Jabong
Plot no. 82A, Sector 18,,
Gurugram, 122015,
India
Gurugram, 122015,
India
91 12 4612 8000
Consumer Packaged Goods
Jabong Technographics
Jabong Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Jabong and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 Jabong employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Jabong has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2012, Ameyo Voice Logger System for Call Center in 2017, Twilio Sendgrid for Transactional Email in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Jabong is running and its propensity to invest more and deepen its relationship with Google , Ameyo , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Jabong revenues, which have grown to $60.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Jabong intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Jabong Tech Stack and Enterprise Applications
Jabong Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2012 | 2012 |
In 2012, Jabong implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The deployment is visible in the company website source and was provisioned to support the corporate collaboration and communication needs of Jabong's 600 employee e-commerce operations in India. Google Workspace (Formerly Google G-Suite) centralizes Jabong email, calendar, and document collaboration to support cross-functional business functions.
The implementation leveraged standard Google Workspace capabilities, including Gmail for corporate email, Calendar for scheduling, Google Drive for file storage, Docs, Sheets and Slides for real-time document collaboration, and the Admin Console for account and policy management. Typical Collaboration category controls such as role-based provisioning, groups management, and mobile device management were used to enforce access and security policies across users. The configuration emphasized browser-based collaboration and shared document workflows consistent with online retail operations.
Operational coverage focused on core business functions including merchandising, marketing, customer support, and corporate IT by standardizing email, meeting scheduling, and collaborative document processes. Governance was administered through centralized administrative policies and group lifecycle procedures in the Google Workspace Admin Console to control account provisioning, access rights, and device access. The deployment is referenced on Jabong's public website source, aligning the application, Google Workspace (Formerly Google G-Suite), with the Collaboration needs of the business.
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Jabong CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ameyo | Legacy | Ameyo Voice Logger System | Call Center | CRM | n/a | 2017 | 2017 |
In 2017 Jabong deployed the Ameyo Voice Logger System as part of a Call Center initiative to support its e-commerce contact center. The deployment prioritized high uptime and agent availability to meet peak online retail demand, and the Ameyo Voice Logger System formed a core component of a broader contact center architecture designed to streamline voice workflows.
Functional modules implemented included automatic call distribution ACD and a robust interactive voice response IVR, complemented by computer telephony integration CTI and exposed APIs to support system to system connectivity. The implementation also included a Preview Dialer and the Ameyo Voice Logger System for call recording and retrieval, enabling operational workflows such as call routing, screen pops, and agent-assisted callbacks. Multichannel communication capabilities were enabled across SMS, e-mail, and web chat to unify customer engagement alongside voice.
Integrations leveraged CTI and APIs to link telephony functions with contact center workflows and upstream e-commerce processes, supporting real time call context and agent desktop automation. The deployment architecture emphasized resilience and availability with configurations focused on continuous agent availability and high uptime to align with e-commerce service windows. Operational scope concentrated on contact center operations and customer service functions within Jabong.
Governance and process changes included centralized call routing logic, standardized IVR menus, and voice logging policies to support consistent customer handling and auditability. The solution helped Jabong automate their business process and simplify customer interactions while streamlining call processes and maintaining the high uptime and agent availability required for an online retail operation.
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Jabong PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Twilio | Legacy | Twilio Sendgrid | Transactional Email | PaaS | n/a | 2014 | 2014 |
In 2014, Jabong implemented Twilio Sendgrid for Transactional Email on its consumer e-commerce website. The deployment of Twilio Sendgrid is positioned to handle core transactional messaging for the site, making Twilio Sendgrid the primary Transactional Email engine for customer communications and order lifecycle notifications.
The implementation leverages standard Transactional Email capabilities, including API and SMTP send paths, template management for variable content, personalization tokens for user specific messaging, and event tracking for deliverability and engagement signals. These functional modules support automated triggers and templated workflows consistent with e-commerce transactional patterns.
Operationally the integration is embedded into the website checkout and account notification flows via Sendgrid APIs, covering customer facing functions such as order confirmations, password resets, and shipping notices. Governance focuses on centralized template control and suppression management to maintain deliverability and compliance across customer communications, while the system is used as the authoritative transactional send layer for the Jabong website.
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Transactional Email | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Jabong IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Jabong CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Web Gateways (SWG) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Jabong
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Jabong Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Jabong IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Jabong digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Jabong Technographics
Jabong is a Consumer Packaged Goods organization based in India,
with around 600 employees and annual revenues of $60.0 million.
Jabong operates a diverse technology stack with applications such as
Google Workspace (Formerly Google G-Suite), Ameyo Voice Logger System and Twilio Sendgrid,
covering areas like Collaboration, Call Center and Transactional Email.
Jabong has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google, Ameyo and Twilio.
Jabong recently adopted applications including
Salesforce Sales Cloud in 2021, Amazon SES in 2018 and Falconide in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Jabong’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Jabong’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Jabong technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.