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Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

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Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Ixigo Data, Technology Stack, and Enterprise Applications
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
MSG91 Legacy MSG91 Campaign Campaign Management CRM n/a 2019 2019 In 2019, Ixigo implemented MSG91 Campaign as its Campaign Management solution to handle customer communications for its travel platform in India. The deployment centers on MSG91 Campaign to deliver both transactional and marketing SMS tied to booking workflows and customer engagement channels. The implementation leverages programmable SMS for OTP delivery, booking confirmations, reward updates and promotional offers, aligning with standard campaign orchestration and transactional messaging capabilities typical of Campaign Management. Functional modules in use include OTP workflows, message templates and scheduled promotional blasts, with programmable and promotional SMS usage documented in the vendor case study and inferred as the basis for marketing and CRM campaign activity. MSG91 Campaign is integrated with Ixigo's travel platform to trigger messages across the booking lifecycle and rewards interactions, supporting customer communications and marketing teams across India. The vendor case study cites more reliable and timely customer updates and improved engagement as outcomes of the deployment, and the configuration emphasizes a separation of transactional messaging for operational alerts and promotional campaigns for engagement purposes.
Customer Data Platform CRM 2020 2020
Customer Experience CRM 2015 2015
Customer Support CRM 2024 2024
Data Management Platform CRM 2015 2015
IT Decision Makers and Key Stakeholders at Ixigo
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Ixigo Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Ixigo Technographics

Ixigo is a Leisure and Hospitality organization based in India, with around 547 employees and annual revenues of $110.0 million.

Ixigo operates a diverse technology stack with applications such as MSG91 Campaign, covering areas like Campaign Management.

Ixigo has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as MSG91.

Ixigo recently adopted applications including MSG91 Hello in 2024, MSG91 Segmento in 2020 and MSG91 Campaign in 2019, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Ixigo’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Ixigo’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

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