Ketchum
Bankside 3, 90 Southwark Street,
London, x, SE1 0SW,
United Kingdom
London, x, SE1 0SW,
United Kingdom
44 20 3755 6400
Media
Ketchum Technographics
Ketchum Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Ketchum and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2500 Ketchum employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ketchum has purchased the following applications: iCIMS Recruit Applicant Tracking System for Applicant Tracking System in 2017, Zoom for Audio Video and Web Conferencing in 2021, Adobe Experience Cloud for Customer Experience in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ketchum is running and its propensity to invest more and deepen its relationship with iCIMS , Zoom Video Communications , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ketchum revenues, which have grown to $550.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ketchum intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Ketchum Tech Stack and Enterprise Applications
Ketchum HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| iCIMS | Legacy | iCIMS Recruit Applicant Tracking System | Applicant Tracking System | HCM | n/a | 2017 | 2017 |
In 2017, Ketchum implemented iCIMS Recruit Applicant Tracking System on its website. The deployment positions iCIMS Recruit Applicant Tracking System as the company’s Applicant Tracking System for recruiting and talent acquisition activities.
Configuration centers on career site integration, job posting management, and end-to-end application workflows, capabilities typical of an Applicant Tracking System. The iCIMS Recruit Applicant Tracking System is used to capture candidate profiles, manage application status through pipelines, and provide recruiter-facing dashboards and automated candidate communications to standardize hiring processes.
Operational coverage is focused on the corporate website in the United Kingdom, where embedded job listings and application forms channel external candidate traffic into the platform. The implementation supports talent acquisition teams by linking public career pages to internal requisition workflows and candidate review processes.
Governance emphasizes recruitment workflow orchestration, requisition approval routing, and role-based access controls to enforce consistent hiring practices across recruiting teams. Configuration and pipeline governance are aligned with HR and talent acquisition process requirements to maintain compliance and hiring consistency.
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Ketchum Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 |
In 2021, Ketchum implemented Zoom for Audio Video and Web Conferencing. Zoom is embedded on the company's United Kingdom website to support web based meetings and virtual events for client interactions and media briefings.
The implementation focuses on exposing Zoom meeting and webinar functionality within web pages to enable real time video, audio, screen sharing, and attendee management in browser sessions. Functional capabilities leveraged include hosted video meetings, scheduled webinars for press and client events, and on demand meeting links to streamline external engagement workflows consistent with Audio Video and Web Conferencing practices.
Operational coverage centers on PR, client services, and communications teams in Ketchum's UK organization, using Zoom to coordinate external briefings and internal collaboration across distributed teams. Governance attention is on standardized meeting workflows and web based access controls embedded in site experiences, with operational processes oriented toward client facing staff and media outreach.
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Ketchum CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Cloud | Customer Experience | CRM | n/a | 2018 | 2018 |
In 2018, Ketchum deployed Adobe Experience Cloud for Customer Experience on its UK website. The implementation established Adobe Experience Cloud as the primary platform for web-based engagement and experience orchestration across Ketchum’s corporate web properties. The deployment is positioned to support centralized content delivery and experience management for external communications and digital teams.
The implementation emphasized web content management, personalization, analytics, and campaign orchestration capabilities available within Adobe Experience Cloud, configuring programmatic content workflows and targeted experience delivery for marketing and communications functions. The solution is integrated into the website front end and content delivery pathways, and governance was organized around a central digital marketing team responsible for template control, segmentation rules, and publishing workflows. Adobe Experience Cloud is used to align experience management and measurement across Ketchum’s digital channels on the UK site.
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Marketing Automation | CRM |
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2021 | 2021 |
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Ketchum ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2017 | 2017 |
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Ketchum PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2014 | 2014 |
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Ketchum IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Ketchum CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Ketchum
| First Name | Last Name | Title | Function | Department | Phone | |
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Partner, CFO / COO International | CXO | Finance | |
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Financial Controller | Director | Finance | |
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Financial Business & Systems Manager | Manager | IT | |
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HR Director | Director | HR | |
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Finance Director | Director | Finance | |
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Finance Director, Europe | Director | Finance | |
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Finance Manager, International | Manager | Finance | |
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Senior HR Manager | Manager | HR | |
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HR Manager | Manager | HR | |
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Senior HR Manager | Manager | HR | |
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Apps Being Evaluated by Ketchum Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Ketchum IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Ketchum digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Ketchum Technographics
Ketchum is a Media organization based in United Kingdom,
with around 2500 employees and annual revenues of $550.0 million.
Ketchum operates a diverse technology stack with applications such as
iCIMS Recruit Applicant Tracking System, Zoom and Adobe Experience Cloud,
covering areas like Applicant Tracking System, Audio Video and Web Conferencing and Customer Experience.
Ketchum has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as iCIMS, Zoom Video Communications and Adobe Systems.
Ketchum recently adopted applications including
Zoom in 2021, Unisender Email Marketing in 2021 and Fastly in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Ketchum’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Ketchum’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Ketchum technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.