kruidvat Belgium Technographics
kruidvat Belgium Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by kruidvat Belgium and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 15000 kruidvat Belgium employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that kruidvat Belgium has purchased the following applications: SAP Commerce Cloud (ex Hybris) for eCommerce in 2016, Hotjar for Customer Experience in 2020, Akamai mPulse for Application Performance Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems kruidvat Belgium is running and its propensity to invest more and deepen its relationship with SAP , Mirakl , Coveo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing kruidvat Belgium revenues, which have grown to $4.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for kruidvat Belgium intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
kruidvat Belgium Tech Stack and Enterprise Applications
kruidvat Belgium eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Commerce Cloud (ex Hybris) | eCommerce | eCommerce | n/a | 2016 | 2016 |
In 2016, kruidvat Belgium implemented SAP Commerce Cloud (ex Hybris) to deliver its Belgium eCommerce website. The deployment established a cloud-hosted commerce platform as the primary public storefront for online retail operations in Belgium, aligning the application name SAP Commerce Cloud (ex Hybris) with front-end and back-office commerce workflows.
The implementation foregrounded core eCommerce capabilities including storefront management, product catalog configuration, checkout and cart workflows, promotions engine and merchandising rules, and a backoffice for content and product data administration. SAP Commerce Cloud (ex Hybris) was configured to support catalog segmentation, campaign-driven merchandising, and content management for product pages and category landing experiences, enabling centralized merchant and marketing operations.
Operational coverage centered on digital commerce, merchandising, online marketing, order capture and customer service functions for the kruidvat Belgium website. Governance emphasized centralized catalog and promotion controls and role-based backoffice workflows for merchandising and content teams, with a cloud architecture intended to support typical commerce operational processes and scalability for the retailer.
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eCommerce | eCommerce |
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2023 | 2023 |
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Personalization and Product Recommendations | eCommerce |
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2015 | 2015 |
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kruidvat Belgium CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2020 | 2020 |
In 2020, kruidvat Belgium implemented Hotjar on its public e-commerce site kruidvat.be to capture on-site customer behavior. The Hotjar deployment supports Customer Experience initiatives across e-commerce, UX, product and marketing teams.
Implementation centered on behavioral analytics capabilities typical of Hotjar, including session recordings, heatmaps, funnel analysis, on-site feedback widgets and short surveys, to surface qualitative and quantitative user signals. The configuration focuses on customer-facing web pages and purchase flows on kruidvat.be, enabling identification of UX friction and form interactions relevant to conversion optimization.
Operational governance is managed by digital product and marketing stakeholders who use Hotjar outputs to prioritize UX improvements and content adjustments on the site. The deployment is scoped to the public website and feeds Customer Experience decision making and CRO workflows rather than back-office systems.
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2022 | 2022 |
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kruidvat Belgium ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Akamai | Legacy | Akamai mPulse | Application Performance Management | ITSM | n/a | 2021 | 2021 |
In 2021, kruidvat Belgium implemented Akamai mPulse for Application Performance Management on its public kruidvat.be website. The deployment centers on client-side instrumentation to collect Real User Monitoring data across the storefront, with Akamai mPulse configured to capture page timing, resource timing, and aggregated session metrics for web performance analysis.
Akamai mPulse was configured to deliver dashboards, real user monitoring, session sampling and aggregated performance metrics that serve web operations and digital commerce teams. Instrumentation was implemented via JavaScript sensor embedding and configuration of capture parameters, and the Akamai mPulse dashboards provide centralized visibility and threshold-based monitoring to support performance governance and incident triage for kruidvat.be.
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kruidvat Belgium TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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kruidvat Belgium IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2007 | 2007 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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kruidvat Belgium CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at kruidvat Belgium
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Apps Being Evaluated by kruidvat Belgium Executives
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