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Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

List of Advocado Marketing Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight Insight Source
Better Vision Group Retail 26 $3M Singapore Advocado Advocado Marketing Marketing Automation 2021 n/a In 2021, Better Vision Group implemented Advocado Marketing as a cloud CRM and marketing automation platform. The deployment supported membership acquisition, voucher orchestration, and customer retention workflows for the multi-outlet optical retailer in Singapore, using the Apps Category . Advocado Marketing was configured for membership management, voucher issuance and redemption tracking, campaign automation, segmentation and lifecycle messaging, with data models and campaign templates aligned to retail loyalty and retention use cases. Functional capabilities emphasized centralized customer profiles, campaign scheduling and automated voucher delivery to accelerate membership signups and repeat engagement. Operational coverage focused on the retailer's marketing and store operations teams across its Singapore outlets, with Advocado Marketing operating as the cloud CRM to capture acquisition touchpoints and voucher-driven transactions. Rollout followed a campaign-first sequencing of membership acquisition then retention flows, and the vendor reported acquisition of over 10,000 customers in about five months as described in Advocado customer examples.
Epitex International Pte Manufacturing 24 $3M Singapore Advocado Advocado Marketing Marketing Automation 2021 n/a In 2021, Epitex International Pte implemented Advocado Marketing, a cloud loyalty CRM and marketing automation solution, across Linen Gallery's approximately 20 outlets in Singapore to grow first party customer data, automate loyalty campaigns, and drive footfall from channels like Facebook Live. The deployment positioned Advocado Marketing as the primary customer engagement layer for retail marketing and loyalty orchestration across store operations and marketing teams. The implementation of Advocado Marketing included core cloud loyalty CRM capabilities, campaign orchestration and marketing automation modules, customer segmentation and profile enrichment, and AI driven email direct marketing workflows. Configuration emphasis was placed on loyalty program management and automated campaign triggers, supporting recurring promotions and live commerce activation from social channels. Operational coverage focused on retail marketing and store operations across the Singapore outlet network, with data capture designed to centralize first party customer profiles for targeted EDM and live channel engagement. Integrations emphasized channel orchestration with Facebook Live and email delivery workflows, and the solution was used to operationalize footfall driving campaigns and in store loyalty enrollment. Governance and process changes included centralized campaign orchestration and automated loyalty campaign workflows to reduce manual campaign steps and improve targeting cadence. The engagement included AI driven EDM that the vendor reported tripled click through rates, and the use of AdvocadoINSIGHTS AI modules is inferred based on Advocado's 2021 partnership announcement with 4Paradigm, indicating embedded predictive and analytics capabilities within Advocado Marketing.
Iroo Singapore Retail 30 $8M Singapore Advocado Advocado Marketing Marketing Automation 2021 n/a In 2021, Iroo Singapore deployed Advocado Marketing to power its loyalty CRM and marketing automation across its Singapore boutiques. Advocado Marketing served as a cloud loyalty CRM and campaign engine that centralized member enrollment, profile management, and targeted communications to support retention strategies. The implementation configured core modules for loyalty database capture, automated campaign orchestration, and customer segmentation, enabling event triggered messaging and lifecycle campaigns. Configuration emphasized rapid member acquisition and data hygiene to build a usable marketing dataset for in store promotions and loyalty engagement. Operational scope covered Iroo Singapore retail operations across its boutiques in Singapore, connecting store enrollment workflows to the central CRM and marketing automation engine. The vendor case study did not list external system integrations, indicating the architecture concentrated on Advocado hosted cloud CRM and marketing automation components. Governance established centralized CRM ownership and campaign approval workflows shared between marketing and store teams during a boutique by boutique rollout. Advocado's cloud loyalty CRM and marketing automation helped Iroo Singapore acquire a database of more than 7,000 members in six months and achieve an average 43 percent returning customer rate, with the case study additionally reporting measurable revenue and operational time savings.
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FAQ - APPS RUN THE WORLD Advocado Marketing Coverage

Advocado Marketing is a Marketing Automation solution from Advocado.

Companies worldwide use Advocado Marketing, from small firms to large enterprises across 21+ industries.

Organizations such as Iroo Singapore, Epitex International Pte and Better Vision Group are recorded users of Advocado Marketing for Marketing Automation.

Companies using Advocado Marketing are most concentrated in Retail and Manufacturing, with adoption spanning over 21 industries.

Companies using Advocado Marketing are most concentrated in Singapore, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Advocado Marketing across Americas, EMEA, and APAC.

Companies using Advocado Marketing range from small businesses with 0-100 employees - 100%, to mid-sized firms with 101-1,000 employees - 0%, large organizations with 1,001-10,000 employees - 0%, and global enterprises with 10,000+ employees - 0%.

Customers of Advocado Marketing include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Advocado Marketing customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Automation.