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Kosik.cz Data, Technology Stack, and Enterprise Applications
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Samba.ai Legacy Samba.ai Artificial Intelligence Marketing AI-Powered Application n/a 2018 2018
In 2018, Kosik.cz deployed Samba.ai as an Artificial Intelligence Marketing platform to centralize customer data and improve omnichannel marketing and PPC efficiency in the Czech Republic. Samba.ai was implemented as a central customer data platform to unify disparate shopper records and enable dynamic audience activation into Sklik. The implementation used core CDP capabilities and audience activation workflows, including profile consolidation, identity resolution, segmentation, and list export for paid channels. Samba.ai was configured to produce first party customer lists and dynamic audiences that could be synchronized with campaign management tools, enabling targeted list-based buys alongside traditional retargeting approaches. Operationally the deployment focused on marketing and paid media functions across Kosik.cz in the Czech Republic, with governance centralized around audience management and campaign activation. Integration with Sklik was a primary activation target, and reported outcomes included a 20% higher data match rate in Sklik and a reallocation of 50% of ad spend from retargeting to first party customer lists.
IT Decision Makers and Key Stakeholders at Kosik.cz
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Kosik.cz Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Kosik.cz Technographics

Kosik.cz is a Retail organization based in Czech Republic, with around 280 employees and annual revenues of $87.0 million.

Kosik.cz operates a diverse technology stack with applications such as Samba.ai, covering areas like Artificial Intelligence Marketing.

Kosik.cz has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Samba.ai.

Kosik.cz recently adopted applications including Samba.ai in 2018, highlighting its ongoing modernization strategy.

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Our research team continuously updates Kosik.cz’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

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