Living Proof
One Design Center Place, Suite 600,
Boston, 2210, MA,
United States
Boston, 2210, MA,
United States
1 617-621-1800
Consumer Packaged Goods
Living Proof Technographics
Living Proof Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Living Proof and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Living Proof employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Living Proof has purchased the following applications: SAP Business ByDesign for ERP Financial in 2015, CrownPeak DXP for Web Content Management in 2021, LexisNexis ThreatMetrix for eCommerce Fraud Protection in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Living Proof is running and its propensity to invest more and deepen its relationship with SAP , Block (ex Square, Inc) , Ordergroove or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Living Proof revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Living Proof intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Living Proof Tech Stack and Enterprise Applications
Living Proof ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Business ByDesign | ERP Financial | ERP Financial Management | Navigator Business Solutions | 2015 | 2015 |
Living Proof implemented SAP Business ByDesign in 2015 to centralize operations as the Cambridge, Massachusetts based consumer packaged goods company scaled from a small startup to a multi–product organization. The SAP Business ByDesign ERP Financial implementation was chosen for its cloud architecture and minimal on site infrastructure requirements, enabling Living Proof to deploy enterprise resource planning without building a dedicated IT department.
SAP Business ByDesign was configured to manage finance, production planning, forecasting, employee transactions, and manufacturing workflows, reflecting core ERP Financial functional coverage. The implementation established routine distribution and manufacturing processes and embedded financial control across order to cash and procure to pay flows, positioning SAP Business ByDesign as the system of record for finance and operations.
The project included integration with third party logistics providers to support distribution and channel expansion, and it addressed requirements to control channel growth, working capital, and to track retail performance metrics. Navigator Business Solutions served as the system integrator for the deployment, aligning solution configuration to Living Proof business processes and supply chain requirements.
Governance changes focused on process discipline and predictable transaction routing, replacing spreadsheet driven workflows with standardized system procedures that eliminated ambiguity about transaction flows. The cloud deployment model and configuration choices enabled Living Proof to improve technology systems without creating internal IT staffing burdens, while maintaining centralized process controls across finance, manufacturing, forecasting, and distribution.
Outcomes explicitly reported by the company include a 230% increase in product portfolio and a 330% increase in revenue following the SAP Business ByDesign deployment, together with no net reduction in headcount since go live. Living Proof also planned a follow on implementation of the SAP BusinessObjects Business Intelligence suite and SAP BusinessObjects Web Intelligence software to add real time retail sales reporting on top of SAP Business ByDesign.
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Subscription and Recurring Billing | ERP Financial Management |
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2018 | 2018 |
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Living Proof Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CrownPeak | Legacy | CrownPeak DXP | Web Content Management | Content Management | n/a | 2021 | 2021 |
In 2021, Living Proof implemented CrownPeak DXP on its public website. The deployment uses CrownPeak DXP as a Web Content Management platform to centralize content authoring and publishing for marketing and ecommerce business functions.
The implementation focuses on core Web Content Management capabilities typical for a DXP, including template based page composition, content authoring and staging, digital asset management, and publishing workflows. The CrownPeak DXP configuration supports responsive content delivery and visitor experience personalization, and is operated as a cloud hosted web content layer for the corporate website.
Operational governance centers on editorial workflows and content approvals, with primary users drawn from marketing, ecommerce and content teams. The scope is explicitly the Living Proof public website, where CrownPeak DXP provides a single platform for managing site content, assets and publishing cadence.
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Living Proof eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LexisNexis | Legacy | LexisNexis ThreatMetrix | eCommerce Fraud Protection | eCommerce | n/a | 2023 | 2023 |
In 2023 Living Proof deployed LexisNexis ThreatMetrix on its public eCommerce site. The implementation uses LexisNexis ThreatMetrix as an eCommerce Fraud Protection solution to instrument customer sessions, capture device and session intelligence, and surface transaction risk signals on https://www.livingproof.com/. Deployment includes client side browser instrumentation and event capture tied to checkout and authentication flows to ensure continuous session visibility.
Configuration emphasizes device fingerprinting, session analytics, behavioral profiling, and risk scoring modules provided by LexisNexis ThreatMetrix, applied directly to checkout workflows and account sign in processes. The integration surface is focused on the website and eCommerce transaction paths, with rule configuration and watchlist management administered through the ThreatMetrix console by eCommerce and fraud operations stakeholders. This arrangement positions Living Proof LexisNexis ThreatMetrix eCommerce Fraud Protection as a risk assessment layer supporting eCommerce, payments, and fraud operations for online order acceptance and session monitoring.
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eCommerce | eCommerce |
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2018 | 2018 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Product Review Management | eCommerce |
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2019 | 2019 |
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Shipping Management | eCommerce |
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2018 | 2018 |
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Living Proof CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Social Media Management | CRM |
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2021 | 2021 |
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Living Proof ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2014 | 2014 |
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IT Service Management | ITSM |
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2018 | 2018 |
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Living Proof TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Living Proof IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Living Proof CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at Living Proof
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Living Proof Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Living Proof IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Living Proof digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Living Proof Technographics
Living Proof is a Consumer Packaged Goods organization based in United States,
with around 150 employees and annual revenues of $20.0 million.
Living Proof operates a diverse technology stack with applications such as
SAP Business ByDesign, CrownPeak DXP and LexisNexis ThreatMetrix,
covering areas like ERP Financial, Web Content Management and eCommerce Fraud Protection.
Living Proof has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, CrownPeak and LexisNexis.
Living Proof recently adopted applications including
LexisNexis ThreatMetrix in 2023, CrownPeak DXP in 2021 and FullStory in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Living Proof’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Living Proof’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Living Proof technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.