La Pontezuela
Conde de Penalver, 45,
Madrid, 28006,
Spain
Madrid, 28006,
Spain
34 91 078 23 59
Consumer Packaged Goods
La Pontezuela Technographics
La Pontezuela Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by La Pontezuela and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 La Pontezuela employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that La Pontezuela has purchased the following applications: Microsoft Dynamics 365 Business Central for ERP Financial in 2021, Tawk.to for Chatbots and Conversational AI in 2022, Microsoft Power BI for Analytics and BI in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems La Pontezuela is running and its propensity to invest more and deepen its relationship with Microsoft , Tawk.to , CodeTwo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing La Pontezuela revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for La Pontezuela intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
La Pontezuela Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 Business Central | ERP Financial | ERP Financial Management | TIPSA Company | 2021 | 2022 |
In 2021, La Pontezuela implemented Microsoft Dynamics 365 Business Central as an ERP Financial solution, engaging TIPSA Company to design a cloud based, industry focused ecosystem. The project was scoped for the family owned olive oil producer based in Toledo, Spain, and targeted end to end modernization across finance, supply chain, production, sales, and marketing.
Tipsa deployed Microsoft Dynamics 365 Business Central together with industry specific OliTEC applications certified on Microsoft AppSource, configuring modules for financial management, supply chain and manufacturing processes, quality and service management, farm and harvest management, bulk items management, lab testing, and regional reporting. The implementation included highly customized Microsoft Power BI dashboards that surface timely financial, purchase, production, and sales indicators for operational and executive users.
The new ERP Financial environment was integrated with a customized e commerce platform and third party CRM systems, synchronizing customers, items, prices, discounts, and stock to streamline order management and customer interactions. Power BI was embedded for real time data analysis and reporting, and the solution was built on Microsoft cloud technologies to centralize data and enable mobile collaborative work across departments.
Governance and rollout began after a free online OliTEC Edible Oil two hour assessment, which evolved into an end to end engagement led by TIPSA Company, aligning board level requirements with operational configuration and phased deployment across finance, operations, sales, analysis, and marketing. Tipsa guided process standardization and cross functional workflows to improve interoperability with suppliers, customers, and visitors while enabling scenarios to expand the solution ecosystem over time.
La Pontezuela now operates an accurate digital ecosystem that streamlines internal collaboration, simplifies production processes, eases online transactions through the connected e commerce and CRM integrations, and delivers intuitive real time data analysis via Microsoft Power BI. The solution supports promotion of products and experiential tourism activities tied to the La Pontezuela brand, while consolidating finance, production, reporting, and customer facing operations on Microsoft Dynamics 365 Business Central.
|
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tawk.to | Legacy | Tawk.to | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
|
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Power BI | Analytics and BI | Analytics and BI | TIPSA Company | 2021 | 2022 |
In 2021, La Pontezuela implemented Microsoft Power BI as the Analytics and BI layer within a cloud-based business platform delivered by TIPSA Company. The Power BI deployment was part of a broader Microsoft technology stack that included Microsoft Dynamics 365 Business Central and OliTEC industry apps, designed to centralize financial, production, sales, and reporting workflows for the Toledo, Spain based olive oil producer.
The implementation included OliTEC apps for farm and harvest management, bulk items management, lab testing, and regional reporting, with highly customized dashboards built on Microsoft Power BI to surface financial, purchase, production, and sales KPIs. Microsoft Power BI dashboards were configured to provide intuitive, real-time data analysis, supporting cross-functional visibility and decision making across finance, operations, sales, and marketing.
Integrations were implemented between Dynamics 365 Business Central, a customized e-commerce platform, and third-party CRM systems, enabling synchronization of customers, items, prices, discounts, and stock for order management and marketing segmentation. The cloud architecture centralized transactional ERP data in Business Central while Microsoft Power BI consumed that data for analytic models and visualizations, supporting a streamlined web experience for customers and connected touchpoints for suppliers and visitors.
Governance and rollout began with a two-hour OliTEC assessment engagement and scaled into an end-to-end project that restructured workflows across finance, supply chain, manufacturing, quality, and service management. As stated by La Pontezuela leadership, the integrated platform simplified production processes, eased online transactions, improved internal collaboration, and provided faster, more optimal business decision making through Microsoft Power BI analytics.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
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Collaboration | Collaboration |
|
2024 | 2024 |
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Collaboration | Collaboration |
|
2015 | 2015 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
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eCommerce | eCommerce |
|
2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Marketing Automation | CRM |
|
2018 | 2018 |
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Marketing Automation | CRM |
|
2020 | 2020 |
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Tag Management | CRM |
|
2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Hosting and Computing Services | IaaS |
|
2017 | 2017 |
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Content Delivery Network | IaaS |
|
2024 | 2024 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Identity and Access Management (IAM) | CyberSecurity |
|
2024 | 2024 |
|
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|
Web Application Firewalls (WAF), Phishing Protection | CyberSecurity |
|
2023 | 2023 |
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IT Decision Makers and Key Stakeholders at La Pontezuela
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by La Pontezuela Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from La Pontezuela IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the La Pontezuela digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD La Pontezuela Technographics
La Pontezuela is a Consumer Packaged Goods organization based in Spain,
with around 100 employees and annual revenues of $15.0 million.
La Pontezuela operates a diverse technology stack with applications such as
Microsoft Dynamics 365 Business Central, Tawk.to and Microsoft Power BI,
covering areas like ERP Financial, Chatbots and Conversational AI and Analytics and BI.
La Pontezuela has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and Tawk.to.
La Pontezuela recently adopted applications including
CodeTwo Email Signatures in 2024, Cloudflare CDN in 2024 and Google Identity Platform in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of La Pontezuela’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates La Pontezuela’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete La Pontezuela technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.