Lamborghini
Via Modena, 12,
SantAgata Bolognese, 40019,
Italy
SantAgata Bolognese, 40019,
Italy
39 051 959 7611
Automotive
Lamborghini Technographics
Lamborghini Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Lamborghini and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3000 Lamborghini employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Lamborghini has purchased the following applications: Pentana eraPower DMS for Dealership Management in 2019, Salesforce Blockchain for Blockchain Platform in 2019, Cisco Webex Meetings for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Lamborghini is running and its propensity to invest more and deepen its relationship with Pentana Solutions , Salesforce , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Lamborghini revenues, which have grown to $3.63 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Lamborghini intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Lamborghini Tech Stack and Enterprise Applications
Lamborghini ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Pentana Solutions | Legacy | Pentana eraPower DMS | Dealership Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, Lamborghini deployed Pentana eraPower DMS for Dealership Management and surfaced the system through a dealer-facing web portal on its site. Pentana eraPower DMS is implemented as a web-hosted, browser-accessible dealer portal, indicating a centralized application tier handling dealer interactions and customer touchpoints. Lamborghini implemented Pentana eraPower DMS for Dealership Management to support sales, service and parts business functions.
Configuration aligns with standard Dealership Management functional modules including vehicle inventory and pricing, sales order processing, service scheduling, parts management and warranty tracking, combined with workflow automation and role-based access controls to separate dealer and manufacturer responsibilities. Operational scope centers on dealer network operations and customer-facing sales and aftersales processes, with governance focused on portal access control and standardized dealer workflows. The deployment is explicitly referenced on Lamborghini's website through the Pentana eraPower DMS dealer portal.
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Lamborghini Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Blockchain | Blockchain Platform | Blockchain | n/a | 2019 | 2019 |
In 2019, Lamborghini implemented Salesforce Blockchain, a Blockchain Platform, to digitize and authenticate heritage vehicle certification in Italy. The deployment created immutable service and provenance records to support resale and restoration workflows, with a specific operational focus on after sales and asset authentication for the company's collector vehicle portfolio.
Salesforce Blockchain was configured to capture certification events and provenance metadata, providing chained records of inspections, service actions and ownership changes. The implementation linked verification workflows across dealerships, repair shops and auction houses, enabling role based attestation for technicians, dealers and auction verifiers and centralizing provenance lookup for resale and restoration processes. Governance included standardized certification templates and a controlled issuance process for authenticity credentials, rolled out across Lamborghini's after sales organization in Italy.
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Lamborghini Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Lamborghini deployed Cisco Webex Meetings on its public website. Cisco Webex Meetings is used as an Audio Video and Web Conferencing solution to provide browser-based video and audio conferencing, screen sharing, recording, and scheduled meeting capabilities for external and internal stakeholders.
The implementation appears to center on cloud-hosted meeting rooms with embedded join flows and meeting widgets surfaced on Lamborghini's site to simplify guest access and live demonstrations. Functional modules implemented align with standard Audio Video and Web Conferencing workflows, including real-time video and audio, screen sharing, recording and playback, and calendar-linked meeting links and scheduling.
Operational scope emphasizes website-based customer engagement and support for internal collaboration workflows across corporate communications and commercial teams, enabling externally accessible meeting orchestration and guest joins. Lamborghini Cisco Webex Meetings Audio Video and Web Conferencing connects the public web layer to hosted conferencing services, instrumenting the site for virtual briefings and external-facing meeting experiences.
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Collaboration | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Event Management | Collaboration |
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2018 | 2018 |
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Lamborghini CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Lamborghini ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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Lamborghini TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Lamborghini PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2013 | 2013 |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Lamborghini IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Lamborghini CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Endpoint Detection and Response (EDR) | CyberSecurity |
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2012 | 2012 |
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IT Decision Makers and Key Stakeholders at Lamborghini
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Lamborghini Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Lamborghini IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Lamborghini digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Lamborghini Technographics
Lamborghini is a Automotive organization based in Italy,
with around 3000 employees and annual revenues of $3.63 billion.
Lamborghini operates a diverse technology stack with applications such as
Pentana eraPower DMS, Salesforce Blockchain and Cisco Webex Meetings,
covering areas like Dealership Management, Blockchain Platform and Audio Video and Web Conferencing.
Lamborghini has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Pentana Solutions, Salesforce and Cisco Systems.
Lamborghini recently adopted applications including
Zoho Mail in 2021, Salesforce Sales Cloud in 2021 and OneTrust Cookie Consent in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Lamborghini’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Lamborghini’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Lamborghini technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.