London, SW1E 5JL,
United Kingdom
Lagardère Sports Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Lagardère Sports and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1700 Lagardère Sports employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Lagardère Sports has purchased the following applications: Microsoft 365 for Collaboration in 2015, DocuSign eSignature for Digital Signing in 2021, Salesforce Sales Cloud for Sales Automation, CRM, Sales Engagement in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Lagardère Sports is running and its propensity to invest more and deepen its relationship with Microsoft , Letsignit , DocuSign or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Lagardère Sports revenues, which have grown to $1.77 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Lagardère Sports intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Lagardère Sports implemented Microsoft 365 to establish a cloud-centric Collaboration platform across its operations. Microsoft 365 is referenced on the company public website, which indicates a tenant-based deployment delivering core collaboration functionality such as enterprise email, document libraries, file synchronization, and real time team communication.
The Microsoft 365 deployment provided standard Collaboration modules including Exchange Online for messaging, SharePoint Online for intranet and document management, OneDrive for personal file storage, and Microsoft Teams for synchronous collaboration. Governance was organized through a centralized tenant model with role based administration and identity management consistent with Microsoft 365 administration, supporting corporate communications, marketing, sales, HR, and IT collaboration workflows.
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Collaboration | Collaboration |
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2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DocuSign | Legacy | DocuSign eSignature | Digital Signing | Content Management | n/a | 2021 | 2021 |
In 2021, Lagardère Sports implemented DocuSign eSignature to provide on-site electronic signing capabilities. Lagardère Sports uses DocuSign eSignature for Digital Signing on its website to capture legally binding signatures and consent within web-facing agreement flows. This positions DocuSign eSignature as the Digital Signing component supporting web-based contract execution and signature collection for the company website.
The implementation centers on embedded signing workflows that present documents and collect signatures directly through public web pages, leveraging DocuSign eSignature features such as signature fields, template-based document preparation, and audit trail capture for verification and compliance. Operationally the deployment is scoped to website interactions, where web forms and agreement pages feed into the eSignature flow, and governance is addressed through centralized templates and retained transaction evidence to standardize execution and evidentiary records.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Sales Cloud | Sales Automation, CRM, Sales Engagement | CRM | n/a | 2021 | 2021 |
In 2021, Lagardère Sports implemented Salesforce Sales Cloud as a Sales Automation,CRM,Sales Engagement solution. The deployment was surfaced on the corporate website and was scoped to support commercial sales, business development, and account management functions within the retail business in the United Kingdom. This places Salesforce Sales Cloud at the center of Lagardère Sports sales automation and CRM operations, connecting web-originated demand to direct sales engagement workflows.
The implementation emphasized standard Sales Cloud capabilities, including lead capture and qualification, account and contact management, opportunity and pipeline management, activity tracking, and sales engagement features such as templated communications and cadence automation. Configuration work focused on a unified data model for customers and opportunities, standardized opportunity stages to align forecasting, and sales engagement workflows to support repeatable outreach and follow up.
Operational coverage included integration of the corporate website for inbound lead capture and routing into Salesforce Sales Cloud, and use by commercial teams for daily sales execution and pipeline management. The deployment supported cross functional use by sales and account teams, enabling centralized record keeping for customer interactions and a single source of truth for prospect and client lifecycles.
Governance centered on CRM data stewardship, standardized sales processes, and defined handoff procedures from web lead intake to sales ownership. Change control and role based access were applied to protect customer data and to enforce consistent usage across sales functions, aligning system configuration with operational process and sales engagement practices.
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Treasury Management | TRM |
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2012 | 2012 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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