IRO Technographics
IRO Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by IRO and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 154 IRO employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that IRO has purchased the following applications: Salesforce Commerce Cloud for eCommerce in 2017, Hotjar for Customer Experience in 2019, Zendesk Incident Management for Incident Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems IRO is running and its propensity to invest more and deepen its relationship with Salesforce , Contentsquare , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing IRO revenues, which have grown to $52.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for IRO intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IRO Tech Stack and Enterprise Applications
IRO eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Commerce Cloud | eCommerce | eCommerce | n/a | 2017 | 2017 |
In 2017, IRO implemented Salesforce Commerce Cloud to power its public website storefront. Salesforce Commerce Cloud was deployed as the core eCommerce platform for IRO, providing a cloud SaaS storefront architecture that supports product catalog management, merchandising, product detail pages, shopping cart and checkout workflows. The implementation emphasizes content management and merchandising controls typical of a commerce platform, enabling responsive storefront presentation and centralized catalog updates via the Salesforce Commerce Cloud interface.
Operationally the deployment is focused on the company website and supports eCommerce and marketing functions, with workflow touches for merchandising, campaign management and catalog governance. Governance and process changes center on centralized content and catalog workflows, with teams coordinating product data, promotions and site content inside the Salesforce Commerce Cloud environment to manage seasonal assortments and online merchandising.
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Personalization and Product Recommendations | eCommerce |
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2017 | 2017 |
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IRO CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2019 | 2019 |
In 2019, IRO deployed Hotjar on its public e-commerce website. IRO implemented Hotjar as a Customer Experience solution to instrument visitor behavior across product detail pages, category listings, and checkout flows. The deployment used the Hotjar JavaScript tracking snippet embedded in site templates to capture client-side interaction data and feed qualitative analytics into site-level reporting.
Implementation focused on standard Hotjar capabilities, including heatmaps, session recordings, on-page feedback widgets, and short surveys to surface qualitative insights for merchandising and UX. The Hotjar implementation was scoped to web channel analytics and designed to support Marketing and Product design workflows, with data capture aligned to front-end consent controls and sampling configuration. Operational ownership rested with site analytics and UX teams who used recorded sessions and feedback to refine page layouts and on-site content.
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Data Management Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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IRO ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Incident Management | Incident Management | ITSM | n/a | 2018 | 2018 |
In 2018, IRO implemented Zendesk Incident Management to centralize Incident Management across its customer engagement channels. The deployment was driven by a program to construct order control processes and to redesign customer experience content, including FAQ pages and delivery and returns workflows. The implementation explicitly covered customer relationship functions in pre-sales, after-sales, and litigation, and included integration of Zendesk ticketing and chat as the primary incident intake and live engagement layers.
Zendesk Incident Management was configured to support standard incident lifecycle capabilities, including ticket creation, triage, routing, escalation, and chat escalation into ticket threads. The project included content and HTML redesign for knowledge base and FAQ pages to reduce manual case creation, and mapping of order control events into incident context to improve first contact resolution. Configuration work emphasized workflow automation and standardized incident categorization to align support queues with business lines.
Integrations were implemented with the order control stack identified in the program, specifically BO CBR, Orliweb, and SFCC Demandware, to surface order, delivery, and payment context into support tickets. The implementation also aligned with a payments diversification initiative that included HiPay, while Zendesk ticketing and chat served as the customer-facing incident capture and engagement channels. These integrations were scoped to provide agents immediate access to order state and payment method information within the Zendesk interface.
Governance changes formalized ticket ownership across customer relationship teams and instituted content ownership for FAQ and knowledge articles to support incident deflection. Process restructuring focused on consistent routing rules and escalation paths for pre-sales, after-sales, and litigation workflows, and on embedding the redesigned FAQ content into the incident handling process. The narrative centers on system architecture linking order control systems and payment channels to Zendesk Incident Management to create a unified incident handling environment.
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IRO PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Product Lifecycle Management | PLM and Engineering |
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2024 | 2024 |
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IRO IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at IRO
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by IRO Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from IRO IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the IRO digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD IRO Technographics
IRO is a Retail organization based in France,
with around 154 employees and annual revenues of $52.0 million.
IRO operates a diverse technology stack with applications such as
Salesforce Commerce Cloud, Hotjar and Zendesk Incident Management,
covering areas like eCommerce, Customer Experience and Incident Management.
IRO has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Salesforce, Contentsquare and Zendesk.
IRO recently adopted applications including
Centric PLM in 2024, Salesforce Sales Cloud in 2021 and Cloudflare CDN in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of IRO’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates IRO’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete IRO technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.