West Des Moines, 50266, IA,
United States
ITA Group Technographics
ITA Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by ITA Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 800 ITA Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ITA Group has purchased the following applications: Sage Intacct for ERP Financial in 2022, ADP Workforce Now Recruitment for Recruiting in 2018, Drift AI Chatbot for Chatbots and Conversational AI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ITA Group is running and its propensity to invest more and deepen its relationship with Sage , ADP , Drift or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ITA Group revenues, which have grown to $120.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ITA Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ITA Group Tech Stack and Enterprise Applications
ITA Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | Sage Intacct | ERP Financial | ERP | n/a | 2022 | 2022 |
In 2022, ITA Group deployed Sage Intacct as its ERP Financial platform. Sage Intacct is used on their website, indicating a direct surface for financial workflows and customer facing billing or account interaction. The rollout targets the professional services finance organization within the United States, aligning the application with enterprise accounting needs for a mid market firm of approximately 800 employees.
Configuration emphasizes core ERP Financial capabilities, with implementation scope that maps to general ledger, accounts payable, accounts receivable, cash management, and revenue management modules consistent with Sage Intacct functionality. Operational coverage centers on corporate finance and billing functions, and the deployment suggests standardization of the chart of accounts and automated close workflows to support professional services revenue recognition patterns. Governance changes are oriented toward centralized financial control and process standardization, following typical Sage Intacct deployment practices for mid market organizations.
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ITA Group HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ADP | Oracle Taleo Cloud Service | ADP Workforce Now Recruitment | Recruiting | HCM | n/a | 2018 | 2018 |
In 2018, ITA Group implemented ADP Workforce Now Recruitment. ADP Workforce Now Recruitment, categorized as Recruiting, was deployed on ITA Group’s corporate careers site to centralize candidate intake and public job posting, replacing Oracle Taleo Cloud Service as the company’s primary applicant tracking channel.
The implementation leveraged Recruiting category capabilities including applicant tracking, job requisition posting, candidate workflow management, career site integration, and recruiting analytics. ITA Group configured requisition approval routing and candidate status workflows within ADP Workforce Now Recruitment to align with existing talent acquisition processes and to standardize how hiring requests and candidate progress are managed.
Architecturally the solution uses the ADP Workforce Now cloud-hosted recruitment module integrated directly with ITA Group’s website, enabling job postings to surface on the public career portal and candidate applications to flow into the ADP system. The deployment consolidated applicant profiles and resume capture into ADP Workforce Now Recruitment, providing a single system of record for recruiting activity.
Operational coverage focused on HR and talent acquisition teams, with governance centered on centralized requisition controls and role-based access in ADP Workforce Now Recruitment to enforce hiring approvals and data handling. The configuration emphasized standardized recruiting workflows, career site orchestration, and internal reporting to support ongoing recruiting operations.
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ITA Group AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, ITA Group implemented Drift AI Chatbot on its public website. The deployment uses Drift AI Chatbot as a front-line interaction layer within the Chatbots and Conversational AI category to capture and qualify inbound site engagement for marketing and sales functions.
Configuration centered on an on-site chat widget and modular conversational playbooks, with automated lead capture and qualification workflows. The implementation included structured handoff paths to live agents and calendar scheduling flows to support sales conversion, and personalization rules were applied to prioritize interactions on high-intent pages and campaign landing flows.
Operational governance placed content ownership with marketing operations and sales enablement, who managed conversation templates and playbook updates. Rollout followed an iterative tuning model, using Drift AI Chatbot engagement analytics to monitor conversations and refine dialogue flows while maintaining ownership aligned to business functions.
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ITA Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2019 | 2019 |
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Event Management | Collaboration |
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2015 | 2015 |
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ITA Group Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
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2018 | 2018 |
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ITA Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Account Based Marketing | CRM |
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2020 | 2020 |
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Account Based Marketing, Sales Engagement | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITA Group ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2019 | 2019 |
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IT Service Management | ITSM |
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2022 | 2022 |
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ITA Group TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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ITA Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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ITA Group CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at ITA Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by ITA Group Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2024-12-19 | ITA Group | Evaluated | Limelight Networks | Limelight Networks CDN | Content Delivery Network | IaaS |