L'Oreal Technographics
L'Oreal Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by L'Oreal and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 95000 L'Oreal employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that L'Oreal has purchased the following applications: Kofax ReadSoft Online for AP Automation in 2015, Avature ATS for Applicant Tracking System in 2014, Aproove Work Management for Business Process Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems L'Oreal is running and its propensity to invest more and deepen its relationship with Tungsten Automation , SAP , Avature or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing L'Oreal revenues, which have grown to $50.51 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for L'Oreal intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
L'Oreal Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tungsten Automation | Legacy | Kofax ReadSoft Online | AP Automation | ERP Financial Management | n/a | 2015 | 2016 |
In 2015 L'Oreal implemented Kofax ReadSoft Online as an AP Automation solution to centralize Accounts Payable and P2P processing across multiple European sites. The initiative is documented as a Readsoft Account Payable Solution deployment that spanned 2015 to 2016 and covered operations linked to Italy, the United Kingdom and Poland with project activity based in Paris and Milan over a 14 month engagement period.
Implementation work centered on ReadSoft Account Payable Solution configuration and customization, with formal definition and documentation of complex business requirements to align capture and processing workflows with local accounting practices. The program produced comprehensive user acceptance testing scenarios, and teams executed unit testing and end to end testing to validate invoice capture, validation and routing behavior consistent with AP Automation functional flows.
Operational coverage emphasized finance and accounting teams, with end user training delivered for English, Italian and Polish accountants to support daily invoice processing and exception handling. Project governance included a Readsoft P2P Business Analyst role responsible for requirements traceability, production of handover documentation and transition of operational procedures to local AP teams.
Deliverables documented in project artifacts included customized solution configuration, test scripts and handover documentation, and training for multi language accountant groups. Kofax ReadSoft Online is referenced throughout as the primary application supporting the AP Automation objectives for L'Oreal.
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ERP Financial | ERP Financial Management |
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2020 | 2021 |
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Expense Management | ERP Financial Management |
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2018 | 2018 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Avature | Legacy | Avature ATS | Applicant Tracking System | HCM | n/a | 2014 | 2015 |
In 2014, L'Oreal selected Avature ATS as its global Applicant Tracking System. Avature, delivered as a SaaS Web 2.0 talent acquisition and talent management platform, was chosen to support the recruiting efforts of all L'Oreal brands in more than 60 countries worldwide.
The Avature ATS implementation emphasized standard Applicant Tracking System capabilities, including configurable requisition management, candidate lifecycle tracking, talent pools, configurable hiring workflows and recruiter collaboration features typical of modern ATS platforms. Configuration leveraged Avature's web-based architecture to centralize vacancy publishing and candidate pipelines while enabling brand-level configuration of workflow and data fields.
Operational coverage included L'Oreal's global recruiting and talent acquisition functions across its brands and regions, with system administration designed to support centralized program oversight for global recruiting programs alongside localized recruiter operations. The SaaS delivery model provided cloud-hosted, web-accessible infrastructure to enable consistent access to recruiting data across the more than 60 countries referenced.
Governance was structured to provide central stewardship of the Applicant Tracking System with standardized requisition and candidate management processes, while allowing configuration for brand-specific hiring practices. The Avature ATS served as the platform foundation for L'Oreal's global recruiting programs and centralized talent acquisition coordination.
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Candidate Relationship Management | HCM |
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2016 | 2016 |
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Candidate Relationship Management | HCM |
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2019 | 2020 |
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Compensation Management | HCM |
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2012 | 2012 |
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Core HR | HCM |
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2012 | 2012 |
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Learning and Development | HCM |
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2016 | 2016 |
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Learning and Development | HCM |
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2015 | 2015 |
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Learning and Development | HCM |
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2017 | 2017 |
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Learning and Development | HCM |
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2012 | 2012 |
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Learning and Development | HCM |
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2022 | 2022 |
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Onboarding | HCM |
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2012 | 2012 |
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Payroll | HCM |
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2020 | 2020 |
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Recruiting Chatbot | HCM |
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2023 | 2023 |
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Talent Management | HCM |
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2012 | 2012 |
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Time and Attendance | HCM |
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2015 | 2015 |
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Video Interviewing | HCM |
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2018 | 2018 |
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Workforce Management | HCM |
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2018 | 2018 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Aproove | Legacy | Aproove Work Management | Business Process Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, L'Oreal implemented Aproove Work Management. Aproove Work Management is listed as a customer deployment on Aproove's website, and the implementation targets centralized work orchestration within marketing and creative production functions, aligning the company with Work Management capabilities for content and brand operations.
