Birmingham, 35233, AL,
United States
Iron Tribe Fitness Technographics
Iron Tribe Fitness Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Iron Tribe Fitness and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 42 Iron Tribe Fitness employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Iron Tribe Fitness has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, Keap CRM for CRM in 2014, Amazon SES for Transactional Email in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Iron Tribe Fitness is running and its propensity to invest more and deepen its relationship with Google , Keap (formerly Infusionsoft) , Zendesk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Iron Tribe Fitness revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Iron Tribe Fitness intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Iron Tribe Fitness Tech Stack and Enterprise Applications
Iron Tribe Fitness Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013 Iron Tribe Fitness deployed Google Workspace (Formerly Google G-Suite) as its core Collaboration platform. The deployment covers the companys 42 employees and supports studio operations, front desk workflows, trainer coordination, and customer engagement. Google Workspace provides Gmail for corporate email, Google Calendar for scheduling, Google Drive and Docs for shared content collaboration, and Google Forms for intake and simple data collection.
Configuration emphasized domain level administration, user provisioning, group based sharing and basic identity controls appropriate for a small organization. Functional modules implemented include Gmail, Calendar, Drive, Docs, Sheets, Slides and Forms, with shared calendars and document templates used to coordinate recurring class schedules and session logistics. These Collaboration capabilities are applied to business functions spanning operations, sales and customer service.
Google Workspace is exposed on Iron Tribe Fitnesss public website to present staff contact addresses, booking links and embedded scheduling artifacts, aligning the web presence with internal collaboration services. Governance is managed through the Google Admin console with group roles and access controls to segment staff and studio level resources. The implementation positions Iron Tribe Fitness Google Workspace (Formerly Google G-Suite) Collaboration as the central platform for communication, documentation and scheduling across the business.
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Iron Tribe Fitness CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Keap (formerly Infusionsoft) | Legacy | Keap CRM | CRM | CRM | n/a | 2014 | 2014 |
In 2014, Iron Tribe Fitness implemented Keap CRM, adopting the CRM to centralize online lead capture and prospect lifecycle management on its public website. The deployment of Keap CRM is explicitly used on the company website to collect inquiries and route prospects into structured follow-up sequences.
Keap CRM was configured to support contact and lead capture workflows embedded in web pages, contact record management, segmentation for targeted communications, and automated email follow-up sequences consistent with CRM functional patterns. Configuration emphasis was on campaign workflows and automated client touchpoints rather than enterprise-scale modules.
Operational coverage focuses on customer acquisition and membership management, with Keap CRM data flowing from website form submissions into marketing and membership sales workflows. Staff in marketing, membership sales, and front-desk operations use Keap CRM for lead qualification, follow-up, and appointment scheduling within the single company operation in the United States.
Governance and process changes centered on centralizing contact data and standardizing automated campaign templates, enabling repeatable lead nurturing and handoff to membership teams. Keap CRM on the website serves as the primary system of record for incoming prospects and routine marketing automation, aligned to the companys CRM needs.
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Customer Support | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2011 | 2012 |
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Iron Tribe Fitness PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon SES | Transactional Email | PaaS | n/a | 2018 | 2018 |
In 2018, Iron Tribe Fitness implemented Amazon SES to handle website-originated messaging, aligning the deployment with the Transactional Email category. The implementation uses Amazon SES, also known as Amazon Simple Email Service, as the primary outbound channel for customer-facing transactional messages sent from the Iron Tribe Fitness website.
The deployment is described as an application-level integration embedded into the site stack to route transactional email flows, leveraging SES sending endpoints and standard Transactional Email capabilities such as template-based message composition, delivery and bounce handling, and reputation controls. Operational coverage is focused on website-driven customer communications, and governance considerations center on monitoring delivery, complaint and bounce streams and maintaining sending reputation through SES management features.
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Iron Tribe Fitness IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Iron Tribe Fitness
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Iron Tribe Fitness Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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