Yerevan, n/a,
Armenia
Kentron Real Estate Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Kentron Real Estate and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 170 Kentron Real Estate employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Kentron Real Estate has purchased the following applications: Getlead Lead Generation for Lead Generation in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Kentron Real Estate is running and its propensity to invest more and deepen its relationship with Getlead or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Kentron Real Estate revenues, which have grown to $43.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Kentron Real Estate intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Getlead | Legacy | Getlead Lead Generation | Lead Generation | CRM | n/a | 2023 | 2023 |
In 2023, Kentron Real Estate implemented Getlead Lead Generation. The engagement was a Lead Generation marketing and lead generation project scoped to the Yerevan region, focused on improving paid search performance and capturing inbound interest for property listings across Armenia.
Getlead Lead Generation provided SEA improvement and optimisation services, applying campaign architecture, keyword optimisation, ad creative testing, landing page lead capture configuration, and conversion tracking instrumentation to support paid search workflows. Configuration centered on search engine advertising performance and lead capture flows for property listings, with analytics tagging and reporting to surface lead quality signals.
The project operated as a marketing and lead generation initiative for Kentron Real Estate in Yerevan, collaborating with internal marketing owners to iterate campaign structure and landing page capture logic. Reported outcomes from the engagement included increased quality and volume of inbound leads, driven by improved paid search performance and strengthened lead capture for property listings in Armenia.
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