San Francisco, 94104-5401, CA,
United States
Karbon Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Karbon and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 60 Karbon employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Karbon has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2016, DocuSign eSignature for Digital Signing in 2021, Twilio Segment for Customer Data Platform in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Karbon is running and its propensity to invest more and deepen its relationship with Google , DocuSign , Twilio or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Karbon revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Karbon intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Karbon implemented Google Workspace (Formerly Google G-Suite). Karbon uses Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform across the company, supporting email, calendaring, document creation and real time collaboration for its professional services operations, and the implementation is observable via site configuration on the corporate domain.
The deployment is a cloud hosted SaaS tenancy provisioned for approximately 60 employees and configured with standard Collaboration modules including Gmail, Google Calendar, Google Drive and Docs, along with administrative controls for user provisioning and sharing policies. Operational coverage centers on internal communications, project coordination and knowledge management across Karbon's professional services teams, with governance handled through the Google Workspace admin console and centralized user management workflows.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DocuSign | Legacy | DocuSign eSignature | Digital Signing | Content Management | n/a | 2021 | 2021 |
In 2021, Karbon deployed DocuSign eSignature as a Digital Signing solution on their website. The implementation targets client facing signature capture to support professional services agreements and onboarding documents for the 60 person firm, positioning DocuSign eSignature as the primary web based signature channel for customer interactions.
DocuSign eSignature was configured to support web embedded signing flows, reusable templates, signer authentication, automated notification workflows, and tamper evident audit trail capture. Configuration work emphasized template driven document assembly and automated routing to reduce manual handoffs, while preserving signed document storage and evidentiary logs within the DocuSign eSignature platform.
Operational coverage centers on client services and sales led contract execution workflows with legal providing signature policy oversight, aligning role based signer routing and authentication checkpoints. Governance consolidated record retention and signature provenance inside the platform, and deployment scope remains focused on public facing website touchpoints and customer onboarding processes.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Twilio | Legacy | Twilio Segment | Customer Data Platform | CRM | n/a | 2016 | 2016 |
In 2016, Karbon implemented Twilio Segment on their website. Karbon used Twilio Segment as a Customer Data Platform to centralize website event capture and create unified customer profiles to support marketing, product, and customer success functions.
The implementation emphasized client side page and event tracking, with configuration of a common event taxonomy, user identification, and identity stitching workflows. Twilio Segment was configured to collect pageviews, signup flows, form submissions, and key user interactions, producing a canonical, centralized event stream for internal use.
Operational scope focused on the web channel and cross functional ownership by marketing and product teams. Governance practices included standardized event naming, tracking standards, and role based access controls within the Twilio Segment workspace, with product and marketing accountable for ongoing event definitions and instrumentation.
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Customer Support | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation, Sales Automation | CRM |
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2019 | 2019 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Whistleblowing Management | TRM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Database Management, Open-Source Database | IaaS |
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2020 | 2020 |
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