Liquid Web
2703 Ena Drive,
Lansing, 48917, MI,
United States
Lansing, 48917, MI,
United States
1 800-580-4985
Professional Services
Liquid Web Technographics
Liquid Web Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Liquid Web and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 Liquid Web employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Liquid Web has purchased the following applications: Salesforce Chat (formerly Salesforce Live Agent) for Chatbots and Conversational AI in 2017, Google Workspace (Formerly Google G-Suite) for Collaboration in 2015, FullStory for Customer Experience in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Liquid Web is running and its propensity to invest more and deepen its relationship with Salesforce , Google , FullStory or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Liquid Web revenues, which have grown to $80.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Liquid Web intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Liquid Web Tech Stack and Enterprise Applications
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Chat (formerly Salesforce Live Agent) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
In 2017, Liquid Web implemented Salesforce Chat (formerly Salesforce Live Agent) on its customer facing website. The deployment is categorized as Chatbots and Conversational AI and was used to provide real time messaging for customer support and web sales engagement at the company.
Salesforce Chat (formerly Salesforce Live Agent) was configured with embedded chat widgets and the Salesforce agent console to manage live sessions. Standard Chatbots and Conversational AI capabilities implemented include proactive chat invites, canned responses, session transfer between agents, chat transcript capture, and routing rules to direct conversations to specialist queues. Configuration focused on web widget customization, session routing, and agent presence management to match Liquid Web support workflows.
Operational scope centers on the website channel and impacts customer support and sales functions across the United States, reflecting Liquid Webs structure as a professional services firm with 600 employees. Governance for the deployment included establishing chat handling procedures, transcript retention and knowledge base linkage to standardize responses, and routing policies to enforce queue ownership and escalation paths.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015 Liquid Web implemented Google Workspace (Formerly Google G-Suite) as its enterprise collaboration platform. The deployment brought Google Workspace into core business workflows to support corporate communication and content collaboration across the organization.
Google Workspace (Formerly Google G-Suite) was configured to provide Gmail for corporate email, Calendar for scheduling, Drive for centralized file storage, Docs, Sheets, and Slides for document collaboration, Meet for video conferencing, and the Admin console and Groups for tenant and identity management. Standard functional modules such as Vault for retention and eDiscovery and device management for endpoint control were included in the configuration to meet administrative and compliance requirements.
Operational coverage encompassed company wide use across engineering, support, sales, marketing, and IT operations, with user and domain provisioning managed through the Google Workspace Admin console and organizational units used to segment policies. Collaboration workflows emphasized shared Drives, real time co editing, calendar resource management, and group based access control consistent with the Collaboration category.
Governance focused on administrative policies for account lifecycle and security controls, including two step verification, mobile device management, and policy segmentation by organizational unit to align access and data sharing. The rollout embedded Google Workspace as the central Collaboration platform for internal communications and document workflow.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FullStory | Legacy | FullStory | Customer Experience | CRM | n/a | 2022 | 2022 |
In 2022 Liquid Web implemented FullStory on its public website to instrument customer-facing digital sessions and collect behavioral analytics for web experience analysis. The implementation centered on deploying the FullStory client-side capture layer across site pages to record user interactions, enable session replay, and surface event-level behavior data for product and marketing review.
FullStory was configured to capture standard Customer Experience telemetry including session replay, click and scroll analytics, conversion funnel analysis, and searchable event segmentation. The deployment leveraged FullStory’s event and DOM capture capabilities to support issue reproduction and behavior-driven debugging, aligning with typical Customer Experience workflows for digital product optimization.
Operational use of FullStory at Liquid Web extends to web operations, product management, marketing, and customer support teams for diagnosing user issues and validating experience hypotheses. Governance centered on configuring data capture and privacy controls at the client layer, applying consent controls and session filtering to align behavior capture with site privacy requirements. Liquid Web FullStory Customer Experience instrumentation provides a persistent source of behavioral insight for teams managing the company website and customer journeys.
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2011 | 2011 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Incident Management | ITSM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Operating System (OS) | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Backup as a Service (BaaS) | IaaS |
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2021 | 2021 |
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Backup as a Service (BaaS) | IaaS |
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2008 | 2008 |
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Cloud Storage | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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IT Decision Makers and Key Stakeholders at Liquid Web
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Liquid Web Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Liquid Web IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Liquid Web digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Liquid Web Technographics
Liquid Web is a Professional Services organization based in United States,
with around 600 employees and annual revenues of $80.0 million.
Liquid Web operates a diverse technology stack with applications such as
Salesforce Chat (formerly Salesforce Live Agent), Google Workspace (Formerly Google G-Suite) and FullStory,
covering areas like Chatbots and Conversational AI, Collaboration and Customer Experience.
Liquid Web has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Salesforce, Google and FullStory.
Liquid Web recently adopted applications including
FullStory in 2022, Amazon EC2 in 2021 and Acronis Cyber Protect Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Liquid Web’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Liquid Web’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Liquid Web technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.