Kosik.cz Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Kosik.cz and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 280 Kosik.cz employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Kosik.cz has purchased the following applications: Samba.ai for Artificial Intelligence Marketing in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Kosik.cz is running and its propensity to invest more and deepen its relationship with Samba.ai or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Kosik.cz revenues, which have grown to $87.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Kosik.cz intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Samba.ai | Legacy | Samba.ai | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Kosik.cz deployed Samba.ai as an Artificial Intelligence Marketing platform to centralize customer data and improve omnichannel marketing and PPC efficiency in the Czech Republic. Samba.ai was implemented as a central customer data platform to unify disparate shopper records and enable dynamic audience activation into Sklik.
The implementation used core CDP capabilities and audience activation workflows, including profile consolidation, identity resolution, segmentation, and list export for paid channels. Samba.ai was configured to produce first party customer lists and dynamic audiences that could be synchronized with campaign management tools, enabling targeted list-based buys alongside traditional retargeting approaches.
Operationally the deployment focused on marketing and paid media functions across Kosik.cz in the Czech Republic, with governance centralized around audience management and campaign activation. Integration with Sklik was a primary activation target, and reported outcomes included a 20% higher data match rate in Sklik and a reallocation of 50% of ad spend from retargeting to first party customer lists.
|
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||