Kik Interactive
420 Weber Street North, Suite 1,
Waterloo, N2L 4E7, ON,
Canada
Waterloo, N2L 4E7, ON,
Canada
1 519-555-8888
Professional Services
Kik Interactive Technographics
Kik Interactive Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Kik Interactive and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Kik Interactive employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Kik Interactive has purchased the following applications: GumGum for Artificial Intelligence Marketing in 2020, Adobe Connect for Audio Video and Web Conferencing in 2017, Zendesk Service for Customer Support in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Kik Interactive is running and its propensity to invest more and deepen its relationship with GumGum , Adobe Systems , Zoom Video Communications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Kik Interactive revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Kik Interactive intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Kik Interactive Tech Stack and Enterprise Applications
Kik Interactive AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Kik Interactive deployed GumGum on its public website, establishing GumGum as the Artificial Intelligence Marketing layer supporting Kik Interactive's digital advertising and audience targeting efforts. The deployment is focused on site-level activation, positioning GumGum to service the company’s marketing and ad operations functions through on-page programmatic and contextual mechanisms.
GumGum was configured to operate as a contextual intelligence and creative-matching engine, leveraging semantic page analysis to determine relevant ad placements and deliver dynamic creative alignment. Core functional capabilities implemented include contextual targeting, on-page semantic analysis, dynamic creative matching, campaign tagging for measurement, and viewability-aware placement logic consistent with Artificial Intelligence Marketing workflows.
Operational control and governance were aligned to the digital marketing and ad operations teams, using tag-based deployment and phased page rollouts to manage scope across the public site. Privacy and consent controls were incorporated into the operating procedures, with reporting and campaign measurement integrated into existing marketing analytics processes for ongoing campaign orchestration.
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Kik Interactive Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, Kik Interactive deployed Adobe Connect as its Audio Video and Web Conferencing solution. Adobe Connect is embedded on Kik's website to provide browser-based conferencing, persistent meeting rooms, and on-demand session playback for web-facing interactions.
The implementation used Adobe Connect functional modules typical of the Audio Video and Web Conferencing category, including hosted meeting rooms, screen sharing, content upload and playback, session recording and playback, persistent virtual spaces, and real-time chat and attendee management. Deployment emphasized embedded meeting workflows within Kik's web front end and browser client access, configuring host controls and attendee permissions to align with content publishing and moderation requirements. Operational coverage centers on web-facing support for product, support, and communications functions, with governance oriented around meeting host roles, content lifecycle workflows, and access control for embedded sessions.
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Audio Video and Web Conferencing | Collaboration |
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2019 | 2019 |
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Collaboration | Collaboration |
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2011 | 2011 |
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Kik Interactive CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Service | Customer Support | CRM | n/a | 2013 | 2013 |
In 2013, Kik Interactive implemented Zendesk Service on its website to centralize customer inquiries and provide a standard Customer Support channel. The deployment used Zendesk Service as a cloud-hosted support platform embedded in the public web property to capture web-originated tickets and surface self-service content to users of the Canada-based professional services firm with roughly 150 employees.
Configuration emphasized core Customer Support capabilities, including web ticket capture, a public knowledge base, ticketing queues, SLA-aware assignment logic, macros, and automated triggers to standardize agent responses. Zendesk Service was configured to present a unified agent ticket view and web widget entry points, and administrative controls were used to enforce role-based access and workflow governance, aligning support and operations team processes around consistent incident intake and resolution workflows.
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Kik Interactive ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2018 | 2018 |
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Kik Interactive PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2012 | 2012 |
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Transactional Email | PaaS |
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2012 | 2012 |
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Transactional Email | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Kik Interactive IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Database Management | IaaS |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Kik Interactive
| First Name | Last Name | Title | Function | Department | Phone | |
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CTO | CXO | Finance | |
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Data Scientist | CXO | IT | |
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SVP Engineering | VP | R&D | |
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Apps Being Evaluated by Kik Interactive Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Kik Interactive IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Kik Interactive digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Kik Interactive Technographics
Kik Interactive is a Professional Services organization based in Canada,
with around 150 employees and annual revenues of $10.0 million.
Kik Interactive operates a diverse technology stack with applications such as
GumGum, Adobe Connect and Zendesk Service,
covering areas like Artificial Intelligence Marketing, Audio Video and Web Conferencing and Customer Support.
Kik Interactive has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as GumGum, Adobe Systems and Zendesk.
Kik Interactive recently adopted applications including
GumGum in 2020, Zoom in 2020 and OpenX OpenAudience in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Kik Interactive’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Kik Interactive’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Kik Interactive technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.