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Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Iroo Singapore Tech Stack and Enterprise Applications

CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Advocado Legacy Advocado Marketing Marketing Automation CRM n/a 2021 2021
In 2021, Iroo Singapore deployed Advocado Marketing to power its loyalty CRM and marketing automation across its Singapore boutiques. Advocado Marketing served as a cloud loyalty CRM and campaign engine that centralized member enrollment, profile management, and targeted communications to support retention strategies. The implementation configured core modules for loyalty database capture, automated campaign orchestration, and customer segmentation, enabling event triggered messaging and lifecycle campaigns. Configuration emphasized rapid member acquisition and data hygiene to build a usable marketing dataset for in store promotions and loyalty engagement. Operational scope covered Iroo Singapore retail operations across its boutiques in Singapore, connecting store enrollment workflows to the central CRM and marketing automation engine. The vendor case study did not list external system integrations, indicating the architecture concentrated on Advocado hosted cloud CRM and marketing automation components. Governance established centralized CRM ownership and campaign approval workflows shared between marketing and store teams during a boutique by boutique rollout. Advocado's cloud loyalty CRM and marketing automation helped Iroo Singapore acquire a database of more than 7,000 members in six months and achieve an average 43 percent returning customer rate, with the case study additionally reporting measurable revenue and operational time savings.
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Plesk Legacy Plesk Web Hosting Application Hosting and Computing Services IaaS n/a 2021 2021
Content Delivery Network IaaS 2021 2021
Content Delivery Network IaaS 2025 2025
Domain Name System (DNS) IaaS 2023 2023

IT Decision Makers and Key Stakeholders at Iroo Singapore

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Iroo Singapore Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Iroo Singapore IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Iroo Singapore digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Iroo Singapore Technographics
Iroo Singapore is a Retail organization based in Singapore, with around 30 employees and annual revenues of $8.0 million.
Iroo Singapore operates a diverse technology stack with applications such as Advocado Marketing and Plesk Web Hosting, covering areas like Marketing Automation and Application Hosting and Computing Services.
Iroo Singapore has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Advocado and Plesk.
Iroo Singapore recently adopted applications including Cloudflare CDN in 2025, Cloudflare DNS in 2023 and Advocado Marketing in 2021, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Iroo Singapore’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Iroo Singapore’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Iroo Singapore technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.