Seoul, 7210,
South Korea
K Car Co Technographics
K Car Co Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by K Car Co and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1128 K Car Co employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that K Car Co has purchased the following applications: FreeWheel Demandsuite for Agency Management in 2023, Plateer Groobee for Personalization and Product Recommendations in 2022, Braze Platform for Customer Engagement, Customer Loyalty in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems K Car Co is running and its propensity to invest more and deepen its relationship with FreeWheel, A Comcast Company , Plateer , Braze or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing K Car Co revenues, which have grown to $1.71 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for K Car Co intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
K Car Co Tech Stack and Enterprise Applications
K Car Co ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2023 | 2023 |
In 2023, K Car Co implemented FreeWheel Demandsuite on its website. K Car Co used FreeWheel Demandsuite for Agency Management to centralize digital advertising and ad operations workflows across its public web properties.
The deployment concentrated on demand management and inventory control capabilities aligned with Agency Management, including campaign provisioning, inventory configuration, trafficking logic, and reporting configuration. Implementation activities included configuring ad placements, publisher inventory rules, and campaign trafficking within FreeWheel Demandsuite to map agency-driven buys to site inventory.
Deployment was executed as a website-integrated implementation, with FreeWheel Demandsuite instrumenting ad inventory through site-level tag deployment and demand orchestration patterns to surface agency-managed demand. Operational coverage focused on digital marketing and ad operations teams responsible for campaign setup, trafficking, and consolidated performance reporting.
Governance emphasized centralized campaign provisioning and workflow handoffs between marketing and ad operations, using FreeWheel Demandsuite configuration controls to enforce placement rules and reporting schemas. FreeWheel Demandsuite is used by K Car Co for Agency Management to align advertising operations with site inventory and agency demand.
|
K Car Co eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Plateer | Legacy | Plateer Groobee | Personalization and Product Recommendations | eCommerce | n/a | 2022 | 2022 |
In 2022, K Car Co implemented Plateer Groobee on their website. Plateer Groobee operates as a Personalization and Product Recommendations platform to tailor inventory discovery and promotional content across the digital storefront. Deployment is web embedded, combining client side recommendation widgets with server side personalization rules to surface vehicles and contextual offers.
The implementation emphasized core capabilities including recommendation algorithms, rule based merchandising, behavioral targeting, and A/B testing workflows within Plateer Groobee. Integrations are focused on the public website and associated e commerce touchpoints, supplying clickstream signals and session context to Plateer Groobee for real time inference. Operational ownership sits with digital commerce and marketing teams, and governance used staged feature flag rollouts and controlled rule sets to manage personalization logic across site areas.
|
K Car Co CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Braze | Legacy | Braze Platform | Customer Engagement, Customer Loyalty | CRM | n/a | 2021 | 2021 |
In 2021, K Car Co deployed the Braze Platform on its public website to support digital customer engagement. K Car Co uses the Braze Platform to deliver Customer Engagement,Customer Loyalty capabilities for marketing and customer experience teams, instrumenting site interactions to enable behaviorally driven messaging and on‑site personalization.
Configuration centered on campaign management, segmentation, message templates and analytics modules within the Braze Platform, aligned to lifecycle marketing and retention workflows. Operational scope covered digital marketing and customer experience functions in South Korea, with governance focused on campaign approval workflows and segmentation taxonomies to maintain consistent onsite messaging.
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2023 | 2023 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Analytics, Data Management Platform | CRM |
|
2023 | 2023 |
|
K Car Co IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2018 | 2018 |
|
IT Decision Makers and Key Stakeholders at K Car Co
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by K Car Co Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||