London, SE1 0LL,
United Kingdom
London & Partners Technographics
London & Partners Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by London & Partners and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 London & Partners employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that London & Partners has purchased the following applications: Reward Gateway Employee Reward and Recognition for Employee Recognition and Rewards Management in 2018, Microsoft 365 for Collaboration in 2015, LoopMe PurchaseLoop for Campaign Management in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems London & Partners is running and its propensity to invest more and deepen its relationship with Edenred , Pinpoint , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing London & Partners revenues, which have grown to $35.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for London & Partners intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
London & Partners Tech Stack and Enterprise Applications
London & Partners HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Edenred | Legacy | Reward Gateway Employee Reward and Recognition | Employee Recognition and Rewards Management | HCM | n/a | 2018 | 2018 |
In 2018, London & Partners deployed Reward Gateway Employee Reward and Recognition to provide an online employee engagement channel. The Reward Gateway Employee Reward and Recognition instance is delivered via the organization branded portal at londonandpartners.rewardgateway.co.uk and is positioned to serve Employee Recognition and Rewards Management needs for the organization.
The implementation emphasizes category-aligned capabilities such as peer to peer recognition workflows, a points based rewards marketplace, corporate benefits and discounts, and internal communications and engagement features. Administrative control is exercised through the platform admin console for program configuration, user provisioning through the portal, and built in reporting to support HR and internal communications functions.
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Recruiting, Applicant Tracking System | HCM |
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2024 | 2024 |
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London & Partners Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015 London & Partners implemented Microsoft 365 as its Collaboration platform. The deployment centralized cloud productivity across the organization, providing a single Microsoft 365 tenancy to support about 300 employees and core business functions including marketing, communications, events and operations.
The implementation leverages standard Microsoft 365 capabilities such as Exchange Online for email, SharePoint Online for intranet and document management, Microsoft Teams for real time collaboration and meetings, OneDrive for file sync and Office client applications for content authoring. Identity and access governance are implemented through Azure Active Directory based provisioning and role based access controls, with tenant level configuration of security and compliance controls consistent with Collaboration category practices.
Microsoft 365 is also referenced on the London & Partners public website, indicating surface level integration between the tenancy and web facing assets. Governance has been organized around centralized tenant administration, role based user provisioning and standard collaboration workflows to support cross functional teams, ensuring the Microsoft 365 Collaboration platform underpins marketing, communications, events and operational activities.
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London & Partners CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LoopMe | Legacy | LoopMe PurchaseLoop | Campaign Management | CRM | n/a | 2023 | 2023 |
In 2023, London & Partners deployed LoopMe PurchaseLoop in a Campaign Management initiative across the United States, Germany and France. The implementation targeted tourism awareness and consideration through programmatic video and mobile advertising, with LoopMe PurchaseLoop instrumenting campaign measurement and live optimisation to align media delivery with measured brand outcomes.
The deployment configured PurchaseLoop Audiences to identify and segment in-market travel audiences and PurchaseLoop Brand to deliver brand lift measurement and in-flight performance optimisation. Configurations emphasized audience signal ingestion and iterative creative and pacing adjustments, supporting Campaign Management workflows for audience targeting, creative optimisation and campaign performance orchestration.
Operational ownership sat with London & Partners marketing and advertising teams across the three regions, with governance focused on continuous in-flight monitoring and iterative campaign adjustments as documented in the vendor case study. Documented outcomes include a +167% lift in awareness in the United States, a +140% lift in awareness in Germany, and strong improvements in click through rate and view completion rate following the LoopMe PurchaseLoop deployment.
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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London & Partners IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at London & Partners
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Apps Being Evaluated by London & Partners Executives
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