The Ironman Corporation
3407 W. Dr. Martin Luther King Jr. Blvd., Suite 100,
Tampa, 33607, FL,
United States
Tampa, 33607, FL,
United States
1 408-348-0703
Leisure and Hospitality
The Ironman Corporation Technographics
The Ironman Corporation Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Ironman Corporation and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 The Ironman Corporation employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Ironman Corporation has purchased the following applications: Microsoft Dynamics NAV for ERP Financial in 2018, Appcues for Digital Adoption in 2019, GumGum for Artificial Intelligence Marketing in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Ironman Corporation is running and its propensity to invest more and deepen its relationship with Microsoft , Appcues , Inline Manual or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Ironman Corporation revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Ironman Corporation intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Ironman Corporation Tech Stack and Enterprise Applications
The Ironman Corporation ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics NAV | ERP Financial | ERP | n/a | 2018 | 2019 |
In 2018 The Ironman Corporation implemented Microsoft Dynamics NAV as its ERP Financial system to centralize core accounting, accounts payable, and treasury workflows across a global operations footprint spanning 25+ countries. The deployment focused on financial operations for the leisure and hospitality event business and established Microsoft Dynamics NAV as the primary financial ledger and transaction platform for regional and global reporting.
The Microsoft Dynamics NAV implementation included configuration of requisition and invoicing workflows, approval routing into AP queues as traceable vouchers, and automated payment processing integrated with multiple banks across North America, Europe, Africa, Asia, and Pacific regions. The program also covered point of sale process design and integration with Microsoft Dynamics NAV for event registrations and merchandise, with the merchandising team involved in POS solution selection and process definition for 25+ countries.
Integrations with Microsoft Dynamics NAV extended to the requisition and invoicing system, POS solutions, multiple bank payment rails, e commerce registration and merchandise platforms, and downstream financial tooling including Blackline for reconciliations and Power BI for reporting. Regional tax compliance and reporting were incorporated into the integration plan, and a focused project was initiated to develop a solution for European VAT reporting requirements.
Governance and operationalization emphasized centralized financial system management, creation of global training manuals, and training of users across departments to ensure smooth financial operations across the globe. Ongoing process analysis and system troubleshooting were institutionalized to increase efficiency and productivity of resources, and Power BI dashboards and reports were designed to support finance and regional teams following the Microsoft Dynamics NAV deployment.
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The Ironman Corporation HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Appcues | Legacy | Appcues | Digital Adoption | HCM | n/a | 2019 | 2019 |
In 2019, The Ironman Corporation deployed Appcues as a Digital Adoption solution on its public website to standardize customer onboarding and contextual guidance for athletes and event participants. The implementation relied on the Appcues JavaScript embed to instrument web pages and deliver targeted product tours and contextual messaging without extensive backend changes.
Appcues was configured to deliver onboarding flows, product tours, microsurveys, and segmented guidance, with content authored by Ironman's digital experience and marketing teams to support event registration and membership journeys. Governance centered on staged rollouts and content lifecycle controls within Appcues, while built in analytics and engagement reporting provided visibility for iterative content refinement.
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Onboarding | HCM |
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2019 | 2019 |
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The Ironman Corporation AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2019 | 2019 |
In 2019 The Ironman Corporation deployed GumGum on their website. GumGum is an Artificial Intelligence Marketing application used to deliver contextual advertising and visual intelligence capabilities across Ironman.com, and it is positioned to support marketing and digital media objectives on customer facing pages.
The implementation focused on site level instrumentation and tag based delivery, configuring GumGum to analyze page content and images for contextual ad placement and content level targeting. Functional capabilities implemented include contextual targeting, image and video recognition for content relevance, and real time ad delivery orchestration consistent with Artificial Intelligence Marketing workflows.
Integrations are centered on the Ironman website and campaign management workflows, with deployment tied to page scripts and content grouping for campaign segmentation. Operational coverage sits with marketing and digital media teams in the United States, supporting media buying and on page monetization or advertising experiences.
Governance and rollout were organized around tag governance, campaign alignment, and ongoing content classification controls, with marketing operations responsible for configuration and ongoing tuning. The implementation narrative emphasizes GumGum as the deployed Artificial Intelligence Marketing application, the site level integration on Ironman.com, and the organizational ownership within marketing and digital media.
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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The Ironman Corporation Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2018 | 2020 |
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Analytics and BI | Analytics and BI |
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2018 | 2020 |
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The Ironman Corporation Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2019 | 2019 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Event Management | Collaboration |
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2016 | 2016 |
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The Ironman Corporation CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2022 | 2022 |
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Data Management Platform | CRM |
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2018 | 2020 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2011 | 2011 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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The Ironman Corporation EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Financial Consolidation and Close | EPM |
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2017 | 2017 |
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The Ironman Corporation ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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The Ironman Corporation TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Treasury Management | TRM |
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2019 | 2019 |
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The Ironman Corporation PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2014 | 2014 |
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The Ironman Corporation IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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The Ironman Corporation CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at The Ironman Corporation
| First Name | Last Name | Title | Function | Department | Phone | |
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SVP Finance | VP | Finance | |
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CFO | CXO | Finance | |
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CPA-Global Controller | Director | Finance | |
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Senior Vice President, FP&A and Commercial Finance | VP | Finance | |
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CEO | CXO | Operations | |
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Senior Systems Manager | Manager | IT | |
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VP, Business & Digital Transformation | VP | IT | |
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Apps Being Evaluated by The Ironman Corporation Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The Ironman Corporation IT executives and key decision makers. This section highlights The Ironman Corporation's latest recorded technology evaluations, including Microsoft Dynamics 365 for Finance and Operations for ERP Financial on 2024-09-12. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The Ironman Corporation digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2024-09-12 | The Ironman Corporation | Evaluated | Microsoft | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | ERP |
FAQ - APPS RUN THE WORLD The Ironman Corporation Technographics
The Ironman Corporation is a Leisure and Hospitality organization based in United States,
with around 500 employees and annual revenues of $100.0 million.
The Ironman Corporation operates a diverse technology stack with applications such as
Microsoft Dynamics NAV, Appcues and GumGum,
covering areas like ERP Financial, Digital Adoption and Artificial Intelligence Marketing.
The Ironman Corporation has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Appcues and GumGum.
The Ironman Corporation recently adopted applications including
Microsoft Dynamics 365 Customer Service in 2022, Ruby Live Chat in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Ironman Corporation’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The Ironman Corporation’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The Ironman Corporation technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.