Boston, 02111-2701, MA,
United States
Kitewheel Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Kitewheel and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 25 Kitewheel employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Kitewheel has purchased the following applications: Zoom for Audio Video and Web Conferencing in 2020, CSG Xponent for Customer Engagement in 2020, Atlassian StatusPage for Incident Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Kitewheel is running and its propensity to invest more and deepen its relationship with Zoom Video Communications , Google , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Kitewheel revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Kitewheel intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
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Collaboration | Collaboration |
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2014 | 2014 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CSG Systems | Legacy | CSG Xponent | Customer Engagement | CRM | n/a | 2020 | 2020 |
In 2020, Kitewheel implemented CSG Xponent as its Customer Engagement solution, deploying CSG Xponent capabilities directly on its public website to support digital client interactions. The deployment reflects a compact, web-focused architecture consistent with a 25 employee professional services firm, with the website acting as the primary channel for orchestration and customer-facing message delivery.
The implementation centered on common Customer Engagement functional modules, including campaign orchestration, journey orchestration, real-time decisioning, personalization, and engagement analytics. Configuration work emphasized event-driven triggers and segment-based targeting, with reusable message templates and campaign schedules to support recurring client communications.
Operational scope covered marketing and client success workflows, with administration and campaign governance retained by a small centralized operations team. Rollout was channel-specific to the public website, and governance practices aligned to campaign approval workflows and data handling responsibilities appropriate for a small services organization.
The narrative restates that Kitewheel uses CSG Xponent as a Customer Engagement application to align website interactions with marketing and client engagement functions, clarifying the relationship between company, application, category, and business function without introducing named integrations or external system replacements.
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Customer Support | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Atlassian | Legacy | Atlassian StatusPage | Incident Management | ITSM | n/a | 2018 | 2018 |
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IT Service Management | ITSM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2022 | 2022 |
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