Gurgaon, 122002,
India
Lenskart Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Lenskart and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 9000 Lenskart employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Lenskart has purchased the following applications: Google Pay for Payment Processing in 2020, TurboHire Recruiting for Applicant Tracking System in 2025, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Lenskart is running and its propensity to invest more and deepen its relationship with Google , Turbohire Technologies , Uneecops or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Lenskart revenues, which have grown to $2.25 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Lenskart intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Pay | Payment Processing | ERP Financial Management | n/a | 2020 | 2020 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Turbohire Technologies | Legacy | TurboHire Recruiting | Applicant Tracking System | HCM | n/a | 2025 | 2025 |
In 2025, Lenskart deployed TurboHire Recruiting, an Applicant Tracking System, to run AI powered paperless walk in hiring drives for front line retail hiring across India. The implementation centralized high volume candidate intake for store operations and corporate HR into TurboHire Recruiting, creating a single system of record for retail staffing workflows.
The configuration emphasized automated registration and triage, using QR code registration, WhatsApp chatbots and automated shortlisting to capture applicant data and prioritize candidates. TurboHire Recruiting orchestrated AI driven candidate processing, assessment routing and interview scheduling, enabling a shift from manual screening workflows to automated shortlisting and faster candidate throughput.
Integrations were focused on candidate engagement and on site capture, with WhatsApp chatbots handling conversational registration and QR code driven scanning feeding profiles directly into TurboHire Recruiting. Operational coverage targeted India wide walk in hiring for front line roles, supporting store level hiring managers and regional HR teams with a digitally instrumented pipeline.
Process governance centered on standardized registration, automated shortlisting rules and scripted handoffs from the ATS to hiring managers, reducing manual coordination. The implementation compressed Lenskart hiring cycle times from approximately 35 to 40 days to 4 days, about 10 times faster, by combining AI powered shortlisting, paperless on site registration and end to end digital candidate flows.
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Performance and Goal Management | HCM |
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2021 | 2021 |
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Skills Intelligence | HCM |
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2024 | 2024 |
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Task Management | HCM |
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2022 | 2022 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Survey and Questionnaire | Collaboration |
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2024 | 2024 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application, Web and Enterprise Search | Content Management |
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2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Engagement | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Partner Relationship Management | CRM |
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2023 | 2023 |
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Tag Management | CRM |
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2012 | 2012 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2012 | 2012 |
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IT Service Management | ITSM |
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2024 | 2024 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2014 | 2014 |
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Transactional Email | PaaS |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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