AI Buyer Insights:

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Local Edge, a division of Hearst Communications Tech Stack and Enterprise Applications

Local Edge, a division of Hearst Communications CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
BuzzBoard Legacy BuzzBoard Account Based Marketing CRM n/a 2016 2016
In 2016 Local Edge, a division of Hearst Communications, implemented BuzzBoard as an Account Based Marketing application to monitor and report on each client’s online presence and overall performance. BuzzBoard reporting dashboards and account profiling capabilities were used to generate reports on a weekly or monthly cadence, with each client report checked through BuzzBoard to inform account-level analytics and recommended marketing activities. Operationally the BuzzBoard deployment was embedded in client service workflows, enabling marketing and account teams to maintain close relationships with clients and provide continuous marketing support and ideas to increase profits. Governance centered on scheduled report reviews and advisor-led client conversations, with BuzzBoard outputs incorporated into account planning and ongoing service delivery for professional services and client success functions.
Marketing Automation CRM 2012 2012
Marketing Automation CRM 2015 2015
Local Edge, a division of Hearst Communications PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Intuit Legacy Intuit Mailchimp Mandrill Transactional Email PaaS n/a 2019 2019
In 2019 Local Edge, a division of Hearst Communications implemented Intuit Mailchimp Mandrill for Transactional Email. The deployment centers on the company website, where Intuit Mailchimp Mandrill is used to send customer-facing transactional messages and system notifications tied to site interactions. This positions Intuit Mailchimp Mandrill as the organization layer for message delivery within the web channel. Implementation work focused on core transactional email capabilities common to the Transactional Email category, including SMTP and API based delivery, reusable message templates, variable substitution for personalization, and delivery management tools. Configuration likely included templating and environment segmentation for staging and production, along with suppression list handling and bounce management to maintain delivery hygiene. Operational integration is explicitly web centric, with Intuit Mailchimp Mandrill invoked from site workflows to trigger account, lead, and notification emails. Ownership and operational scope are concentrated around web operations, product and marketing teams responsible for template lifecycle, content updates, and day to day sending rules. Governance practices align with standard transactional email operations, including authenticated sending domains, template version control, and monitoring of delivery and suppression events to manage message consistency and compliance.
Local Edge, a division of Hearst Communications IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft Azure Cloud Services Application Hosting and Computing Services IaaS n/a 2019 2019
In 2019, Local Edge, a division of Hearst Communications, deployed Microsoft Azure Cloud Services to host its public website and associated web infrastructure. The implementation is categorized under Application Hosting and Computing Services and centers on cloud-based hosting and compute for web delivery. The Microsoft Azure Cloud Services deployment consolidated website hosting, scalable compute and cloud storage, and cloud networking to support content delivery and application runtime. Configuration likely included platform services for web applications, identity and access controls for administrative access, and monitoring and logging capabilities to support operations and incident response. Operational scope focused on the company website and adjacent digital properties, aligning IT, web operations, and digital marketing functions under a centralized cloud hosting model. Governance elements typical for an Application Hosting and Computing Services deployment include role-based access, provisioning controls and cloud monitoring to manage site availability and operational stability.
Container Service IaaS 2019 2019
Content Delivery Network IaaS 2012 2012
Content Delivery Network IaaS 2020 2020
Local Edge, a division of Hearst Communications CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Email Gateways (SEGs) CyberSecurity 2014 2014

IT Decision Makers and Key Stakeholders at Local Edge, a division of Hearst Communications

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Local Edge, a division of Hearst Communications Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Local Edge, a division of Hearst Communications IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Local Edge, a division of Hearst Communications digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Local Edge, a division of Hearst Communications Technographics
Local Edge, a division of Hearst Communications is a Professional Services organization based in United States, with around 420 employees and annual revenues of $50.0 million.
Local Edge, a division of Hearst Communications operates a diverse technology stack with applications such as BuzzBoard, Intuit Mailchimp Mandrill and Microsoft Azure Cloud Services, covering areas like Account Based Marketing, Transactional Email and Application Hosting and Computing Services.
Local Edge, a division of Hearst Communications has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as BuzzBoard, Intuit and Microsoft.
Local Edge, a division of Hearst Communications recently adopted applications including Cloudflare CDN in 2020, Intuit Mailchimp Mandrill in 2019 and Microsoft Azure Cloud Services in 2019, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Local Edge, a division of Hearst Communications’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Local Edge, a division of Hearst Communications’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Local Edge, a division of Hearst Communications technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.