMaps and Power Q&A, and was complemented by traditional BI artifacts including SSRS and Excel reports, multi dimensional and tabular cubes, and dashboards delivered with PowerView and PerformancePoint. Development and BI modeling activities were executed on a SharePoint 2013 and SQL Server 2012 stack.
The proof of concept integrated Microsoft Power BI artifacts into SharePoint for content hosting and security and relied on Kerberos constrained delegation within the SharePoint 2013 farm to enable delegated access to SQL Server data models. InfoPath 2010 and 2013 forms and SharePoint 2010 workflows were used to capture inputs and automate manual business processes, and BI outputs were demoed to business stakeholders to reduce process complexity.
Operational governance was run by internal administrators who had previously designed and built the SharePoint 2010 environment, managed and led the upgrade from SharePoint 2007 to 2010, and served as project lead for an intranet rebrand. Demonstrations of Microsoft Power BI informed adoption discussions and aligned BI development with ongoing SharePoint administration and business process automation efforts.
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International Speedway Corporation Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 |
In 2021 International Speedway Corporation deployed Cisco Webex Meetings as its Audio Video and Web Conferencing solution. Cisco Webex Meetings is implemented on the company website to provide external meeting access for event participants and to support internal meeting orchestration for staff. The deployment leverages standard web conferencing capabilities such as video meetings, screen sharing, meeting recording, and browser based joins, consistent with Audio Video and Web Conferencing functional workflows.
Operational scope covers corporate communications, event operations, and remote collaboration across the organization, supporting both customer facing interactions and internal coordination. Administration and meeting governance are centralized within IT and event operations teams, with public facing meeting links and web based join flows surfaced on the website to streamline attendee access. The implementation of Cisco Webex Meetings clarifies the relationship between International Speedway Corporation, Cisco Webex Meetings, and the Audio Video and Web Conferencing business function of meetings and event coordination.
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International Speedway Corporation CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Analytics Cloud | Marketing Analytics | CRM | n/a | 2021 | 2021 |
In 2021, International Speedway Corporation implemented Adobe Analytics Cloud on its public website. The Adobe Analytics Cloud deployment functions as the companys Marketing Analytics platform for web traffic, user behavior, and campaign measurement, with instrumentation concentrated on site-level JavaScript tagging and configuration of data collection layers and report suites to capture pageviews and interaction events.
Configuration emphasizes core Marketing Analytics capabilities, including pageview and event tracking, variable and segment setup, and dashboarding for marketing stakeholders. Operational scope covers the digital marketing and web analytics teams responsible for campaign measurement and audience analysis, with governance activities focused on measurement plan alignment, tag management oversight, and centralized access controls to maintain consistent data definitions across the site.
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Marketing Automation | CRM |
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2021 | 2021 |
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International Speedway Corporation PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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International Speedway Corporation IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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International Speedway Corporation CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at International Speedway Corporation
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Director, Analytics | Director | Finance | |
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Senior Director of Enterprise Applications, Data & Analytics | Director | IT | |
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Senior Systems Analyst | Manager | IT | |
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Senior Manager, Marketing Insights and Analysis | Manager | Marketing | |
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Apps Being Evaluated by International Speedway Corporation Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from International Speedway Corporation IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the International Speedway Corporation digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD International Speedway Corporation Technographics
International Speedway Corporation is a Professional Services organization based in United States,
with around 820 employees and annual revenues of $671.0 million.
International Speedway Corporation operates a diverse technology stack with applications such as
Microsoft Power BI, Cisco Webex Meetings and Adobe Analytics Cloud,
covering areas like Analytics and BI, Audio Video and Web Conferencing and Marketing Analytics.
International Speedway Corporation has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Cisco Systems and Adobe Systems.
International Speedway Corporation recently adopted applications including
Cisco Webex Meetings in 2021, Adobe Analytics Cloud in 2021 and Adobe Marketing Cloud (ex Omniture) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of International Speedway Corporation’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates International Speedway Corporation’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete International Speedway Corporation technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.