Jim Burke Ford
2001 Oak Street,
Bakersfield, 93301, CA,
United States
Bakersfield, 93301, CA,
United States
1 661-432-1118
Automotive
Jim Burke Ford Technographics
Jim Burke Ford Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Jim Burke Ford and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Jim Burke Ford employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Jim Burke Ford has purchased the following applications: FreeWheel Demandsuite for Agency Management in 2024, LivePerson Conversational Cloud for Chatbots and Conversational AI in 2022, CDK Roadster for eCommerce in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Jim Burke Ford is running and its propensity to invest more and deepen its relationship with FreeWheel, A Comcast Company , CDK Global , LivePerson or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Jim Burke Ford revenues, which have grown to $35.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Jim Burke Ford intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Jim Burke Ford Tech Stack and Enterprise Applications
Jim Burke Ford ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2024 | 2024 |
In 2024, Jim Burke Ford implemented FreeWheel Demandsuite on its public website to manage on site advertising demand. FreeWheel Demandsuite is deployed as an Agency Management application to centralize campaign delivery and control access to on site ad inventory.
Configuration focuses on demand management, campaign trafficking, inventory allocation, and reporting capabilities aligned with Agency Management functional workflows. The deployment integrates into site pages via client side ad tag and demand orchestration, with operational ownership assigned to marketing and digital media teams. Governance consolidated campaign configuration and reporting processes inside FreeWheel Demandsuite to streamline trafficking and measurement workflows.
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Dealership Management | ERP Services and Operations |
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2014 | 2014 |
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Jim Burke Ford AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LivePerson | Legacy | LivePerson Conversational Cloud | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, Jim Burke Ford deployed LivePerson Conversational Cloud on its public website to introduce Chatbots and Conversational AI for online customer engagement. The LivePerson Conversational Cloud implementation is centered on web-embedded conversational interfaces that present automated messaging and live agent handoff capabilities directly within the dealer site.
The deployment included configuration of conversational flows and natural language intent classification, standard conversation orchestration, session continuity across web pages, and agent escalation rules to support handoff from automated agents to human staff. Functional workflows focus on customer engagement use cases such as lead capture, appointment scheduling, and inbound sales or service inquiries, reflecting Chatbots and Conversational AI capabilities for front-line customer interactions.
Architecturally the implementation uses LivePerson Conversational Cloud as a cloud-hosted SaaS conversational layer surfaced through a site-hosted JavaScript widget, with administrative access to a vendor console for conversation configuration and monitoring. Operational ownership is with Jim Burke Ford marketing and customer service teams, and the scope is limited to the company website as the primary channel for the solution.
Governance and operational controls were established via the LivePerson admin interface, including conversation analytics, configurable routing and escalation policies, and content management for conversational scripts. Monitoring and reporting capabilities are part of the implemented configuration to support ongoing tuning of conversation flows and operational handoff procedures.
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Jim Burke Ford eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CDK Global | Legacy | CDK Roadster | eCommerce | eCommerce | n/a | 2019 | 2019 |
In 2019, Jim Burke Ford implemented CDK Roadster as its eCommerce solution on the dealership website. CDK Roadster is used as the customer-facing digital storefront for online vehicle merchandising and inquiry-driven purchase workflows.
The implementation focuses on core eCommerce capabilities including online inventory display, search and filter experiences, vehicle detail pages, and lead capture and checkout pathways. Configuration work emphasized catalog synchronization with the dealership inventory feed, storefront templating to match site branding, and form-based lead capture to route customer inquiries to sales staff.
Operationally the CDK Roadster deployment is scoped to the public website and directly impacts sales and marketing functions, including internet sales lead handling, appointment booking workflows, and digital trade inquiry processes. Day-to-day governance is managed by dealer internet sales and marketing personnel who coordinate online listing updates, pricing alignment, and availability with lot operations to keep the storefront current.
Governance and workflow changes center on centralizing online inventory publishing and standardizing how web leads are triaged into the dealership sales pipeline, with dealer staff maintaining the storefront content and availability information through the CDK Roadster interface. The relationship is clear, Jim Burke Ford CDK Roadster eCommerce supports online merchandising and customer engagement for the dealership website.
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Jim Burke Ford CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Tag Management | CRM |
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2021 | 2021 |
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Jim Burke Ford ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2015 | 2015 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Jim Burke Ford TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2015 | 2015 |
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Jim Burke Ford IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Jim Burke Ford
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Jim Burke Ford Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Jim Burke Ford IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Jim Burke Ford digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Jim Burke Ford Technographics
Jim Burke Ford is a Automotive organization based in United States,
with around 300 employees and annual revenues of $35.0 million.
Jim Burke Ford operates a diverse technology stack with applications such as
FreeWheel Demandsuite, LivePerson Conversational Cloud and CDK Roadster,
covering areas like Agency Management, Chatbots and Conversational AI and eCommerce.
Jim Burke Ford has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as FreeWheel, A Comcast Company, LivePerson and CDK Global.
Jim Burke Ford recently adopted applications including
FreeWheel Demandsuite in 2024, LivePerson Conversational Cloud in 2022 and The Trade Desk in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Jim Burke Ford’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Jim Burke Ford’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Jim Burke Ford technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.