LaLiga
Calle Torrelaguna 60,
Madrid, 28043,
Spain
Madrid, 28043,
Spain
34 912 05 50 00
Leisure and Hospitality
LaLiga Technographics
LaLiga Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by LaLiga and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 367 LaLiga employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that LaLiga has purchased the following applications: SAP S/4HANA Cloud for ERP Financial in 2016, Microsoft Azure Text for Natural Language Processing in 2018, Microsoft 365 for Collaboration in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems LaLiga is running and its propensity to invest more and deepen its relationship with SAP , Stripe , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing LaLiga revenues, which have grown to $60.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for LaLiga intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
LaLiga Tech Stack and Enterprise Applications
LaLiga ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4HANA Cloud | ERP Financial | ERP | n/a | 2016 | 2017 |
In 2016, LaLiga migrated from SAGE to SAP S/4HANA Cloud to establish a unified ERP Financial platform. The implementation was positioned to centralize financial accounting and budgeting for the organization, supporting operations in Spain and consolidating control across commercial client accounts.
The SAP S/4HANA Cloud deployment delivered core financial modules configured for general accounting and balance sheet management, budget creation and analysis, and expenditure and revenue control. BI and reporting capabilities were built to provide actionable financial reports and dashboards for general managers, enabling variance analysis and tracking of budget deviations.
Operationally the implementation supports management of more than 1,000 million euros in revenue and administration for over 50 clients, aligning transactional accounting with executive reporting. The migration from SAGE included data consolidation and report harmonization so financial close processes and managerial reporting run on the SAP S/4HANA Cloud data model.
Governance was formalized around budgeting cycles, deviation analysis, and control procedures, with workflows designed to route budget approvals and financial reconciliations into the ERP. The solution ties general ledger and reporting functions to management oversight, supporting ongoing financial control and standardized accounting and balance sheet processes.
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ERP Financial | ERP |
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2018 | 2018 |
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Payment Processing | ERP |
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2019 | 2019 |
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LaLiga AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Text | Natural Language Processing | AI-Powered Application | n/a | 2018 | 2019 |
In 2018, LaLiga deployed Microsoft Azure Text to power a multilingual conversational virtual assistant focused on fan engagement. The project applied Natural Language Processing to parse Spanish and English fan queries and to support customer engagement and CRM workflows.
The implementation combined Azure Bot Service for conversational orchestration, Azure App Service for hosting and scale, and Azure Text Analytics as the Microsoft Azure Text component for intent and language parsing. Configuration work included language detection, intent classification models, and conversational flow design tailored to sports fan queries.
Operational scope concentrated on fan engagement and self-service in Spain, with the assistant engineered to scale to millions of daily interactions across digital channels. The solution routed queries into self-service experiences and support workflows, shifting routine query handling toward automated conversational handling for customer engagement teams.
Governance and rollout aligned operational ownership to fan engagement and CRM teams and followed the cloud-first deployment patterns documented in the Microsoft Azure case study. The published case study reports improved fan engagement and expanded self-service capability driven by Microsoft Azure Text and the broader Azure conversational AI stack.
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LaLiga Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
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Collaboration | Collaboration |
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2023 | 2023 |
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LaLiga Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2021 | 2021 |
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LaLiga SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Inventory Management | SCM |
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2022 | 2022 |
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LaLiga CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Data Management Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2024 | 2024 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2018 | 2018 |
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LaLiga ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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LaLiga Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2018 | 2018 |
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LaLiga TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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LaLiga IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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IT Decision Makers and Key Stakeholders at LaLiga
| First Name | Last Name | Title | Function | Department | Phone | |
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Digital Strategy Director | Director | IT | |
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Head of Social Media & Digital Content | Director | Marketing | |
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Head of Content and Programming | Director | IT | |
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Digital Marketing Manager | Manager | Marketing | |
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Apps Being Evaluated by LaLiga Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from LaLiga IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the LaLiga digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD LaLiga Technographics
LaLiga is a Leisure and Hospitality organization based in Spain,
with around 367 employees and annual revenues of $60.0 million.
LaLiga operates a diverse technology stack with applications such as
SAP S/4HANA Cloud, Microsoft Azure Text and Microsoft 365,
covering areas like ERP Financial, Natural Language Processing and Collaboration.
LaLiga has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Microsoft.
LaLiga recently adopted applications including
OpenX OpenAudience in 2024, Salesforce Sales Cloud in 2024 and Amazon CloudFront in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of LaLiga’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates LaLiga’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete LaLiga technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.