Inverta
3553 West Chester Pike,
Newtown Square, 19073, PA,
United States
Newtown Square, 19073, PA,
United States
1 866-780-5955
Professional Services
Inverta Technographics
Inverta Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Inverta and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Inverta employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Inverta has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2017, PathFactory Intelligent Content Platform for Content Management in 2019, Intentsify Intent Activation for Account Based Marketing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Inverta is running and its propensity to invest more and deepen its relationship with Google , PathFactory , Intentsify or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Inverta revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Inverta intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Inverta Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Inverta implemented Google Workspace (Formerly Google G-Suite) to standardize Collaboration across the firm. The professional services company of about 30 employees uses Google Workspace and references that usage on its website, indicating company-wide adoption for core communications and document workflows.
The Google Workspace (Formerly Google G-Suite) deployment is organized around standard collaboration modules, including Gmail for corporate email, Google Calendar for scheduling, Google Drive and Docs for shared document creation and storage, and Google Groups for team-based access control. Administration is handled via the Google Admin console, covering domain management, user provisioning, group membership and access governance consistent with small firm operational practices. Typical configuration elements include mobile device management and sharing and retention controls to manage information flow. Inverta Google Workspace Collaboration supports email communications, internal knowledge sharing and client-facing document collaboration across its business functions.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PathFactory | Legacy | PathFactory Intelligent Content Platform | Content Management | Content Management | n/a | 2019 | 2019 |
In 2019, Inverta deployed PathFactory Intelligent Content Platform on its public website to centralize content delivery and engagement flows. The PathFactory Intelligent Content Platform is used as a Content Management solution to orchestrate how prospects discover and consume thought leadership and technical content.
The deployment is configured to leverage core Content Management capabilities common to PathFactory implementations, including content sequencing and track creation, content-level engagement analytics, and on-site content hubs that surface related assets. Configuration work focused on tagging, content metadata, and defining content tracks to align assets with buyer journey stages and campaign themes.
Operational ownership sits primarily with Inverta marketing and demand generation teams, with use cases oriented toward inbound lead nurturing, content personalization on website pages, and sales enablement for client conversations. Governance changes included establishing a content taxonomy, publishing workflow controls, and a single source of truth for asset metadata to support consistent track creation and analytics reporting.
The implementation centers on PathFactory Intelligent Content Platform as Inverta Content Management for marketing and sales functions, with on-site content orchestration and analytics embedded into the website experience.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intentsify | Legacy | Intentsify Intent Activation | Account Based Marketing | CRM | n/a | 2020 | 2020 |
In 2020, Inverta deployed Intentsify Intent Activation as part of its Account Based Marketing tooling to support client-facing ABM and demand generation programs. Inverta configured Intentsify Intent Activation to align directly with its professional services offerings around account selection, segmentation, and multi-channel campaign orchestration, impacting marketing and demand generation business functions.
The implementation emphasized core Account Based Marketing capabilities, including intent signal ingestion, account-level intent scoring, account prioritization, audience activation, campaign orchestration, and analytics dashboards. Configuration work mapped intent signals to Inverta’s nurture frameworks, campaign messaging, segmentation rules, and lead management workflows, enabling intent-driven campaign triggers and reporting aligned with its annual marketing and campaign planning processes.
The deployment was provisioned as a cloud SaaS instance with centralized administration and role-based access tailored to a small team environment. Operational integration focused on embedding the platform into Inverta’s marketing operations tenets, standardizing campaign process, reporting, and campaign-to-lead handoffs, while anticipating standard connectivity to marketing automation and CRM systems to operationalize account activations and reporting.
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Account Based Marketing | CRM |
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2016 | 2016 |
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Account Based Marketing | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Inverta
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Inverta Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Inverta IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Inverta digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Inverta Technographics
Inverta is a Professional Services organization based in United States,
with around 30 employees and annual revenues of $3.0 million.
Inverta operates a diverse technology stack with applications such as
Google Workspace (Formerly Google G-Suite), PathFactory Intelligent Content Platform and Intentsify Intent Activation,
covering areas like Collaboration, Content Management and Account Based Marketing.
Inverta has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google, PathFactory and Intentsify.
Inverta recently adopted applications including
6sense Account Engagement Platform in 2022, Hubspot Marketing Automation in 2021 and Google Cloud Platform (GCP) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Inverta’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Inverta’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Inverta technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.