Buffalo, 14228, NY,
United States
Local Edge, a division of Hearst Communications Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Local Edge, a division of Hearst Communications and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 420 Local Edge, a division of Hearst Communications employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Local Edge, a division of Hearst Communications has purchased the following applications: BuzzBoard for Account Based Marketing in 2016, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2019, Proofpoint Email Security and Protection for Secure Email Gateways (SEGs) in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Local Edge, a division of Hearst Communications is running and its propensity to invest more and deepen its relationship with BuzzBoard , Microsoft , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Local Edge, a division of Hearst Communications revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Local Edge, a division of Hearst Communications intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| BuzzBoard | Legacy | BuzzBoard | Account Based Marketing | CRM | n/a | 2016 | 2016 | In 2016 Local Edge, a division of Hearst Communications, implemented BuzzBoard as an Account Based Marketing application to monitor and report on each client’s online presence and overall performance. BuzzBoard reporting dashboards and account profiling capabilities were used to generate reports on a weekly or monthly cadence, with each client report checked through BuzzBoard to inform account-level analytics and recommended marketing activities. Operationally the BuzzBoard deployment was embedded in client service workflows, enabling marketing and account teams to maintain close relationships with clients and provide continuous marketing support and ideas to increase profits. Governance centered on scheduled report reviews and advisor-led client conversations, with BuzzBoard outputs incorporated into account planning and ongoing service delivery for professional services and client success functions. | |
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Marketing Automation | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2015 | 2015 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2019 | 2019 | ||
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Container Service | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Proofpoint | Legacy | Proofpoint Email Security and Protection | Secure Email Gateways (SEGs) | CyberSecurity | n/a | 2014 | 2014 |
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Transactional Email | PaaS |
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2019 | 2019 |
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