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Michelin, an e2open customer evaluated Oracle Transportation Management

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Inverta Data, Technology Stack, and Enterprise Applications
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Intentsify Legacy Intentsify Intent Activation Account Based Marketing CRM n/a 2020 2020 In 2020, Inverta deployed Intentsify Intent Activation as part of its Account Based Marketing tooling to support client-facing ABM and demand generation programs. Inverta configured Intentsify Intent Activation to align directly with its professional services offerings around account selection, segmentation, and multi-channel campaign orchestration, impacting marketing and demand generation business functions. The implementation emphasized core Account Based Marketing capabilities, including intent signal ingestion, account-level intent scoring, account prioritization, audience activation, campaign orchestration, and analytics dashboards. Configuration work mapped intent signals to Inverta’s nurture frameworks, campaign messaging, segmentation rules, and lead management workflows, enabling intent-driven campaign triggers and reporting aligned with its annual marketing and campaign planning processes. The deployment was provisioned as a cloud SaaS instance with centralized administration and role-based access tailored to a small team environment. Operational integration focused on embedding the platform into Inverta’s marketing operations tenets, standardizing campaign process, reporting, and campaign-to-lead handoffs, while anticipating standard connectivity to marketing automation and CRM systems to operationalize account activations and reporting.
Account Based Marketing CRM 2016 2016
Account Based Marketing CRM 2022 2022
Marketing Automation CRM 2017 2017
Marketing Automation CRM 2021 2021
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Google Legacy Google Cloud Platform (GCP) Application Hosting and Computing Services IaaS n/a 2021 2021
Content Delivery Network IaaS 2019 2019
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Google Legacy Google Workspace (Formerly Google G-Suite) Collaboration Collaboration n/a 2017 2017
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Content Management Content Management 2019 2019
IT Decision Makers and Key Stakeholders at Inverta
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Inverta Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Inverta Technographics

Inverta is a Professional Services organization based in United States, with around 30 employees and annual revenues of $3.0 million.

Inverta operates a diverse technology stack with applications such as Intentsify Intent Activation, Google Cloud Platform (GCP) and Google Workspace (Formerly Google G-Suite), covering areas like Account Based Marketing, Application Hosting and Computing Services and Collaboration.

Inverta has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Intentsify and Google.

Inverta recently adopted applications including 6sense Account Engagement Platform in 2022, Hubspot Marketing Automation in 2021 and Google Cloud Platform (GCP) in 2021, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Inverta’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Inverta’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Inverta technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.