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Lieblingstasche Germany Data, Technology Stack, and Enterprise Applications
Analytics and BI
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
ProCampaign Legacy ProCampaign BI Analytics and BI Analytics and BI n/a 2019 2019
In 2019 Lieblingstasche Germany implemented ProCampaign BI, deploying an Analytics and BI application to support CRM and ecommerce marketing functions. The rollout focused on automating personalized customer journeys, email workflows and CRM driven ecommerce campaigns across the companys Germany operations, with ProCampaign BI providing the central analytics layer. Implementation used ProCampaign BIs integrated business intelligence capabilities for next best offer decisioning and reporting, combined with campaign orchestration and email automation to operationalize customer segmentation and lifecycle marketing. Configuration emphasized rule based journey automation, CRM driven audience selection and embedded reporting views for marketing and ecommerce teams. Operational coverage included marketing, CRM and ecommerce channels in Germany, where ProCampaign BI served as the primary BI and campaign engine for customer contact strategies and offer sequencing. The implementation centralized analytics and campaign execution within ProCampaign BI, reducing manual campaign assembly and supporting ongoing campaign iteration through reporting and next best offer outputs. Governance shifted toward automated campaign workflows and CRM led campaign governance, with marketing owners using ProCampaign BIs reporting to manage cadence and offer rules. The vendor case study explicitly credits the deployment with a greater than 30% sales uplift and a 20% rise in CRM conversion rate, outcomes reported at the time of the case study.
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
ProCampaign Legacy ProCampaign PIM Product Information Management eCommerce n/a 2016 2016
In 2016, Lieblingstasche Germany deployed ProCampaign PIM, a Product Information Management application, to centralize CRM and automate ecommerce email workflows for personalized newsletters and behavioral campaigns. The deployment combined customer data consolidation with catalog management to support targeted communications across the online store. The implementation aligned ProCampaign PIM capabilities to maintain master product records and manage product feed outputs for the shop, while CRM centralization enabled segmentation and behavioral campaign orchestration. ProCampaign PIM was configured to standardize product attributes and produce syndication feeds used by the ecommerce channel. Integrations included a direct shop integration to synchronize catalog updates with the ecommerce storefront, and email automation tied to consolidated CRM profiles to trigger behavioral messages and personalized newsletters. Operational coverage focused on marketing and ecommerce functions, using the application to connect product information, customer data, and campaign execution. Governance emphasized centralized product data stewardship and campaign workflow ownership within the marketing organization in Germany. According to the vendor case study, the rollout coincided with a reported approximately 30% increase in sales and higher conversion rates.
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
ProCampaign Legacy ProCampaign Contact Center Call Center CRM n/a 2016 2016
In 2016, Lieblingstasche Germany implemented ProCampaign Contact Center in the Call Center category to centralize customer profiles and automate personalized email workflows with the explicit goal of improving e-commerce conversion in the German market. The deployment focused on CRM and marketing functions rather than traditional agent-centric contact center operation, reflecting ProCampaigns 360 degree engagement positioning and a marketing-led use case for customer outreach and profile unification. The implementation centralized customer profile data and configured automated, personalized email campaign workflows and segmentation to support targeted promotional activity and conversion efforts. ProCampaign Contact Center was used to unify identity and behavioral signals into a single customer record, and to orchestrate campaign automation and personalization consistent with Call Center category capabilities around multichannel engagement. Operationally the initiative covered Lieblingstasches German e-commerce operations and aligned marketing and commerce teams around a single customer dataset and automated campaign processes. Contact Center functionality is not explicitly described in the public coverage and any agent or telephony usage is inferred from the vendor positioning rather than documented in the source. The project achieved a documented uplift reported in vendor and partner coverage of about +30 percent revenue in its German market.
CRM CRM 2019 2019
Customer Data Platform CRM 2019 2019
Customer Loyalty CRM 2018 2018
Marketing Automation CRM 2019 2019
IT Decision Makers and Key Stakeholders at Lieblingstasche Germany
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Lieblingstasche Germany Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Lieblingstasche Germany Technographics

Lieblingstasche Germany is a Retail organization based in Germany, with around 50 employees and annual revenues of $6.0 million.

Lieblingstasche Germany operates a diverse technology stack with applications such as ProCampaign BI, ProCampaign PIM and ProCampaign Contact Center, covering areas like Analytics and BI, Product Information Management and Call Center.

Lieblingstasche Germany has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as ProCampaign.

Lieblingstasche Germany recently adopted applications including ProCampaign BI in 2019, ProCampaign CRM in 2019 and ProCampaign CDP in 2019, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Lieblingstasche Germany’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Lieblingstasche Germany’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

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