Singapore, 339412,
Singapore
Iroo Singapore Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Iroo Singapore and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Iroo Singapore employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Iroo Singapore has purchased the following applications: Plesk Web Hosting for Application Hosting and Computing Services in 2021, Advocado Marketing for Marketing Automation in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Iroo Singapore is running and its propensity to invest more and deepen its relationship with Plesk , jsDelivr , Cloudflare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Iroo Singapore revenues, which have grown to $8.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Iroo Singapore intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Plesk | Legacy | Plesk Web Hosting | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 | ||
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Domain Name System (DNS) | IaaS |
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2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Advocado | Legacy | Advocado Marketing | Marketing Automation | CRM | n/a | 2021 | 2021 | In 2021, Iroo Singapore deployed Advocado Marketing to power its loyalty CRM and marketing automation across its Singapore boutiques. Advocado Marketing served as a cloud loyalty CRM and campaign engine that centralized member enrollment, profile management, and targeted communications to support retention strategies. The implementation configured core modules for loyalty database capture, automated campaign orchestration, and customer segmentation, enabling event triggered messaging and lifecycle campaigns. Configuration emphasized rapid member acquisition and data hygiene to build a usable marketing dataset for in store promotions and loyalty engagement. Operational scope covered Iroo Singapore retail operations across its boutiques in Singapore, connecting store enrollment workflows to the central CRM and marketing automation engine. The vendor case study did not list external system integrations, indicating the architecture concentrated on Advocado hosted cloud CRM and marketing automation components. Governance established centralized CRM ownership and campaign approval workflows shared between marketing and store teams during a boutique by boutique rollout. Advocado's cloud loyalty CRM and marketing automation helped Iroo Singapore acquire a database of more than 7,000 members in six months and achieve an average 43 percent returning customer rate, with the case study additionally reporting measurable revenue and operational time savings. |
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