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Ixigo Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Ixigo and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 547 Ixigo employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ixigo has purchased the following applications: MSG91 Campaign for Campaign Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ixigo is running and its propensity to invest more and deepen its relationship with MSG91 , Oracle , Dstillery or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ixigo revenues, which have grown to $110.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ixigo intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| MSG91 | Legacy | MSG91 Campaign | Campaign Management | CRM | n/a | 2019 | 2019 | In 2019, Ixigo implemented MSG91 Campaign as its Campaign Management solution to handle customer communications for its travel platform in India. The deployment centers on MSG91 Campaign to deliver both transactional and marketing SMS tied to booking workflows and customer engagement channels. The implementation leverages programmable SMS for OTP delivery, booking confirmations, reward updates and promotional offers, aligning with standard campaign orchestration and transactional messaging capabilities typical of Campaign Management. Functional modules in use include OTP workflows, message templates and scheduled promotional blasts, with programmable and promotional SMS usage documented in the vendor case study and inferred as the basis for marketing and CRM campaign activity. MSG91 Campaign is integrated with Ixigo's travel platform to trigger messages across the booking lifecycle and rewards interactions, supporting customer communications and marketing teams across India. The vendor case study cites more reliable and timely customer updates and improved engagement as outcomes of the deployment, and the configuration emphasizes a separation of transactional messaging for operational alerts and promotional campaigns for engagement purposes. | |
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Customer Data Platform | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2015 | 2015 |
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Customer Support | CRM |
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2024 | 2024 |
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Data Management Platform | CRM |
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2015 | 2015 |
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