Kin + Carta
The Spitfire Building, 71 Collier St,
London, N1 9BE,
United Kingdom
London, N1 9BE,
United Kingdom
44 20 3657-9785
Professional Services
Kin + Carta Technographics
Kin + Carta Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Kin + Carta and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2000 Kin + Carta employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Kin + Carta has purchased the following applications: Zoom for Audio Video and Web Conferencing in 2020, Sitecore CMS for Web Content Management in 2021, Calibermind for Account Based Marketing in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Kin + Carta is running and its propensity to invest more and deepen its relationship with Zoom Video Communications , Google , Sitecore or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Kin + Carta revenues, which have grown to $234.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Kin + Carta intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Kin + Carta Tech Stack and Enterprise Applications
Kin + Carta Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Kin + Carta implemented Zoom as a core conferencing capability, deploying Zoom in the Audio Video and Web Conferencing category. The deployment is surfaced on Kin + Carta's public website, where Zoom meeting links and conference access are embedded to support client engagement and virtual events. The implementation supports the company's professional services workflows across its United Kingdom operations and client delivery teams.
The Zoom implementation includes standard Audio Video and Web Conferencing capabilities such as scheduled and ad hoc meetings, webinar hosting, screen sharing, in-meeting chat, and session recording to support client workshops and internal collaboration. Integration with the corporate website is explicit, enabling external participants to join sessions directly from published pages and marketing materials. Governance and operational management are organized around web publishing and delivery workflows, with IT and digital teams coordinating configuration, access controls, and ongoing maintenance.
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Collaboration | Collaboration |
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2019 | 2019 |
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Kin + Carta Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sitecore | Legacy | Sitecore CMS | Web Content Management | Content Management | n/a | 2021 | 2021 |
In 2021, Kin + Carta deployed Sitecore CMS as its Web Content Management platform for its public website. Sitecore CMS provides content authoring, template-driven rendering, publishing workflows, and digital asset management to support marketing and corporate communications.
The implementation centralizes content lifecycle processes, enforces editorial approvals and role-based content permissions, and uses component-based templates to maintain design consistency. Kin + Carta's Sitecore CMS instance is used to manage web pages, marketing campaigns, and structured content assets across its corporate web presence.
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Kin + Carta CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Calibermind | Legacy | Calibermind | Account Based Marketing | CRM | n/a | 2019 | 2020 |
In 2019, Kin + Carta implemented Calibermind. The Calibermind deployment targeted Account Based Marketing to operationalize account-level engagement across marketing and sales functions, and Kin + Carta is listed as a customer on Calibermind's website.
Public details about the project scope are limited, however Calibermind implementations for Account Based Marketing typically use a cloud-hosted SaaS architecture and include functional modules such as account scoring, engagement analytics, contact-to-account mapping, and campaign orchestration. These category-aligned capabilities enable unified account profiles and orchestration across demand generation, sales development, and account-based sales teams. Governance and process changes for such deployments commonly establish joint marketing operations and sales operations ownership, with revised lead routing and account prioritization workflows to support targeted outreach.
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Account Based Marketing | CRM |
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2023 | 2023 |
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Customer Data Platform | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Partner Relationship Management | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Kin + Carta ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2021 | 2021 |
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Kin + Carta TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Kin + Carta PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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Kin + Carta IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Cloud Storage | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Kin + Carta CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Kin + Carta
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Kin + Carta Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Kin + Carta IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Kin + Carta digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Kin + Carta Technographics
Kin + Carta is a Professional Services organization based in United Kingdom,
with around 2000 employees and annual revenues of $234.0 million.
Kin + Carta operates a diverse technology stack with applications such as
Zoom, Sitecore CMS and Calibermind,
covering areas like Audio Video and Web Conferencing, Web Content Management and Account Based Marketing.
Kin + Carta has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Zoom Video Communications, Sitecore and Calibermind.
Kin + Carta recently adopted applications including
6sense Account Engagement Platform in 2023, Sitecore CMS in 2021 and Magnite (ex Rubicon Project) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Kin + Carta’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Kin + Carta’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Kin + Carta technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.