Belfast, BT12 5GH,
United Kingdom
Leaf Technographics
Leaf Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Leaf and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Leaf employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Leaf has purchased the following applications: Hotjar for Customer Experience in 2019, DigitalOcean Droplets for Application Hosting and Computing Services in 2019, SonicWall TZ Series for Next Generation Firewall in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Leaf is running and its propensity to invest more and deepen its relationship with Contentsquare , Intuit , ActiveCampaign or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Leaf revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Leaf intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Leaf Tech Stack and Enterprise Applications
Leaf CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2019 | 2019 |
In 2019, Leaf deployed Hotjar on its public website to capture behavioral analytics and on-page user feedback. The implementation places Hotjar within Leaf’s Customer Experience stack to provide session recordings, heatmaps, conversion funnels, and on-site survey and feedback capabilities. Hotjar was embedded using the site’s client-side tracking snippet to instrument page-level click, move, and scroll events and to trigger targeted surveys.
Operational ownership is scoped to digital marketing and UX functions at Leaf, where session recordings and form analytics are used to inform iterative website adjustments. Configuration covered event and page targeting, survey triggers, sampling controls, and retention settings to manage captured session data. Governance focused on script deployment on www.leaf-it.com and aligning capture settings with site consent flows and applicable privacy requirements.
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Leaf IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DigitalOcean | Legacy | DigitalOcean Droplets | Application Hosting and Computing Services | IaaS | n/a | 2019 | 2019 |
In 2019, Leaf provisioned DigitalOcean Droplets to host its public website. Leaf deployed DigitalOcean Droplets as its Application Hosting and Computing Services solution, configuring small footprint compute instances to run the web server and site application and to provide on demand compute for development and staging workloads.
The implementation used Droplets as virtual machine compute nodes with SSH key based access, image templates for consistent provisioning, and snapshot based recovery aligned with common Application Hosting and Computing Services practices. Leaf uses DigitalOcean Droplets Application Hosting and Computing Services for website hosting and compute supporting its client facing services, managed by the internal IT function in the United Kingdom. Governance focused on centralized image management, SSH access controls and routine provisioning workflows to standardize deployments and updates.
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Leaf CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SonicWall | Legacy | SonicWall TZ Series | Next Generation Firewall | CyberSecurity | n/a | 2015 | 2016 |
In 2015 Leaf deployed the SonicWall TZ Series as its perimeter Next Generation Firewall to protect its United Kingdom professional services environment. The implementation was sized for a 50 employee organization and was aligned with Cloud Services operational needs as handled by the internal Cloud Services engineering function.
The SonicWall TZ Series deployment centered on the reworked SonicOS, configured to provide granular traffic inspection and policy control consistent with Next Generation Firewall capabilities. Configuration emphasized application level visibility, intrusion prevention style controls, VPN termination and content filtering workflows, with the SonicWall TZ Series providing the core packet inspection and policy enforcement functionality.
Operations were explicitly paired with the NSM Network Security Manager, the integration producing nearly identical graphical interfaces between device and manager, enabling centralized configuration and monitoring across the appliance estate. The SonicWall TZ Series and NSM combination standardized administrative workflows and reduced context switching for engineers through GUI parity and unified device management.
Governance was driven by centralized policy orchestration and role based access for the Cloud Services engineering team, with ongoing engagement in the SonicWall community and vendor support cited as a practical operational support channel. Leaf reported a noticeably faster, more responsive SonicOS interface and improved ability to dissect firewall activity, which supported daily security operations and troubleshooting.
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Leaf
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Leaf Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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