Configuration for Aproove Work Management focused on workflow orchestration and approval routing, emphasizing centralized work intake, digital proofing, version control, task tracking, and dashboard reporting consistent with Work Management functionality. Governance changes centered on standardizing approval workflows and formalizing content review cycles across marketing, creative operations, and brand management. These patterns are consistent with common integration approaches for the category, where Work Management platforms are used to instrument end-to-end creative production workflows and centralize operational control.
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Computerized Maintenance Management (CMMS) | ERP Services and Operations |
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2018 | 2018 |
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Enterprise Asset Management | ERP Services and Operations |
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2020 | 2020 |
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Enterprise Asset Management | ERP Services and Operations |
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2022 | 2022 |
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Security Agency Management | ERP Services and Operations |
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2020 | 2020 |
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Travel Management | ERP Services and Operations |
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2018 | 2018 |
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Generative AI Platforms | AI Development |
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2021 | 2021 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Artificial Intelligence Marketing | AI-Powered Application |
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2024 | 2024 |
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Chatbots and Conversational AI | AI-Powered Application |
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2024 | 2024 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Data Warehouse | Analytics and BI |
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2005 | 2006 |
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Process Mining | Analytics and BI |
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2020 | 2020 |
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Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Blockchain Platform | Blockchain |
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2018 | 2018 |
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Blockchain Platform | Blockchain |
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2024 | 2024 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2019 | 2019 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Contract Lifecycle Management | Content Management |
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2012 | 2013 |
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Contract Lifecycle Management | Content Management |
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2022 | 2022 |
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Contract Lifecycle Management | Content Management |
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2008 | 2009 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Document Management | Content Management |
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2015 | 2016 |
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Enterprise Content Management | Content Management |
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2021 | 2021 |
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Intelligent Document Processing | Content Management |
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2015 | 2015 |
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Web Content Management | Content Management |
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2020 | 2020 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2009 | 2009 |
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eCommerce | eCommerce |
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2009 | 2009 |
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eCommerce | eCommerce |
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2009 | 2009 |
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eCommerce | eCommerce |
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2017 | 2017 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Demand Forecasting and Planning | SCM |
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2025 | 2025 |
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Demand Forecasting and Planning, Advanced Planning and Scheduling | SCM |
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2014 | 2014 |
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Supply Chain Management | SCM |
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2004 | 2005 |
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Supply Chain Management | SCM |
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2025 | 2025 |
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Warehouse Management | SCM |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2009 | 2009 |
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Customer Analytics | CRM |
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2015 | 2015 |
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Customer Analytics | CRM |
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2023 | 2023 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Loyalty | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2009 | 2009 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Sales Automation | CRM |
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2015 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2009 | 2009 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2023 | 2023 |
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PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Quality Management | PLM and Engineering |
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2009 | 2009 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2017 | 2017 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2009 | 2009 |
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Procurement | Procurement |
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2015 | 2015 |
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Supplier Relationship Management | Procurement |
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2009 | 2009 |
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Supplier Relationship Management | Procurement |
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2012 | 2012 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2018 | 2018 |
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Governance, Risk and Compliance | TRM |
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2018 | 2018 |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Treasury Management | TRM |
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2015 | 2015 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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API Management | PaaS |
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2024 | 2025 |
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Robotic Process Automation | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Application Hosting and Computing Services | IaaS |
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2011 | 2011 |
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Cloud Storage | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Data Streaming | IaaS |
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2024 | 2024 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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Physical Security
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Physical Access Control System | Physical Security |
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2020 | 2020 |
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Internet of Things
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IoT Platform | Internet of Things |
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2017 | 2018 |
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IT Decision Makers and Key Stakeholders at L'Oreal
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by L'Oreal Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD L'Oreal Technographics
L'Oreal is a Retail organization based in France,
with around 95000 employees and annual revenues of $50.51 billion.
L'Oreal operates a diverse technology stack with applications such as
Kofax ReadSoft Online, Avature ATS and Aproove Work Management,
covering areas like AP Automation, Applicant Tracking System and Business Process Management.
L'Oreal has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Tungsten Automation, Avature and Aproove.
L'Oreal recently adopted applications including
GAINS Demand Planning & Forecasting in 2025, GAINS Halo360 in 2025 and WPP Open Creative Studio in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of L'Oreal’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates L'Oreal’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete L'Oreal technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.