List of MSG91 Campaign Customers
Indore, 452018,
India
Since 2010, our global team of researchers has been studying MSG91 Campaign customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased MSG91 Campaign for Campaign Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using MSG91 Campaign for Campaign Management include: Policybazaar.com, a India based Insurance organisation with 13000 employees and revenues of $3.31 billion, Ixigo, a India based Leisure and Hospitality organisation with 547 employees and revenues of $110.0 million, Milkbasket India, a India based Retail organisation with 600 employees and revenues of $12.0 million and many others.
Contact us if you need a completed and verified list of companies using MSG91 Campaign, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The MSG91 Campaign customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Ixigo | Leisure and Hospitality | 547 | $110M | India | MSG91 | MSG91 Campaign | Campaign Management | 2019 | n/a | In 2019, Ixigo implemented MSG91 Campaign as its Campaign Management solution to handle customer communications for its travel platform in India. The deployment centers on MSG91 Campaign to deliver both transactional and marketing SMS tied to booking workflows and customer engagement channels. The implementation leverages programmable SMS for OTP delivery, booking confirmations, reward updates and promotional offers, aligning with standard campaign orchestration and transactional messaging capabilities typical of Campaign Management. Functional modules in use include OTP workflows, message templates and scheduled promotional blasts, with programmable and promotional SMS usage documented in the vendor case study and inferred as the basis for marketing and CRM campaign activity. MSG91 Campaign is integrated with Ixigo's travel platform to trigger messages across the booking lifecycle and rewards interactions, supporting customer communications and marketing teams across India. The vendor case study cites more reliable and timely customer updates and improved engagement as outcomes of the deployment, and the configuration emphasizes a separation of transactional messaging for operational alerts and promotional campaigns for engagement purposes. | |
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Milkbasket India | Retail | 600 | $12M | India | MSG91 | MSG91 Campaign | Campaign Management | 2019 | n/a | In 2019, Milkbasket India implemented MSG91 Campaign for Campaign Management to deliver onboarding messages, OTPs, order updates, back-in-stock alerts and promotional offer reminders to grocery customers across India. The deployment used MSG91 Campaign as the primary messaging engine to support both transactional and programmable SMS use cases for customer engagement and retention. MSG91 Campaign was configured to handle programmable SMS workflows, OTP verification flows, transactional order notifications, back-in-stock alerts and scheduled promotional offer reminders. Implementation included campaign orchestration capabilities for retention and promotional campaigns, template management for recurring messages and scheduling to support timed offers and customer lifecycle touches. Operational integration focused on embedding MSG91 Campaign into customer onboarding and order processing workflows, enabling automated message triggers across the order lifecycle and reengagement sequences for shoppers. The solution operated across Milkbasket customer engagement and operations teams nationwide, servicing grocery customer communications across India. Governance practices emphasized centralized template control and scheduled campaign approvals to manage promotional cadence and regulatory messaging consistency. Reported outcomes from the case study included improved operational reliability of messaging and an increase in repeat sales following use of MSG91 Campaign. | |
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Policybazaar.com | Insurance | 13000 | $3.3B | India | MSG91 | MSG91 Campaign | Campaign Management | 2019 | n/a | Policybazaar.com implemented MSG91 Campaign in 2019, adopting the MSG91 Campaign application within the Campaign Management category to deliver programmable and promotional SMS for offer updates across loans, mutual funds, insurance and other financial services. The deployment targeted mass offer communication as part of CRM and marketing communications in India, using MSG91 programmable SMS to standardize outbound customer messaging workflows. The implementation centered on programmable SMS capabilities for campaign orchestration, including templating, bulk scheduling and CRM-triggered messaging to support promotional and transactional customer outreach. MSG91 Campaign was used to create repeatable campaign workflows and segmentation-driven broadcasts consistent with Campaign Management functional patterns. Integrations were executed with PolicyBazaar.com marketing and CRM channels to feed customer segments and trigger events, enabling coordinated communication across sales and customer service functions. Operational scope was India and encompassed marketing, CRM and customer engagement teams responsible for cross-sell and offer notification streams. Governance and rollout emphasized centralized campaign control and templated message governance to improve consistency of customer updates. The vendor case study reports outcomes of more consistent customer updates and improved customer experience associated with the MSG91 Campaign usage. |
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