Santiago, 8320000,
Chile
LATAM Airlines Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by LATAM Airlines and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 38664 LATAM Airlines employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that LATAM Airlines has purchased the following applications: SAP SuccessFactors Recruiting for Recruiting, Applicant Tracking System in 2016, Accelya Financial for Airport Management in 2023, BrazeAI for Chatbots and Conversational AI in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems LATAM Airlines is running and its propensity to invest more and deepen its relationship with SAP , Accelya , Sojern or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing LATAM Airlines revenues, which have grown to $12.83 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for LATAM Airlines intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Recruiting | Recruiting, Applicant Tracking System | HCM | n/a | 2016 | 2016 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Accelya | Legacy | Accelya Financial | Airport Management | ERP Services and Operations | n/a | 2023 | 2024 |
In 2023, LATAM Airlines implemented Accelya Financial, Apps Category , to modernize finance and passenger revenue accounting across the carrier. The deployment centered on Accelya's Passenger Revenue Accounting PRA solution to standardize ticketed, ticketless and order-based revenue flows and to improve revenue accuracy and scalability for LATAM in South America.
The implementation configured core Passenger Revenue Accounting capabilities within Accelya Financial, including automated revenue capture, transaction posting, and reconciliation workflows aligned to airline commercial and finance processes. The configuration emphasized handling diverse fare and order models, data normalization for ticketless and order-based transactions, and scalable batch and near-real-time processing consistent with airline revenue accounting patterns.
Operational coverage included finance and revenue accounting teams across LATAM Airlines in South America, with the solution handling airline-wide revenue streams. Integrations were limited to the scope described and focused on consolidating ticketed, ticketless and order data into Accelya Financial for unified accounting and reporting.
Governance and rollout emphasized process standardization for reconciliation and accounting operations, with Accelya Financial instrumenting reconciliations and uptime monitoring. Outcomes reported from the deployment include a reduction in reconciliation cycle time from 7 days to 3 days and sustained 99.9% uptime, delivering improved revenue accuracy and operational scalability for LATAM Airlines.
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Guest Management | ERP Services and Operations |
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2018 | 2018 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Braze | Legacy | BrazeAI | Chatbots and Conversational AI | AI-Powered Application | n/a | 2025 | 2025 |
In 2025, LATAM Airlines deployed BrazeAI to personalize customer journeys across its traveler base. This CRM and marketing implementation was centered in Latin America, primarily Chile, and uses BrazeAI within the Chatbots and Conversational AI category to drive multi-channel engagement and contextual communications.
Deployment focused on decisioning capabilities provided by OfferFit, now BrazeAI Decisioning Studio™, which was configured to evaluate offers and determine personalized message selection in real time. The implementation emphasized decisioning workflows, audience segmentation and message personalization, and instrumented campaign orchestration to enable automated, event-driven communications through existing messaging channels.
Technically the solution was integrated with Braze for real-time personalized communications, using BrazeAI Decisioning Studio to supply offer and content decisions into Braze campaign execution. Operational scope included LATAM Airlines marketing, CRM and customer engagement functions across the LATAM region, with governance centered on decisioning rules, staged campaign validation and ongoing model tuning. The rollout explicitly aimed at improving relevance and engagement for travelers in the LATAM region.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Asset Management | Content Management |
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2016 | 2016 |
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Web Content Management | Content Management |
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2016 | 2016 |
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CRM
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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