Daerah Khusus Ibukota Jakarta, 10330,
Indonesia
KapanLagi Youniverse Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by KapanLagi Youniverse and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 410 KapanLagi Youniverse employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that KapanLagi Youniverse has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2018, Magnite Demand Manager for Digital Advertising Platform in 2023, Google Cloud Platform (GCP) for Application Hosting and Computing Services in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems KapanLagi Youniverse is running and its propensity to invest more and deepen its relationship with Google , Magnite , Cloudflare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing KapanLagi Youniverse revenues, which have grown to $40.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for KapanLagi Youniverse intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Magnite | Legacy | Magnite Demand Manager | Digital Advertising Platform | CRM | n/a | 2023 | 2023 |
In 2023, KapanLagi Youniverse implemented Magnite Demand Manager as its Digital Advertising Platform to manage Prebid and header bidding on the Bola.net property, focusing on display inventory and bidder orchestration. The deployment targeted central control of programmatic demand via header bidding flows and bidder configuration to streamline yield management for display placements.
The implementation configured Magnite Demand Manager to centralize bidder management, establish wrapper and bidder ordering logic, and consolidate reporting and analytics for ad operations and revenue teams. Integration occurred through Prebid header bidding flows into Bola.net's programmatic stack, enabling real time bid decisioning, centralized price floor controls, and standardized operational workflows for bidder onboarding and maintenance.
Rollout concentrated on Bola.net display inventory with governance moving to a centralized ad ops function and documented header bidding procedures. The Magnite Demand Manager deployment produced measurable results within weeks, delivering approximately an 8 percent eCPM uplift on Bola.net, a four times increase in bidder gross spend, and a 60 percent improvement in operational efficiency.
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Tag Management | CRM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Cloud Platform (GCP) | Application Hosting and Computing Services | IaaS | n/a | 2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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