KappAhl Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by KappAhl and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4000 KappAhl employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that KappAhl has purchased the following applications: Zendesk Chat for Chatbots and Conversational AI in 2020, Microsoft 365 for Collaboration in 2018, EpiServer Commerce Cloud for eCommerce in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems KappAhl is running and its propensity to invest more and deepen its relationship with Zendesk , Microsoft , Optimizely or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing KappAhl revenues, which have grown to $4.50 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for KappAhl intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
|
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Optimizely | Legacy | EpiServer Commerce Cloud | eCommerce | eCommerce | n/a | 2012 | 2012 |
In 2012, KappAhl implemented EpiServer Commerce Cloud to consolidate eCommerce and CMS capabilities for its online business. The EpiServer Commerce Cloud rollout enabled the company to introduce an online offer to several countries while maintaining its ShopOnline environment and the CRM integrations required for customer and campaign workflows.
Implementation scope centered on storefront and content management, with configurations for product catalog presentation, checkout orchestration, promotional content publishing, and internationalized site templates. The project also encompassed web-design ownership for international eCommerce, and the integration of SMS and a Mobile Loyalty program as part of customer engagement and retention workflows.
Operational integrations included maintenance of ShopOnline components built on EpiServer and Ramos, and CRM workflows supported by iMarketer and RelationPlus, with integration points developed to synchronize customer, campaign, and order data across systems. The deployment covered cross-functional teams in web-design, online merchandising, marketing, and CRM, and extended to multiple country sites for the online offering.
Program governance followed a staged delivery model beginning with a prestudy and current state analysis, followed by detailed requirement specifications and an implementation project emphasizing quality management and a named technical solution owner. The initiative included building a maintenance organization to assume ongoing operations and defining roles responsible for technical stewardship, release quality, and international web-design for the EpiServer Commerce Cloud based eCommerce platform.
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2012 | 2012 |
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Customer Engagement | CRM |
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2023 | 2023 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Loyalty | CRM |
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2008 | 2008 |
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Customer Loyalty | CRM |
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2023 | 2023 |
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Customer Support | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2012 | 2012 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2015 | 2015 |
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IT Service Management | ITSM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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