Karlsberg Brauerei
Karlsbergstrasse 62,
Homburg, 66424,
Germany
Homburg, 66424,
Germany
49 6841/105-0
Consumer Packaged Goods
Karlsberg Brauerei Technographics
Karlsberg Brauerei Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Karlsberg Brauerei and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 261 Karlsberg Brauerei employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Karlsberg Brauerei has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2004, Microsoft 365 for Collaboration in 2020, WooCommerce for eCommerce in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Karlsberg Brauerei is running and its propensity to invest more and deepen its relationship with SAP , Novalnet , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Karlsberg Brauerei revenues, which have grown to $167.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Karlsberg Brauerei intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Karlsberg Brauerei Tech Stack and Enterprise Applications
Karlsberg Brauerei ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP | SVA System Vertrieb Alexander | 2004 | 2006 |
In 2004, Karlsberg Brauerei implemented SAP ERP ECC 6.0 to support its ERP Financial functions across the organization. The deployment centralized SAP on IBM i at the Homburg site, establishing SAP ERP ECC 6.0 as the backbone for financial accounting and core ERP workflows.
Configuration emphasized core financial modules, including general ledger and accounts payable and receivable, alongside cross functional ERP processes typical for ERP Financial implementations. Logical partition planning on IBM Power was used to separate production and test tiers, and test system provisioning was executed to validate backups and cutover steps prior to productive operation.
SVA System Vertrieb Alexander provided Multicloud Managed Services and operated a fully managed IBM Power infrastructure in the SVA Cloud, hosting Karlsberg's IBM i partitions and delivering regular patch management according to a coordinated maintenance plan. Operational activities documented during the transition included data transfer via backup tape, playback of test systems into the MCMS environment, VPN setup for test and production access, and installation of updates during off peak windows. SVA assumed 24x7 operational responsibility for backup, monitoring, reporting, service desk, service management and incident management, with a dedicated service manager coordinating the migration and ongoing operations.
Governance and operational processes were aligned to ITIL best practices, with change control and patch schedules governed by an agreed maintenance plan and the SVA service manager acting as the central contact for incident coordination. Karlsberg's IT team collaborated closely during the migration and then shifted operational focus away from hardware maintenance toward other IT priorities, while SVA provided the managed IBM i services and infrastructure flexibility that removed the need for new hardware investment.
Project execution was accelerated to address imminent hardware end of life and seasonal production risks, and the migration was completed without disruption according to customer reports. SAP ERP ECC 6.0 continued to operate on IBM i in the SVA Cloud under a managed service model, providing Karlsberg Brauerei with a stable, continuously operated ERP Financial environment.
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Payment Processing | ERP |
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2021 | 2021 |
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Karlsberg Brauerei Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Karlsberg Brauerei implemented Microsoft 365 to support Collaboration across the organization. The company lists Microsoft 365 on its public website, indicating an active deployment of the Microsoft 365 application for corporate communication and document collaboration.
The Microsoft 365 implementation encompasses standard Collaboration capabilities and modules common to the platform, including Exchange Online for email, Microsoft Teams for real time communication and meetings, SharePoint Online for intranet and document libraries, and OneDrive for user file storage. Configuration and user provisioning would be aligned to the Collaboration category focus on content collaboration, co authoring, and secure file sharing using Microsoft 365.
Operational coverage is aligned with the company scale and corporate functions at Karlsberg Brauerei, supporting around 261 employees and tying Microsoft 365 to internal productivity and communication workflows. Public site references to Microsoft 365 suggest the deployment is visible in web facing assets or embedded services, and governance is expected to follow common Microsoft 365 patterns for tenant level administration, identity backed access, and content management policies.
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Karlsberg Brauerei eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2022 | 2022 |
In 2022 Karlsberg Brauerei implemented WooCommerce as its eCommerce platform on the public karlsberg.de website, deploying the Automattic product as a WordPress‑based storefront extension. The deployment is anchored in the corporate website, indicating a plugin installation model where WooCommerce operates within WordPress to deliver online product presentation and transactional flows.
The implementation centers on standard WooCommerce capabilities, including product catalog and variant management, shopping cart and checkout orchestration, and order management through the WordPress admin interface. Configuration work highlighted category-aligned functionality such as SKU and inventory handling, tax and shipping rule configuration, and content-driven product pages managed by marketing and content teams.
Operationally the WooCommerce instance is positioned to serve eCommerce, marketing, and digital commerce operations at Karlsberg Brauerei, with governance routed through WordPress user roles for content editors and store managers. Workflows focus on product updates, promotional content publishing, and order processing handoffs to fulfillment, reflecting a site-embedded eCommerce architecture that centralizes catalog and transactional controls within the corporate web estate.
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Karlsberg Brauerei CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2018 | 2018 |
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Karlsberg Brauerei PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Operating System (OS) | PaaS |
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2004 | 2004 |
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Karlsberg Brauerei IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Karlsberg Brauerei
| First Name | Last Name | Title | Function | Department | Phone | |
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IT Infrastructure Manager | Manager | IT | |
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Team Leader ERP & E2E Business Processes | Manager | IT | |
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Project Manager Digitalization / IT Governance / Project Management ERP | Manager | IT | |
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Managing Director | CXO | Operations | |
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Apps Being Evaluated by Karlsberg Brauerei Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Karlsberg Brauerei IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Karlsberg Brauerei digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Karlsberg Brauerei Technographics
Karlsberg Brauerei is a Consumer Packaged Goods organization based in Germany,
with around 261 employees and annual revenues of $167.0 million.
Karlsberg Brauerei operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, Microsoft 365 and WooCommerce,
covering areas like ERP Financial, Collaboration and eCommerce.
Karlsberg Brauerei has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Microsoft and Automattic.
Karlsberg Brauerei recently adopted applications including
WooCommerce in 2022, SendinBlue in 2022 and Novalnet Payment in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Karlsberg Brauerei’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Karlsberg Brauerei’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Karlsberg Brauerei technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.