List of LoopMe PurchaseLoop Customers
London, EC1N 8FH,
United Kingdom
Since 2010, our global team of researchers has been studying LoopMe PurchaseLoop customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased LoopMe PurchaseLoop for Campaign Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using LoopMe PurchaseLoop for Campaign Management include: Omnicom Group, a United States based Communications organisation with 75900 employees and revenues of $14.69 billion, London & Partners, a United Kingdom based Non Profit organisation with 300 employees and revenues of $35.0 million, Florida Tourism Industry Marketing Corporation,, a United States based Professional Services organisation with 101 employees and revenues of $12.0 million and many others.
Contact us if you need a completed and verified list of companies using LoopMe PurchaseLoop, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The LoopMe PurchaseLoop customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Florida Tourism Industry Marketing Corporation, | Professional Services | 101 | $12M | United States | LoopMe | LoopMe PurchaseLoop | Campaign Management | 2022 | n/a |
In 2022 Florida Tourism Industry Marketing Corporation implemented LoopMe PurchaseLoop in a Campaign Management capacity to measure a dynamic native connected TV CTV campaign in the United States. Creative for the campaign was produced by Origin and the flight ran for three months, with the implementation explicitly focused on measurement and brand lift analytics.
The deployment used LoopMe PurchaseLoop Measurement to provide scalable brand lift analytics, vendor documentation confirming measurement module usage. LoopMe PurchaseLoop Measurement was configured to capture ad recall, consideration and purchase intent signals tied to dynamic native creative presentation across CTV inventory.
Operational coverage centered on marketing and brand analytics functions within the organization, with measurement scoped to United States connected TV placements during the three month campaign window. Configuration supported attribution of creative variants and aggregation of brand lift metrics for campaign-level analysis.
Outcomes recorded by LoopMe PurchaseLoop Measurement during the three month flight included a 24.3% increase in ad recall, a 13.6% increase in consideration and a 25% lift in purchase intent. These results were measured against the dynamic native CTV campaign and documented by the vendor as part of the Campaign Management measurement implementation.
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London & Partners | Non Profit | 300 | $35M | United Kingdom | LoopMe | LoopMe PurchaseLoop | Campaign Management | 2023 | n/a |
In 2023, London & Partners deployed LoopMe PurchaseLoop in a Campaign Management initiative across the United States, Germany and France. The implementation targeted tourism awareness and consideration through programmatic video and mobile advertising, with LoopMe PurchaseLoop instrumenting campaign measurement and live optimisation to align media delivery with measured brand outcomes.
The deployment configured PurchaseLoop Audiences to identify and segment in-market travel audiences and PurchaseLoop Brand to deliver brand lift measurement and in-flight performance optimisation. Configurations emphasized audience signal ingestion and iterative creative and pacing adjustments, supporting Campaign Management workflows for audience targeting, creative optimisation and campaign performance orchestration.
Operational ownership sat with London & Partners marketing and advertising teams across the three regions, with governance focused on continuous in-flight monitoring and iterative campaign adjustments as documented in the vendor case study. Documented outcomes include a +167% lift in awareness in the United States, a +140% lift in awareness in Germany, and strong improvements in click through rate and view completion rate following the LoopMe PurchaseLoop deployment.
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Omnicom Group | Communications | 75900 | $14.7B | United States | LoopMe | LoopMe PurchaseLoop | Campaign Management | 2021 | n/a |
In 2021, Omnicom Group's Omnicom Media Group UK deployed LoopMe PurchaseLoop, using the PurchaseLoop Measurement module, to apply near real time brand lift measurement across digital, CTV, audio and OOH for agency campaigns in the UK. The deployment used LoopMe PurchaseLoop within the Campaign Management category to centralize cross channel campaign measurement and reporting for UK agency workflows. Deployment architecture emphasized near real time measurement ingestion and signal correlation across channels enabling unified brand lift metrics.
The PurchaseLoop Measurement module provided channel agnostic brand lift metrics and unified reporting, augmenting campaign analytics and media planning functions across Omnicom Media Group UK. Operational coverage was focused on agency campaign workflows in the UK with configuration for digital, CTV, audio and OOH inventory. Governance concentrated on embedding the measurement module into campaign reporting and measurement processes so media teams referenced a single set of brand lift indicators. The adoption improved holistic campaign measurement as described in LoopMe's 2021 announcement.
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