List of Magnite Demand Manager Customers
Magnite
1250 Broadway 15th Floor,
New York, 10001, NY,
United States
New York, 10001, NY,
United States
1 212-243-2769
Professional Services
910
$703M
Since 2010, our global team of researchers has been studying Magnite Demand Manager customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Magnite Demand Manager for Digital Advertising Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Magnite Demand Manager for Digital Advertising Platform include: Tennis Australia, a Australia based Leisure and Hospitality organisation with 3172 employees and revenues of $489.0 million, CairoRcs Media Italy, a Italy based Media organisation with 317 employees and revenues of $180.0 million, KapanLagi Youniverse, a Indonesia based Media organisation with 410 employees and revenues of $40.0 million, Smartnews International, a United States based Professional Services organisation with 10 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Magnite Demand Manager, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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CairoRcs Media Italy | Media | 317 | $180M | Italy | Magnite | Magnite Demand Manager | Digital Advertising Platform | 2024 | n/a |
In 2024, CairoRcs Media Italy implemented Magnite Demand Manager, a Digital Advertising Platform, to centralize Prebid wrapper management and enhance programmatic monetization across its portfolio including Corriere della Sera and Gazzetta dello Sport. The deployment established a single control plane for wrapper configuration and tag orchestration, aligning wrapper policies and versioning with publisher inventory segments.
Magnite Demand Manager was configured to leverage A/B testing, machine learning recommendations, and advanced reporting capabilities to support publisher yield optimisation workflows. Functional implementation emphasized experiment management, automated recommendation feeds for bid configuration, and consolidated analytics for impression level and revenue signal analysis, enabling systematic testing and iteration.
Operational scope covered commercial and ad operations teams across the CairoRcs Media Italy portfolio, with rollout governance focused on centralized wrapper change control and staged A/B test cadences. The initiative explicitly aimed to reduce operational workload while improving yield through structured experimentation and reporting to inform programmatic pricing and inventory allocation decisions.
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KapanLagi Youniverse | Media | 410 | $40M | Indonesia | Magnite | Magnite Demand Manager | Digital Advertising Platform | 2023 | n/a |
In 2023, KapanLagi Youniverse implemented Magnite Demand Manager as its Digital Advertising Platform to manage Prebid and header bidding on the Bola.net property, focusing on display inventory and bidder orchestration. The deployment targeted central control of programmatic demand via header bidding flows and bidder configuration to streamline yield management for display placements.
The implementation configured Magnite Demand Manager to centralize bidder management, establish wrapper and bidder ordering logic, and consolidate reporting and analytics for ad operations and revenue teams. Integration occurred through Prebid header bidding flows into Bola.net's programmatic stack, enabling real time bid decisioning, centralized price floor controls, and standardized operational workflows for bidder onboarding and maintenance.
Rollout concentrated on Bola.net display inventory with governance moving to a centralized ad ops function and documented header bidding procedures. The Magnite Demand Manager deployment produced measurable results within weeks, delivering approximately an 8 percent eCPM uplift on Bola.net, a four times increase in bidder gross spend, and a 60 percent improvement in operational efficiency.
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Smartnews International | Professional Services | 10 | $1M | United States | Magnite | Magnite Demand Manager | Digital Advertising Platform | 2022 | n/a |
In 2022, SmartNews International deployed Magnite Demand Manager to improve programmatic mobile app monetization in the United States. The implementation used Magnite Demand Manager Mobile within the Digital Advertising Platform category, configured to centralize mobile in-app demand and streamline header bidding workflows for SmartNews' app inventory.
The technical implementation integrated a Prebid SDK based header bidding pipeline to surface higher CPM bids, combining demand orchestration with enhanced reporting capabilities. Operational coverage focused on programmatic ad operations and yield management for mobile, and the project explicitly improved reporting transparency to inform yield decisions and delivered a meaningful lift to SmartNews' programmatic ad spend.
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Tennis Australia | Leisure and Hospitality | 3172 | $489M | Australia | Magnite | Magnite Demand Manager | Digital Advertising Platform | 2024 | n/a |
In 2024 Tennis Australia implemented Magnite Demand Manager as a Prebid header bidding wrapper, embedding the application into its Digital Advertising Platform to programmatically monetise site and app inventory. The deployment coincided with preparations for the Australian Open and targets display and mobile inventory across AO Digital properties that serve 9.5 million users annually.
Magnite Demand Manager was configured to centralise header bidding orchestration and deliver greater visibility into bid streams, enabling configuration of Prebid adapters, auction logic, and publisher-side controls. Functional capabilities emphasized in the implementation include wrapper-level governance, bid prioritisation controls, and operational reporting to support yield optimisation across formats.
The implementation integrates directly with Magnite DV plus services and uses Prebid as the header bidding framework, positioning the wrapper to mediate supply-side logic for AO Digital website and mobile app inventory. Operational scope covers programmatic ad serving for Tennis Australia and event-driven peaks tied to the Australian Open, without specifying additional ad server or data platform integrations.
Governance was structured to shift header bidding control into publisher ad operations and commercial teams, providing a single control plane for Prebid configuration and policy management. Process changes focused on centralising decision rights for adapter enablement and auction rules, and enabling quicker iterative adjustments during event peaks and year-round content cycles.
Reported outcomes in the adoption narrative include improved insight, flexibility, and control over header bidding operations, plus the capacity to optimise Prebid according to Tennis Australia needs to improve monetisation. Magnite Demand Manager is described as a lever to drive operational efficiencies and to support scaling of programmatic advertising efforts during and beyond the Australian Open.
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Buyer Intent: Companies Evaluating Magnite Demand Manager
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Magnite Demand Manager. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Magnite Demand Manager for Digital Advertising Platform include:
- Infinity Resources, a United States based Professional Services organization with 40 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD Magnite Demand Manager Coverage
Magnite Demand Manager is a Digital Advertising Platform solution from Magnite.
Companies worldwide use Magnite Demand Manager, from small firms to large enterprises across 21+ industries.
Organizations such as Tennis Australia, CairoRcs Media Italy, KapanLagi Youniverse and Smartnews International are recorded users of
Magnite Demand Manager for Digital Advertising Platform.
Companies using Magnite Demand Manager are most concentrated in Leisure and Hospitality, Media and Professional Services, with adoption spanning over 21 industries.
Companies using Magnite Demand Manager are most concentrated in Australia, Italy and Indonesia, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Magnite Demand Manager across Americas, EMEA, and APAC.
Companies using Magnite Demand Manager range from small businesses with 0-100 employees - 25%, to mid-sized firms with 101-1,000 employees - 50%, large organizations with 1,001-10,000 employees - 25%, and global enterprises with 10,000+ employees - 0%.
Customers of Magnite Demand Manager include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Magnite Demand Manager customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Digital Advertising Platform.