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Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Iron Tribe Fitness Tech Stack and Enterprise Applications

Iron Tribe Fitness Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Workspace (Formerly Google G-Suite) Collaboration Collaboration n/a 2013 2013
In 2013 Iron Tribe Fitness deployed Google Workspace (Formerly Google G-Suite) as its core Collaboration platform. The deployment covers the companys 42 employees and supports studio operations, front desk workflows, trainer coordination, and customer engagement. Google Workspace provides Gmail for corporate email, Google Calendar for scheduling, Google Drive and Docs for shared content collaboration, and Google Forms for intake and simple data collection. Configuration emphasized domain level administration, user provisioning, group based sharing and basic identity controls appropriate for a small organization. Functional modules implemented include Gmail, Calendar, Drive, Docs, Sheets, Slides and Forms, with shared calendars and document templates used to coordinate recurring class schedules and session logistics. These Collaboration capabilities are applied to business functions spanning operations, sales and customer service. Google Workspace is exposed on Iron Tribe Fitnesss public website to present staff contact addresses, booking links and embedded scheduling artifacts, aligning the web presence with internal collaboration services. Governance is managed through the Google Admin console with group roles and access controls to segment staff and studio level resources. The implementation positions Iron Tribe Fitness Google Workspace (Formerly Google G-Suite) Collaboration as the central platform for communication, documentation and scheduling across the business.
Iron Tribe Fitness CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Keap (formerly Infusionsoft) Legacy Keap CRM CRM CRM n/a 2014 2014
In 2014, Iron Tribe Fitness implemented Keap CRM, adopting the CRM to centralize online lead capture and prospect lifecycle management on its public website. The deployment of Keap CRM is explicitly used on the company website to collect inquiries and route prospects into structured follow-up sequences. Keap CRM was configured to support contact and lead capture workflows embedded in web pages, contact record management, segmentation for targeted communications, and automated email follow-up sequences consistent with CRM functional patterns. Configuration emphasis was on campaign workflows and automated client touchpoints rather than enterprise-scale modules. Operational coverage focuses on customer acquisition and membership management, with Keap CRM data flowing from website form submissions into marketing and membership sales workflows. Staff in marketing, membership sales, and front-desk operations use Keap CRM for lead qualification, follow-up, and appointment scheduling within the single company operation in the United States. Governance and process changes centered on centralizing contact data and standardizing automated campaign templates, enabling repeatable lead nurturing and handoff to membership teams. Keap CRM on the website serves as the primary system of record for incoming prospects and routine marketing automation, aligned to the companys CRM needs.
Customer Support CRM 2014 2014
Marketing Analytics CRM 2014 2014
Marketing Analytics CRM 2017 2017
Marketing Analytics CRM 2021 2021
Marketing Automation CRM 2021 2021
Marketing Automation CRM 2011 2012
Iron Tribe Fitness PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Amazon Web Services (AWS) Legacy Amazon SES Transactional Email PaaS n/a 2018 2018
In 2018, Iron Tribe Fitness implemented Amazon SES to handle website-originated messaging, aligning the deployment with the Transactional Email category. The implementation uses Amazon SES, also known as Amazon Simple Email Service, as the primary outbound channel for customer-facing transactional messages sent from the Iron Tribe Fitness website. The deployment is described as an application-level integration embedded into the site stack to route transactional email flows, leveraging SES sending endpoints and standard Transactional Email capabilities such as template-based message composition, delivery and bounce handling, and reputation controls. Operational coverage is focused on website-driven customer communications, and governance considerations center on monitoring delivery, complaint and bounce streams and maintaining sending reputation through SES management features.
Iron Tribe Fitness IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2013 2013
Application Hosting and Computing Services IaaS 2016 2016
Application Hosting and Computing Services IaaS 2017 2017
Application Hosting and Computing Services IaaS 2021 2021
Application Hosting and Computing Services IaaS 2021 2021
Cloud Storage IaaS 2014 2014
Content Delivery Network IaaS 2021 2021

IT Decision Makers and Key Stakeholders at Iron Tribe Fitness

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Iron Tribe Fitness Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Iron Tribe Fitness IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Iron Tribe Fitness digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Iron Tribe Fitness Technographics
Iron Tribe Fitness is a Leisure and Hospitality organization based in United States, with around 42 employees and annual revenues of $4.0 million.
Iron Tribe Fitness operates a diverse technology stack with applications such as Google Workspace (Formerly Google G-Suite), Keap CRM and Amazon SES, covering areas like Collaboration, CRM and Transactional Email.
Iron Tribe Fitness has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Google, Keap (formerly Infusionsoft) and Amazon Web Services (AWS).
Iron Tribe Fitness recently adopted applications including Mixpanel in 2021, Marigold Emma Email in 2021 and Amazon EC2 in 2021, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Iron Tribe Fitness’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Iron Tribe Fitness’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Iron Tribe Fitness technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.