Kobie Marketing
100 2nd Ave S,
Saint Petersburg, 33701, FL,
United States
Saint Petersburg, 33701, FL,
United States
1 727-822-5353
Retail
Kobie Marketing Technographics
Kobie Marketing Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Kobie Marketing and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 160 Kobie Marketing employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Kobie Marketing has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2014, Microsoft 365 for Collaboration in 2019, Zoominfo Platform for Account Based Marketing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Kobie Marketing is running and its propensity to invest more and deepen its relationship with Intuit , Microsoft , CodeTwo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Kobie Marketing revenues, which have grown to $25.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Kobie Marketing intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Kobie Marketing Tech Stack and Enterprise Applications
Kobie Marketing ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | x | 2014 | 2014 |
In 2014, Kobie Marketing implemented Intuit Quickbooks Enterprise as its ERP Financial system to centralize core accounting functions. The deployment targeted finance and accounting for a US-based retail services organization with 160 employees and approximately $25 million in revenue. Intuit Quickbooks Enterprise was configured to serve as the primary system of record for transactional finance.
Configuration work emphasized general ledger structure, accounts payable, accounts receivable, inventory valuation controls, billing and payroll modules, and advanced reporting to support month end close and financial consolidation. The implementation used a single corporate instance to standardize chart of accounts, establish role based access controls, and formalize reconciliations and approval workflows across accounting teams. Governance included documented configuration baselines and a phased rollout across finance users to minimize operational disruption.
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Kobie Marketing Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Kobie Marketing implemented Microsoft 365 as its cloud-hosted Collaboration platform. The deployment is associated with the company website and reflects use of Microsoft 365 across the organization of about 160 employees in the retail services sector.
The Microsoft 365 deployment aligns with standard Collaboration capabilities, including email and calendaring, intranet and document management, real-time team communication, and file synchronization and sharing. Administration appears centralized in a single Microsoft 365 tenant model with role-based administration and identity management to support marketing, client services, and cross-functional collaboration workflows, while the public website references suggest web-facing integration points for content and resource delivery.
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Collaboration | Collaboration |
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2021 | 2021 |
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Kobie Marketing CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2021 | 2021 |
In 2021, Kobie Marketing implemented Zoominfo Platform for Account Based Marketing on its website. The deployment centers on embedding Zoominfo Platform as a cloud-hosted account intelligence layer within Kobie Marketing's web presence to enable real-time account identification and visitor enrichment. Implementation scope focused on marketing and demand generation workflows, aligning account targeting and site-based intent capture with Kobie's marketing operations.
Configuration emphasized Account Based Marketing capabilities such as account targeting, contact enrichment, and intent signal capture, with orchestration for audience segmentation and campaign activation consistent with ABM platform functionality. The Zoominfo Platform is positioned to feed enriched account and contact profiles into Kobie's marketing processes, supporting targeted outreach and personalized engagement driven from web interactions. Governance and operational ownership were retained by Kobie's marketing organization, with phased activation on the corporate website to surface account-level signals for campaign teams.
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Account Based Marketing | CRM |
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2024 | 2024 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Kobie Marketing ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Incident Management | ITSM |
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2018 | 2018 |
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Remote Monitoring and Management | ITSM |
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2020 | 2020 |
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Kobie Marketing TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Kobie Marketing IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Kobie Marketing CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Kobie Marketing
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Kobie Marketing Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Kobie Marketing IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Kobie Marketing digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Kobie Marketing Technographics
Kobie Marketing is a Retail organization based in United States,
with around 160 employees and annual revenues of $25.0 million.
Kobie Marketing operates a diverse technology stack with applications such as
Intuit Quickbooks Enterprise, Microsoft 365 and Zoominfo Platform,
covering areas like ERP Financial, Collaboration and Account Based Marketing.
Kobie Marketing has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Intuit, Microsoft and Zoominfo.
Kobie Marketing recently adopted applications including
6sense Account Engagement Platform in 2024, CodeTwo Email Signatures in 2021 and Zoominfo Platform in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Kobie Marketing’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Kobie Marketing’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Kobie Marketing technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.