New York, 10001, NY,
United States
LeadDog Marketing Technographics
LeadDog Marketing Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by LeadDog Marketing and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 180 LeadDog Marketing employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that LeadDog Marketing has purchased the following applications: Cisco Webex Meetings for Audio Video and Web Conferencing in 2020, Oracle NetSuite CRM for CRM in 2012, IONOS Cloud for Application Hosting and Computing Services in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems LeadDog Marketing is running and its propensity to invest more and deepen its relationship with Cisco Systems , Microsoft , Facebook or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing LeadDog Marketing revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for LeadDog Marketing intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
LeadDog Marketing Tech Stack and Enterprise Applications
LeadDog Marketing Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, LeadDog Marketing implemented Cisco Webex Meetings. The deployment places Cisco Webex Meetings on the company website to provide Audio Video and Web Conferencing capabilities for client engagement and internal collaboration.
The implementation uses the cloud-hosted Cisco Webex Meetings service surfaced via web-embedded meeting links and scheduling flows, aligning conferencing with customer outreach and proposal workflows. Configuration emphasizes core conferencing modules, including video conferencing, screen sharing, meeting recording, participant controls, and moderator tools. Operational scope focuses on marketing and account management functions, with governance centered on access control, meeting moderation procedures, and website-level orchestration of external meeting entry points.
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2020 | 2020 |
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LeadDog Marketing CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite CRM | CRM | CRM | n/a | 2012 | 2012 |
In 2012, LeadDog Marketing implemented Oracle NetSuite CRM to centralize customer data and streamline commercial operations. LeadDog Marketing implemented Oracle NetSuite CRM as its CRM for sales, marketing, and account management, supporting a United States headquartered consumer packaged goods company with 180 employees and approximately $20,000,000 in annual revenue.
The implementation focused on core CRM capabilities, including contact and account management, opportunity and pipeline management, activity and task tracking, case management, and standard reporting and dashboarding. Configuration work emphasized sales workflow templates, lead to opportunity stages, automated activity reminders, and role based security to reflect sales, marketing, and account management responsibilities.
Operational coverage targeted sales, marketing, and customer success teams across the company, enabling processes such as lead qualification, opportunity progression, customer service case tracking, and account lifecycle management. Oracle NetSuite CRM was positioned as the system of record for customer interactions and commercial pipeline information.
Governance and rollout centered on centralized data stewardship and standardized sales processes, with configuration controls for data quality and user permissions, and a phased onboarding approach to align CRM workflows with prevailing commercial processes. Ongoing governance emphasized process alignment between sales and marketing and control points for access and master data management.
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Customer Support | CRM |
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2019 | 2019 |
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LeadDog Marketing IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IONOS | Legacy | IONOS Cloud | Application Hosting and Computing Services | IaaS | n/a | 2018 | 2018 |
In 2018, LeadDog Marketing deployed IONOS Cloud for Application Hosting and Computing Services to host and serve its marketing website. The implementation centered on provisioning IONOS Cloud compute instances and object storage to manage site assets and application workloads, with IONOS Cloud providing the underlying web hosting infrastructure. The configuration included DNS management and SSL certificate provisioning to support public site availability and secure traffic for marketing pages.
Operational ownership is maintained by LeadDog Marketing’s internal IT and web operations teams, who manage instance provisioning, scaling policies, and deployment workflows for site updates. The deployment scope is limited to the company website and associated web assets, supporting marketing and digital communications functions in the United States. The overall design follows standard cloud infrastructure patterns for Application Hosting and Computing Services, emphasizing compute, storage, and network services for web delivery.
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IT Decision Makers and Key Stakeholders at LeadDog Marketing
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President & CEO | CXO | Finance | |
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Chief Operating Officer | CXO | Finance | |
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Senior Vice President, Account Management | VP | Sales | |
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Apps Being Evaluated by LeadDog Marketing Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||